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Children, youth and media Jeanne Prinsloo
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hours TV genres 64 fiction 124 game shows, documentaries, mixed format shows, trailers, etc 12 ads 198 Total recorded
Sex of characters: SA and international sex number % female 285 28% male 674 67% indeterminate 49 5% sex % female 30.9 male 65.1% indeterminate 4.1%
What roles do the characters play? Character roles Female: number & (% of female) Male : number & (% of female) Hero 78 195 Villain 25 114 Hero’s helper 93 187 Villain’s helper 6 30 Member of family 20 19 ‘ Princess’ 23 26
Infantilising females Characteristic Categories Female Male Age Baby 0 (0 %) 4 (1 %) Child 89 (35 %) 148 (25 %) Youth 100 (39 %) 207 (36 %) Adult 57 (22 %) 196 (34 %) Body weight Very thin 4 (2 %)  ?? 12 (2 %) Normal 255 (99 %) 491 (82 %) Overweight 0 (0 %) 42 (7 %) Hugely muscular 0 (%) 57 (10 %)
 
Race not gender Characteristic Categories Female % Male % Skin colour Asian 11  3  Black 12  7 White 70 86
Heroes and hypermasculinity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Emphasised feminities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Conclusion ,[object Object],[object Object],[object Object],[object Object]
Advertising in popular mags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising in popular mags ,[object Object],[object Object],[object Object]
Advertising in popular mags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Young people in print news ,[object Object],[object Object],[object Object],[object Object],[object Object]
Children making media ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Children, Youth And Media

  • 1. Children, youth and media Jeanne Prinsloo
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  • 6. hours TV genres 64 fiction 124 game shows, documentaries, mixed format shows, trailers, etc 12 ads 198 Total recorded
  • 7. Sex of characters: SA and international sex number % female 285 28% male 674 67% indeterminate 49 5% sex % female 30.9 male 65.1% indeterminate 4.1%
  • 8. What roles do the characters play? Character roles Female: number & (% of female) Male : number & (% of female) Hero 78 195 Villain 25 114 Hero’s helper 93 187 Villain’s helper 6 30 Member of family 20 19 ‘ Princess’ 23 26
  • 9. Infantilising females Characteristic Categories Female Male Age Baby 0 (0 %) 4 (1 %) Child 89 (35 %) 148 (25 %) Youth 100 (39 %) 207 (36 %) Adult 57 (22 %) 196 (34 %) Body weight Very thin 4 (2 %) ?? 12 (2 %) Normal 255 (99 %) 491 (82 %) Overweight 0 (0 %) 42 (7 %) Hugely muscular 0 (%) 57 (10 %)
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  • 11. Race not gender Characteristic Categories Female % Male % Skin colour Asian 11 3 Black 12 7 White 70 86
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