A new creative campaign can be an emotional rollercoaster. But with a few simple changes to your creative process, you can move projects faster and without frustration. Get best practices for how teams can spend more time on the creative output, and less time on the process. To view the on-demand webinar, visit http://bit.ly/2kL4m07

1. Refresh Your Creative Process
Best Practices to Get Teams Moving Faster
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2. #createbetter
The Dreaded Triple Constraint
Fast Good
Cheap

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The Dreaded Triple Constraint
Fast Good
Cheap
But this is
what I want!

4. #createbetter
…and MORE!!!
73% of marketers expect to produce
more content in 2017 vs 2016
Source: Content Marketing Institute

5. #createbetter
Creative output is the bottleneck to
your marketing execution

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of marketers say producing
content is a top challenge
60%
Source: Content Marketing Institute

7. #createbetter
One-­third of
creative
projects are
late or over
budget
Have you missed a project deadline (or
run over budget) in the last 12 months?
Yes
33%
No
67%
Source: Hightail survey

8. #createbetter
Poor project
management is
top reason
projects are late
or over budget
Unclear client
feedback
Inefficient review
process
39%
66%
64%
Poor project
management
Unclear approval
process
32%
26%
34%
2%
25%
Why do you miss deadlines or run over budget?
Source: Hightail survey

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A broken creative process has
tangible costs for your business

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Managers spend 30-­60% of their
time in coordination meetings
Source: Boston Consulting Group
Lost Time

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30% annual employee
turnover rate
Source: MediaPost
“Too many rush projects, poorly planned
projects, and lack of project direction.”
Lost Morale

12. CONFIDENTIAL
Digital Designer
$137/hrArt Director
$178/hr
Chief Creative Officer
$861/hr
Creative Director
$283/hr
Account Exec
$98/hr
Lost Money
Over 40% plan add more
agencies and freelancers
to help create contentSource: 4As Survey & AdAge

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Improving creative efficiency is
imperative to your success

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The Creative Process is Complex

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Source: Content Marketing Institute
of marketers don’t have an
effective creative process
75%

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Team Dynamics Contribute to the Problem
ManagerMaker
Stakeholder
Unique projects
Heterogeneous teams
Asymmetrical power
Different needs
Physically dispersed
No shared solution

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66% of creative
teams mostly get
feedback in email
But only 30% think
email is effective
for getting feedback

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20. #createbetter
“Stop ‘collaborating’
with me!”
Prioritize
Conceptualize
Compartmentalize

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“Why doesn’t anyone
update their tasks??”
Organize
Summarize
Catalyze

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“Are we going to land this thing?”
Analyze
Mobilize
Evangelize

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Five tips for refreshing your creative process
and getting the most out of your team

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Clarify Roles
Consider RACI
Assign deliverables
Delegate creative control

25. #createbetter
Consolidate Feedback
Specify feedback desired
Capture and process comments
Filter and articulate next steps

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Define Templates
Articulate ideal project plan
Establish clear milestones
Automate repetitive projects

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Get Agile
Hold regular stand-­ups
Deliver rounds frequently, iteratively
Self-­organize teams

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Standardize Your Tools
Make accessible to full team
Eliminate information silos
Establish consistent usage

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of marketers have a process in place to aggregate,
organize, and manage visual assets being used
across their marketing teams
Only
27%
Source: CMO Council

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Precise feedback

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Precise feedback
Assigned tasks

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Precise feedback
Assigned tasks
Updated versions

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Precise feedback
Assigned tasks
Updated versions
Clear approvals

34. Reduces review
turnaround times from
4 days to 1
Saves 4 hours
per shoot
Saves 5-­10 hours
per project
Speeds up review
process by 35%
Gets feedback
on-­time
Saves 10 hours
per week
Improved Creative Efficiency

35. #createbetter
More information
hightail.com/business
collaborate@hightail.com