Are you sick of receiving event evaluations that only give you feedback on the temperature of the room and food quality? Join this session to talk about using surveys to aid with crowdsourcing content, identifying key “event ambassadors” and getting back insightful data from which you can build event programs that engage long after your last attendee has departed. Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF

1. SHORTCUTS
Keys to Pre, At & Post-Event Surveys

2. Key Takeaways
• Surveys only taken once a year are a
deprecated practice
• Get into a cycle of continuous
surveying of prospective & actual
attendees to increase the probability of
true engagement &
development/delivery of valuable event
programs
www.highroadsolution.com

3. Modern Surveys
www.highroadsolution.com
• Use straight-forward language that is
intimate & speaks directly to the individual,
e.g. “what do you want us to do?”
• Infuse your survey with humor as
appropriate
• Explain why you are asking the question &
what the answer will allow you to assess,
do, change
• Be transparent in your reporting
• Tie new program initiatives to findings

4. Event Surveys: Pre-
Event
• Survey pre-event to
understand:
– Content needs/hot topics
– Intentions/motivations of
attendees
– Social characterstics (who wants
to have groups, who wants to
compete, etc)
– Learning modalities of attendees
www.highroadsolution.com

5. Event Surveys: At
Event
• Consider using:
– Mobile apps for audience
response, polling or voting
– Low-tech interactive benchmarking
techniques (vote by show of hand,
hold up vote of yes/no, etc)
– Ad hoc interviews of attendees
(video to use for later use)
– Daily eSurveys that cover the
entire event as well as session-by-
session
www.highroadsolution.com

6. Event Surveys:Post-Event
• Get users to put all of their
complaints about the
environment (temp & food) in
one section
• Consider using the Net
Promoter Score as a way of
understanding your attendees’
experience
www.highroadsolution.com

7. Net Promoter Score:
Resources
www.highroadsolution.com
Net Promoter Score Website & Community
Wikipedia Definition of NPS
Measuring Your Net Promoter Score
Using NPS to Measure Customer Satisfaction from
Adobe
Using NPS to Measure Member Satisfaction from the
Business Marketing Association of Colorado

8. VISIT THE FOLLOWING FOR MORE GREAT INFO:
HighRoad Solution’s Slideshare Page
HighRoad Solution’s YouTube Channel
www.highroadsolution.com