There are two easy steps that you can take in the re-purposing and re-distibution of your content that will further extend your brand, help improve your SEO rankings and increase the ROI on your investment in original content development.

1. How to Implement Your Content Sharing Strategy for
Higher Ed: Part II
Slide 1
How to Implement Your Content Sharing
Strategy for Higher Ed: Part II

2. How to Implement Your Content Sharing Strategy for
Higher Ed: Part II
Slide 2
1) Content Sharing Part II
2) Content Syndication
3) Social Bookmarking
4) Option Overload?
Overview
Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part II

3. How to Implement Your Content Sharing Strategy for
Higher Ed: Part II
Slide 3
 Part one discussed how to implement the basic steps of a
content sharing strategy across social networks by focusing
on your content marketing goals, employing the Rule of
Thirds, using your blog as your content marketing anchor
and then by adding third party content curation to your
content mix.
 Most marketers are generally aware of these basic social media
marketing strategies and apply them but stop there and don't apply
more advanced sharing strategies.
 But there are two more easy steps that you can take in the re-
purposing and re-distribution of your content that will further extend
your brand, help improve your SEO rankings and increase the ROI
on your investment in original content development. They are
content syndication and social bookmarking.
1. Content Sharing Part II
Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part II

4. How to Implement Your Content Sharing Strategy for
Higher Ed: Part II
Slide 4
 Simply put, content syndication is a method by which your
content is made available to other sites and on social media
channels.
 In their simplest forms your RSS feed and Hootsuite are
syndication tools that allow you to (collect and) efficiently
distribute your content to your target audience.
 Hootsuite is an example of a more advanced syndication
tool that allows you to collect your RSS feeds and social
media networks feeds (i.e. from Facebook and LinkedIn) in
one place and to then distribute that content along with your
original content across that same range of social media
channels.
2. Content Syndication
Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part II

5. How to Implement Your Content Sharing Strategy for
Higher Ed: Part II
Slide 5
 More advanced syndication platforms like Medium, Tumblr,
and Pearltrees, allow you to organize and collect your
content around themes and engage in social networking
around that content.
 So pick a couple of content curation tools that make sense
to you for your purposes, and start experimenting with them.
2. Content Syndication
Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part II

6. How to Implement Your Content Sharing Strategy for
Higher Ed: Part II
Slide 6
 Social bookmarking tools allow you to save, organize and
manage content and links to various websites and resources
around the internet.
 Social bookmarking is a form of syndication that pushes out your
content and provides the opportunity for visitors to discuss it, vote on
it or simply even just discover it, based on their search “mood”.
 Most allow you to “tag” your links in some way to make them
easy to search and share. The most popular are Delicious
and StumbleUpon.
 Social news services allow people to post various news items, (aka
your content), or links to outside articles and then allows its users to
”vote” on the items. The voting is the core social aspect of these
tools and the items that get the most votes are displayed the most
prominently. The most popular of these types are Digg and Reddit.
3. Social Bookmarking
Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part II

7. How to Implement Your Content Sharing Strategy for
Higher Ed: Part II
Slide 7
 Once you look more closely, you quickly realize that many, if
not most of these tools can actually fit into more than one of
these categories.
 This is where social media sharing gets very confusing for the
beginner, trying to understand the differences in the tools and to try
and decide which are the best options for their use.
 Once you understand that most of them serve a number of
purposes, but have one particular niche that they are positioned for,
it is easier to embrace this confusion.
 There is no question this world of social media sharing is very
complicated and constantly changing. New tools appear weekly.
The only way to get a handle on it is to throw yourself into it and start
experimenting to find the best tools to accomplish what you need to
do.
4. Option Overload?
Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part II

8. How to Implement Your Content Sharing Strategy for
Higher Ed: Part II
Slide 8
 Once you have picked your syndication and bookmarking
tools it is time to apply them and get your content, (and any
really good related third party content), out there on to the
internet.
 Post your material with links back to your blog and you will start to
see two things happens.
 One, your SEO rankings will begin to rise as a result of these
inbound links and two, your site's organic traffic will begin to increase
as a result of this increased exposure of your content.
 The amplification of your content across the web is now almost
complete.
 The final and truly critical stage of social content sharing is to apply
the third rule of thirds and engage with your audience on these
social networks, where they are encountering your content.
4. Option Overload?
Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part II

9. How to Implement Your Content Sharing Strategy for
Higher Ed: Part II
Slide 9
 Respond to questions, ask questions about comments, and
generally be positive, present and helpful.
 This kind of engagement can be a challenge if you have not
done if before but throw yourself in and with practice you’ll
get the hang of it and actually start to enjoy the opportunity
to talk to students, faculty and your wider community.
 Social media sharing is a complicated process but it will
produce many benefits to your institution.
4. Option Overload?
Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part II

10. How to Implement Your Content Sharing Strategy for
Higher Ed: Part II
Slide 10
Questions?
1.514.312.3968
info@higher-education-marketing.com
Visit our Website: Higher Education Marketing
FOLLOW US ON FACEBOOK
FOLLOW US ON LINKEDIN
FOLLOW US ON TWITTER
FOLLOW US ON PINTEREST
FOLLOW US ON GOOGLE+