Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

6 online video platforms for improving your school’s content marketing

2.457 Aufrufe

Veröffentlicht am

Take a look at this HEM presentation and discover 6 online video platforms for improving your school’s content marketing.

Veröffentlicht in: Marketing
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

6 online video platforms for improving your school’s content marketing

  1. 1. 6 ONLINE VIDEO PLATFORMS FOR IMPROVING YOUR SCHOOL’S CONTENT MARKETING Presented by: Higher Education Marketing
  2. 2. 1. Why Use Video Content in Your Recruitment & Marketing? 2. Using Periscope for Education Lead Generation 3. Vine & Instagram: Quick Student Recruitment Content 4. Using Hyperlapse for Effective Higher Education Marketing 5. Google Street View + Cardboard for Virtual Campus Tours 6. GoAnimate Adds Fun to Your Online Student Recruitment 7. Why Consider Professional Software for Video Content Overview
  3. 3. Video marketing is a modern student recruitment must-have. Video offers an intimate glimpse into campus life for those who wouldn’t otherwise visit in person, including international students. Schools often neglect to use video content in their marketing, due to: 1. Why Use Video Content in Your Recruitment & Marketing? Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing • budgetary issues • time constraints • a lack of technical expertise
  4. 4. New platforms make videos easier to create than ever before! Here are the best video technologies to use for your own student recruitment: Online video accounts for 50% of mobile content consumed today, with video content in emails increasing open rates by as much as 20%. - HighQ & Invodo Research Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing 1. Why Use Video Content in Your Recruitment & Marketing?
  5. 5. Periscope combines live-streaming & social media for truly interactive event experiences. ►This app allows prospective students to: 2. Using Periscope for Education Lead Generation • watch broadcasts live • comment in real-time • ‘like’ their favourite posts, comments, & uploads • stream content for up to 24hrs after the event Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing
  6. 6. Periscope promotes education lead generation by inviting prospects to participate in your campus community. For example: 2. Using Periscope for Education Lead Generation Duke University streamed a 10-hour reading of the poem “Paradise Lost” on the app. (earning 550+ views & 21 ‘likes’) Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing
  7. 7. With Vine & Instagram, you can solicit fun video content clips from students & turn them into valuable promotional tools. 3. Vine & Instagram: Quick Student Recruitment Content  6 second long videos  approx. 100 million users monthly  popular video software since 2013  15 second long videos (30 for ads)  Photo & video colour filter options  new video tools arising this year Vine Instagram Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing
  8. 8. Hyperlapse is an Instagram extension allowing users to create professional-looking time-lapse videos. 4. Using Hyperlapse for Effective Higher Education Marketing It offers: • built-in stabilization technology • a cinematic feel without expensive equipment • no time limit restrictions (unlike Vine and Instagram) Time lapse videos are effective recruitment content because they show a great deal of campus culture in a short time. Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing
  9. 9. 4. Google Street View + Cardboard for Virtual Campus Tours Looking for an even more innovative way to bring prospective applicants to your campus? Give a virtual reality tour! Google Street View will send certified photographers to take 360° footage of every inch of your campus. This footage is compatible with Google Cardboard: an affordable virtual reality tool for anyone with an iOS or android device. Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing
  10. 10. Example:  Herzing College Montreal compiled interior footage of their campus using Google-certified agency Virtuo360: 4. Google Street View + Cardboard for Virtual Campus Tours Prospective students can now tour: • classrooms • computer labs • study facilities (all at their own pace!) Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing
  11. 11. Make fun and strategic web content with GoAnimate – the app that makes digital animation simple. Just drag and drop to create your own : • backgrounds • characters • audio recordings • and more 5. GoAnimate Adds Fun to Your Online Student Recruitment Teachers can use GoAnimate to make animated videos for lessons, too! Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing
  12. 12. Consider taking video production further with increasingly user- friendly & affordable editing software.  Professional favourite ‘Adobe Premiere’ is now available on Adobe Creative Cloud. It lets you: • add graphics • include text • and even integrate special effects  With a little practice, the potential for your web content is limitless! 6. Why Consider Professional Software for Video Content Source: HEM – 6 Online Video Platforms for Improving Your School’s Content Marketing

×