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Kristin Groos Richmond
CEO and Co-Founder at Revolution Foods, @RevolutionFoods
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#HAideas Thanks to our partners at

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IGNITING A
HEALTHY
FOOD REVOLUTION

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who is revolution foods?
Thenation’sleadingprovider of healthy,affordable,convenientmealsolutionsto communities acrossmultiple
channels
real moms
We are moms first and foremost. Weappreciate
the challenges every mom faces.
real positive change
We want to nourish communities oflifelong
healthy eaters through our platformbrand
real food standards
We believe in real food. It’s that simple.

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nourishing communities nationwide
Revolution Foods develops chef crafted, healthy, convenient meals that families love. We
serve early childhood education centers, schools, youth programs and homes.
We currently provide fresh, healthy meals daily to children in 15 states across the country
and have extended our culinary expertise to develop speed-scratch solutions for breakfast
and dinner in retail grocery store. We keep busy families eating healthfully throughout the
day.

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northern
california washington d.c.
new jersey
southern
california
colorado
retail
school + retail
potential future school
culinary center
louisianatexas
• 3900+ retail points NorthernCalifornia SouthernCalifornia Texas Colorado Mid-Atlantic South Northeast
of distribution • Fresno andArizona • Houston • Colorado Springs • Washington DC • New Orleans • New York City
• nationwide at • Stockton • San Diego • Dallas • Denver • Baltimore • Baton Rouge • Newark
Safeway • Sacramento
• Oakland
• San Francisco
• Santa Rosa
• San Jose
• Chico
• Los Angeles
• Phoenix
• SanAntonio
• Austin
• Philadelphia • Memphis
• Nashville
• Jackson
• Boston
retail school
national presence
opportunityforexpansionacrossretailandschools

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Revolution Foods meals ranked #1 on all scoring measures for “healthiness.”
Revolution Foods was studied in a competitive landscape and was validated to be the
number one healthy provider of nutritious meals in our field. We are fully committed to
our promise of Feeding Good, deeply proud of its impact so far, and grateful for the
independent validation of our approach.
Nutrition Policy Institute & UC Berkeley
In July 2016, the Nutrition Policy Institute (NPI) released an analysis1 of school meal providers titled School Vending
Menu Analysis: Methods, Assumptions, and Results. The primary purpose of this research was to provide menu scores to
differentiate the nutritional quality of menus from a variety of school food providers.
In February 2017, the University of California at Berkeley used this data in their study2 titled School Lunch Quality and
Academic Performance, correlating the menu analysis to student test scores in the schools and found them to be
positively linked. This confirms healthy school meals not only drive positive academic outcomes for our students, but
are also one of the least expensive intervention methods to set our youth up for success.
Healthier meals could raise student achievement by about 4 percentile points on average.
- Michael L. Anderson, Associate Professor of Economics, UC Berkeley
1.Nutrition Policy Institute. School Vending Menu Analysis. July 2016. http://faculty.weatherhead.case.edu/jpg75/pdfs/Nutrition-Policy-Institute-July-2016.pdf
2.UC Berkeley. School Lunch Quality and Academic Performance. February 2017. https://are.berkeley.edu/~mlanderson/pdf/school_lunch.pdf
we are driving positive academic outcomes

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executive leadership
Kristin Richmond
Co-Founder & CEO
Kirsten Tobey
Co-Founder &
Chief Impact Officer
Pat Donovan
VP, Business Development
Mark Lodge
EVP, Operations &
Manufacturing
Kendall Baker
Chief Financial Officer
Chef Cliff Lyles
VP, Culinary Excellence
Sangita Forth
VP, Marketing
& Innovation, CPG
Kate Cronin
VP, People
Talented team from Tesco, Starbucks, Plum Organics, Method, Clorox, HEB and Bechtel

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…our schools and communities

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shhh... confidential
our school meal products
lunchisserved.andbreakfast.andsnack.and supper
healthy. real.
Our food is prepared daily by real chefs using
natural ingredients. We serve fresh fruit, a serving
of vegetables and rBST-free milk with every meal.
obsessive about taste and ingredients
No artificial anything. No artificial colors, flavors
or preservatives. No high fructose corn syrup. No
artificial trans fats. Just the best ingredients and
product design to build happier and healthier
kids.
reimbursable + compliant
Guaranteed compliance along with complete audit
support including menu production records and
menu planning.

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how we win in schools and communities
Brand leader / quality / innovator: Healthiest company in nation
& most aligned with school and community partner vision
Price that is within reimbursement rates and allows
school and community partners to operate “in the black”.
When we can drive increased participation,
partner gains a small margin on each meal that eventually
overcomes price increase
Confidence from track record/customer references that
operational delivery is strong, meals are healthy and
delicious, and compliance is world class

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With the combination of the strength of our
partnerships with schools, the power of our
brand, and our unique cold supply chain, our
ready to cook mealkits are:
• Designed by educators and families across
our communities to be convenient and
“give time back” while providing a healthy,
aspirational meal experience
• More affordable than other meal kits
• Easily ordered through our simple app
• Less packaging, prep and cleanup
• Healthier than takeout and fresher than
reheat meals from the grocery store
• More convenient than the grocery store
• Significantly shorter active time versus
other dinner solutions
a direct to consumer dinner
solution delivered at schools and
community touchpoints
starting with teachers in Fall 2017

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as we nourish communities with healthy, affordable, convenient
mealkits through multiple channels, market size continues to grow

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…at home

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• Full Meal for family of 4…just add meat!
• Adult AND kid approved flavor with curated spice blends
• Package opens like cookbook, enhancing cooking
experience
• Brings “Blue Apron” experience to grocery
• No artificial flavors nocolors
our products launching nationally in Target & Kroger
• Just thaw and pour – no mixing, no mess
• Made with real eggs and milk
• 6g protein
• Whole grains
• Re-closeable spout
• No artificial flavors orcolors
and regionally on the West & East Coast, as well as Chicago
Dinner Hero Breakfast Hero

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Target partnership on education food truck
Revolution Foods and Target partner in
mobile Kitchen Classrooms to teach the
kids of America how to shop, cook and
enjoy nutritious foods to become lifelong,
healthy eaters

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sales strategy: Focus on key regions & accounts
Northwest/Portland:
by mid-summer, we
will have 75% ACV for
Dinner Hero between
Safeway and Kroger
Banners
So Cal: Gaining
significant ACV in
SoCal : Safeway,
Vons, Gelsons,
Ralphs(Kroger)
Chicago & Midwest: Jewel is major player in Chicago market,
alongside Kroger. Super supportive buyer partnering toprove
“blitz” marketing strategy. Expanding with key top-tier retail
partners, Dierbergs and HyVee, in region, to buildbrand
East: penetrating
key accounts
where Dana shops
up and down
eastern seaboard:
Acme, Shaws,
Hannafords, Big Y
National Launch:

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#HAideas Thanks to our partners at
Fireside Chat
Kristin Groos Richmond, @RevolutionFoods
Scott Dorsey, @ScottDorsey
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