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Kristin Groos Richmond
CEO and Co-Founder at Revolution Foods, @RevolutionFoods
HIGH ALPHA SPEAKER SERIES
#HAideas Thanks to our partners at
IGNITING A
HEALTHY
FOOD REVOLUTION
shhh... confidential
who is revolution foods?
Thenation’sleadingprovider of healthy,affordable,convenientmealsolutionsto communities acrossmultiple
channels
real moms
We are moms first and foremost. Weappreciate
the challenges every mom faces.
real positive change
We want to nourish communities oflifelong
healthy eaters through our platformbrand
real food standards
We believe in real food. It’s that simple.
nourishing communities nationwide
Revolution Foods develops chef crafted, healthy, convenient meals that families love. We
serve early childhood education centers, schools, youth programs and homes.
We currently provide fresh, healthy meals daily to children in 15 states across the country
and have extended our culinary expertise to develop speed-scratch solutions for breakfast
and dinner in retail grocery store. We keep busy families eating healthfully throughout the
day.
shhh... confidential
northern
california washington d.c.
new jersey
southern
california
colorado
retail
school + retail
potential future school
culinary center
louisianatexas
• 3900+ retail points NorthernCalifornia SouthernCalifornia Texas Colorado Mid-Atlantic South Northeast
of distribution • Fresno andArizona • Houston • Colorado Springs • Washington DC • New Orleans • New York City
• nationwide at • Stockton • San Diego • Dallas • Denver • Baltimore • Baton Rouge • Newark
Safeway • Sacramento
• Oakland
• San Francisco
• Santa Rosa
• San Jose
• Chico
• Los Angeles
• Phoenix
• SanAntonio
• Austin
• Philadelphia • Memphis
• Nashville
• Jackson
• Boston
retail school
national presence
opportunityforexpansionacrossretailandschools
shhh... confidential
Revolution Foods meals ranked #1 on all scoring measures for “healthiness.”
Revolution Foods was studied in a competitive landscape and was validated to be the
number one healthy provider of nutritious meals in our field. We are fully committed to
our promise of Feeding Good, deeply proud of its impact so far, and grateful for the
independent validation of our approach.
Nutrition Policy Institute & UC Berkeley
In July 2016, the Nutrition Policy Institute (NPI) released an analysis1 of school meal providers titled School Vending
Menu Analysis: Methods, Assumptions, and Results. The primary purpose of this research was to provide menu scores to
differentiate the nutritional quality of menus from a variety of school food providers.
In February 2017, the University of California at Berkeley used this data in their study2 titled School Lunch Quality and
Academic Performance, correlating the menu analysis to student test scores in the schools and found them to be
positively linked. This confirms healthy school meals not only drive positive academic outcomes for our students, but
are also one of the least expensive intervention methods to set our youth up for success.
Healthier meals could raise student achievement by about 4 percentile points on average.
- Michael L. Anderson, Associate Professor of Economics, UC Berkeley
1.Nutrition Policy Institute. School Vending Menu Analysis. July 2016. http://faculty.weatherhead.case.edu/jpg75/pdfs/Nutrition-Policy-Institute-July-2016.pdf
2.UC Berkeley. School Lunch Quality and Academic Performance. February 2017. https://are.berkeley.edu/~mlanderson/pdf/school_lunch.pdf
we are driving positive academic outcomes
shhh... confidential
executive leadership
Kristin Richmond
Co-Founder & CEO
Kirsten Tobey
Co-Founder &
Chief Impact Officer
Pat Donovan
VP, Business Development
Mark Lodge
EVP, Operations &
Manufacturing
Kendall Baker
Chief Financial Officer
Chef Cliff Lyles
VP, Culinary Excellence
Sangita Forth
VP, Marketing
& Innovation, CPG
Kate Cronin
VP, People
Talented team from Tesco, Starbucks, Plum Organics, Method, Clorox, HEB and Bechtel
…our schools and communities
shhh... confidential
our school meal products
lunchisserved.andbreakfast.andsnack.and supper
healthy. real.
Our food is prepared daily by real chefs using
natural ingredients. We serve fresh fruit, a serving
of vegetables and rBST-free milk with every meal.
obsessive about taste and ingredients
No artificial anything. No artificial colors, flavors
or preservatives. No high fructose corn syrup. No
artificial trans fats. Just the best ingredients and
product design to build happier and healthier
kids.
reimbursable + compliant
Guaranteed compliance along with complete audit
support including menu production records and
menu planning.
shhh... confidential
how we win in schools and communities
Brand leader / quality / innovator: Healthiest company in nation
& most aligned with school and community partner vision
Price that is within reimbursement rates and allows
school and community partners to operate “in the black”.
When we can drive increased participation,
partner gains a small margin on each meal that eventually
overcomes price increase
Confidence from track record/customer references that
operational delivery is strong, meals are healthy and
delicious, and compliance is world class
shhh... confidential
With the combination of the strength of our
partnerships with schools, the power of our
brand, and our unique cold supply chain, our
ready to cook mealkits are:
• Designed by educators and families across
our communities to be convenient and
“give time back” while providing a healthy,
aspirational meal experience
• More affordable than other meal kits
• Easily ordered through our simple app
• Less packaging, prep and cleanup
• Healthier than takeout and fresher than
reheat meals from the grocery store
• More convenient than the grocery store
• Significantly shorter active time versus
other dinner solutions
a direct to consumer dinner
solution delivered at schools and
community touchpoints
starting with teachers in Fall 2017
shhh... confidential
as we nourish communities with healthy, affordable, convenient
mealkits through multiple channels, market size continues to grow
…at home
shhh... confidential
• Full Meal for family of 4…just add meat!
• Adult AND kid approved flavor with curated spice blends
• Package opens like cookbook, enhancing cooking
experience
• Brings “Blue Apron” experience to grocery
• No artificial flavors nocolors
our products launching nationally in Target & Kroger
• Just thaw and pour – no mixing, no mess
• Made with real eggs and milk
• 6g protein
• Whole grains
• Re-closeable spout
• No artificial flavors orcolors
and regionally on the West & East Coast, as well as Chicago
Dinner Hero Breakfast Hero
shhh... confidential
Target partnership on education food truck
Revolution Foods and Target partner in
mobile Kitchen Classrooms to teach the
kids of America how to shop, cook and
enjoy nutritious foods to become lifelong,
healthy eaters
sales strategy: Focus on key regions & accounts
Northwest/Portland:
by mid-summer, we
will have 75% ACV for
Dinner Hero between
Safeway and Kroger
Banners
So Cal: Gaining
significant ACV in
SoCal : Safeway,
Vons, Gelsons,
Ralphs(Kroger)
Chicago & Midwest: Jewel is major player in Chicago market,
alongside Kroger. Super supportive buyer partnering toprove
“blitz” marketing strategy. Expanding with key top-tier retail
partners, Dierbergs and HyVee, in region, to buildbrand
East: penetrating
key accounts
where Dana shops
up and down
eastern seaboard:
Acme, Shaws,
Hannafords, Big Y
National Launch:
#HAideas Thanks to our partners at
Fireside Chat
Kristin Groos Richmond, @RevolutionFoods
Scott Dorsey, @ScottDorsey
HIGH ALPHA SPEAKER SERIES

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High Alpha Speaker Series featuring Kristin Groos Richmond

  • 1. Kristin Groos Richmond CEO and Co-Founder at Revolution Foods, @RevolutionFoods HIGH ALPHA SPEAKER SERIES #HAideas Thanks to our partners at
  • 3. shhh... confidential who is revolution foods? Thenation’sleadingprovider of healthy,affordable,convenientmealsolutionsto communities acrossmultiple channels real moms We are moms first and foremost. Weappreciate the challenges every mom faces. real positive change We want to nourish communities oflifelong healthy eaters through our platformbrand real food standards We believe in real food. It’s that simple.
  • 4. nourishing communities nationwide Revolution Foods develops chef crafted, healthy, convenient meals that families love. We serve early childhood education centers, schools, youth programs and homes. We currently provide fresh, healthy meals daily to children in 15 states across the country and have extended our culinary expertise to develop speed-scratch solutions for breakfast and dinner in retail grocery store. We keep busy families eating healthfully throughout the day.
  • 5. shhh... confidential northern california washington d.c. new jersey southern california colorado retail school + retail potential future school culinary center louisianatexas • 3900+ retail points NorthernCalifornia SouthernCalifornia Texas Colorado Mid-Atlantic South Northeast of distribution • Fresno andArizona • Houston • Colorado Springs • Washington DC • New Orleans • New York City • nationwide at • Stockton • San Diego • Dallas • Denver • Baltimore • Baton Rouge • Newark Safeway • Sacramento • Oakland • San Francisco • Santa Rosa • San Jose • Chico • Los Angeles • Phoenix • SanAntonio • Austin • Philadelphia • Memphis • Nashville • Jackson • Boston retail school national presence opportunityforexpansionacrossretailandschools
  • 6. shhh... confidential Revolution Foods meals ranked #1 on all scoring measures for “healthiness.” Revolution Foods was studied in a competitive landscape and was validated to be the number one healthy provider of nutritious meals in our field. We are fully committed to our promise of Feeding Good, deeply proud of its impact so far, and grateful for the independent validation of our approach. Nutrition Policy Institute & UC Berkeley In July 2016, the Nutrition Policy Institute (NPI) released an analysis1 of school meal providers titled School Vending Menu Analysis: Methods, Assumptions, and Results. The primary purpose of this research was to provide menu scores to differentiate the nutritional quality of menus from a variety of school food providers. In February 2017, the University of California at Berkeley used this data in their study2 titled School Lunch Quality and Academic Performance, correlating the menu analysis to student test scores in the schools and found them to be positively linked. This confirms healthy school meals not only drive positive academic outcomes for our students, but are also one of the least expensive intervention methods to set our youth up for success. Healthier meals could raise student achievement by about 4 percentile points on average. - Michael L. Anderson, Associate Professor of Economics, UC Berkeley 1.Nutrition Policy Institute. School Vending Menu Analysis. July 2016. http://faculty.weatherhead.case.edu/jpg75/pdfs/Nutrition-Policy-Institute-July-2016.pdf 2.UC Berkeley. School Lunch Quality and Academic Performance. February 2017. https://are.berkeley.edu/~mlanderson/pdf/school_lunch.pdf we are driving positive academic outcomes
  • 7. shhh... confidential executive leadership Kristin Richmond Co-Founder & CEO Kirsten Tobey Co-Founder & Chief Impact Officer Pat Donovan VP, Business Development Mark Lodge EVP, Operations & Manufacturing Kendall Baker Chief Financial Officer Chef Cliff Lyles VP, Culinary Excellence Sangita Forth VP, Marketing & Innovation, CPG Kate Cronin VP, People Talented team from Tesco, Starbucks, Plum Organics, Method, Clorox, HEB and Bechtel
  • 8. …our schools and communities
  • 9. shhh... confidential our school meal products lunchisserved.andbreakfast.andsnack.and supper healthy. real. Our food is prepared daily by real chefs using natural ingredients. We serve fresh fruit, a serving of vegetables and rBST-free milk with every meal. obsessive about taste and ingredients No artificial anything. No artificial colors, flavors or preservatives. No high fructose corn syrup. No artificial trans fats. Just the best ingredients and product design to build happier and healthier kids. reimbursable + compliant Guaranteed compliance along with complete audit support including menu production records and menu planning.
  • 10. shhh... confidential how we win in schools and communities Brand leader / quality / innovator: Healthiest company in nation & most aligned with school and community partner vision Price that is within reimbursement rates and allows school and community partners to operate “in the black”. When we can drive increased participation, partner gains a small margin on each meal that eventually overcomes price increase Confidence from track record/customer references that operational delivery is strong, meals are healthy and delicious, and compliance is world class
  • 11. shhh... confidential With the combination of the strength of our partnerships with schools, the power of our brand, and our unique cold supply chain, our ready to cook mealkits are: • Designed by educators and families across our communities to be convenient and “give time back” while providing a healthy, aspirational meal experience • More affordable than other meal kits • Easily ordered through our simple app • Less packaging, prep and cleanup • Healthier than takeout and fresher than reheat meals from the grocery store • More convenient than the grocery store • Significantly shorter active time versus other dinner solutions a direct to consumer dinner solution delivered at schools and community touchpoints starting with teachers in Fall 2017
  • 12. shhh... confidential as we nourish communities with healthy, affordable, convenient mealkits through multiple channels, market size continues to grow
  • 14. shhh... confidential • Full Meal for family of 4…just add meat! • Adult AND kid approved flavor with curated spice blends • Package opens like cookbook, enhancing cooking experience • Brings “Blue Apron” experience to grocery • No artificial flavors nocolors our products launching nationally in Target & Kroger • Just thaw and pour – no mixing, no mess • Made with real eggs and milk • 6g protein • Whole grains • Re-closeable spout • No artificial flavors orcolors and regionally on the West & East Coast, as well as Chicago Dinner Hero Breakfast Hero
  • 15. shhh... confidential Target partnership on education food truck Revolution Foods and Target partner in mobile Kitchen Classrooms to teach the kids of America how to shop, cook and enjoy nutritious foods to become lifelong, healthy eaters
  • 16.
  • 17. sales strategy: Focus on key regions & accounts Northwest/Portland: by mid-summer, we will have 75% ACV for Dinner Hero between Safeway and Kroger Banners So Cal: Gaining significant ACV in SoCal : Safeway, Vons, Gelsons, Ralphs(Kroger) Chicago & Midwest: Jewel is major player in Chicago market, alongside Kroger. Super supportive buyer partnering toprove “blitz” marketing strategy. Expanding with key top-tier retail partners, Dierbergs and HyVee, in region, to buildbrand East: penetrating key accounts where Dana shops up and down eastern seaboard: Acme, Shaws, Hannafords, Big Y National Launch:
  • 18.
  • 19.
  • 20. #HAideas Thanks to our partners at Fireside Chat Kristin Groos Richmond, @RevolutionFoods Scott Dorsey, @ScottDorsey HIGH ALPHA SPEAKER SERIES