Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

20170318 community leaders_open

1.488 Aufrufe

Veröffentlicht am

Presentation at Community Leadership Camp in Taipei on March 18th 2017.

Veröffentlicht in: Technologie
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

20170318 community leaders_open

  1. 1. How to Build “YOUR” Community 2017/03/18 Hideki Ojima | @hide69oz http://stilldayone.hatenablog.jp/
  2. 2. Thank You for Your Inviting!
  3. 3. 3/11/2017 TOC Messe, Tokyo, Japan
  4. 4. • Sessions: 50+ (8tracks) • Entry:1,500+ • Attendees: 1,200+ • Sponsors: 30+ • Volunteers in Event Organizer team: 100+ http://jawsdays2017.jaws-ug.jp/
  5. 5. 100% Organized by Community Members
  6. 6. Pre-Day Event: International User Community Meetup Guests from Taiwan / Korea / Singapore
  7. 7. After-Day Event: JAWS-UG Leaders Meetup
  8. 8. Would you like to build “YOUR” Community like this? 想建立屬於"您"的社群嗎?
  9. 9. Today, you can learn… “Sell Through the Community” Strategy 3 “First” Principles for Community Design 3 Steps for Community Growth Through the Actual JAWS-UG Case Study.
  10. 10. Who am I ?
  11. 11. Hideki Ojima, 2009 – 2016 Head of Japan Marketing, AWS http://ascii.jp/elem/000/001/221/1221319/
  12. 12. A Community Designer of JAWS-UG, The Largest User Community of Cloud Computing in Japan
  13. 13. Just Started Parallel Career • 25+ Years Experience in IT Marketing • 1991 - PFU • 1999 - JetFrom / Accelio • 2002 - Adobe • 2009 - Amazon Web Services • 2017 - InstaVR CMO Stripe Japan Evangelist MOONGIFT Community Manager Rider’s Garage Community Manager EventRegist Community Growth Manager
  14. 14. Increase The GDP of the Internet DevRel Evangelize Marketing Services Make Your VR Apps in minutes
  15. 15. Launched My New Community -- #CMC_Meetup (Community Marketing Community Meetup) Community for learning “Community Marketing” Since 2016 Nov - https://www.facebook.com/groups/552515584953588/
  16. 16. CMC_Meetup is Growing based on Strategy, Principles, and Steps 0 50 100 150 200 250 Vol.1 Vol.2 Vol.3 Vol.4 CMC_Meetup 参加者推移 # of FB Group # of Entry
  17. 17. Benchmarking: JAWS-UG
  18. 18. JAWS-UG JAWS-UG = Japan AWS User Group Since 2010 from Tokyo
  19. 19. Keep Expanding…
  20. 20. Now, there are 50+ subsidiaries in Japan
  21. 21. JAWS-UG’s movement makes many followers AWS Users in APAC AWS Partners in Japan Competitors in Japan
  22. 22. Why Community?
  23. 23. Good resource pool for “Contents” Creation to your Target !
  24. 24. Content is King! ※出典: http://web.archive.org/web/20010126005200/http://www.microsoft.com/billgates/columns/1996essay/essay960103.asp
  25. 25. Community is … Contents Generator Contents Exchanger Contents Archives about common / specific topics
  26. 26. JAWS-UG is … Contents Generator Contents Exchanger Contents Archives about AWS!
  27. 27. JAWS-UG on ASCII.JP Curation Media about JAWS-UG has lauched! (since 2016 June) http://ascii.jp/jaws-ug/
  28. 28. “YOUR” Community can be … Contents Generator Contents Exchanger Contents Archives about Your Products / Tech / Topics!
  29. 29. Why Community Works?
  30. 30. Peer talk works well for Listening Learning Respecting …. and having Fun!
  31. 31. How to Deliver the Contents to Appropriate Target?
  32. 32. Bowling Pin Strategy
  33. 33. Bowling Pin Strategy Don’t Sell to the Community Sell Through the Community Vendor / Provider Vendor / Provider Community Community
  34. 34. Find “YOUR” 1st pin
  35. 35. = Role Model Followers Wannabes YOUR 1st pin
  36. 36. 3 First Principles for creating your 1st pins • Off-line First • Output First • Context First
  37. 37. How to build & grow Community?
  38. 38. #1 Find Key Leaders (Role Model) #2 Followers make Leaders #3 Frequent opportunities of off-line meeting 3 Steps for community growth
  39. 39. AWS Book Authors Java Community Web Developers Community Customers Bloggers on Cloud Computing • Find seeds of community leaders from several groups • Social network / existing communities are good resources to find / meet them • Connecting Dots!!! Find key Leaders: Connecting Dots
  40. 40. Passion is fuel the for community building Fan > Influencer
  41. 41. http://www.ted.com/talks/derek_sivers_how_to_start_a_movement Follower makes Leader
  42. 42. Key Triangle for community growth [Study Group] => Information Exchange & Generation [Drinking] => Know each other in person [SNS/Web] => Keep and strengthen the engagement Beginners for AWS Join! Information feed Encouraging & Mentoring Feedbacks Connect!!
  43. 43. Beginners Only meetup
  44. 44. Specific topic meetup
  45. 45. Recent Hot Topics… • Serverless Architecture • Container Architecture • DevOps • Big Data • Securities • CLI • Workshop for AWS Certification test • Amazon Alexa / Echo
  46. 46. Initiatives for keeping forward • JAWS re:Boot • JAWS re:Mote • JAWS re:Cap
  47. 47. Speaking opportunity is also important “Lightning Talks” is quite common format in Every JAWS-UG because it is good way for making speaking opportunities for newcomers.
  48. 48. https://www.facebook.com/AwsHub
  49. 49. Metabolism is Healthy thing! 20112010 2012 2009 2014 2015 2013 2016
  50. 50. Some key Items for community growth…. Icon Images (on Stickers, T-Shirts, Web…etc) Hashtag (for Twitter, facebook, Blog, Youtube..) Recognition #jawsug #jawsdays
  51. 51. JAWS-UG goes Enterprise: E-JAWS (Enterprise JAWS-UG) “CIO talks CIOs” Community
  52. 52. Now, you have already known… “Sell Through the Community” Strategy 3 “First” Principles for Community Design 3 Steps for Community Growth Through the Actual JAWS-UG Case Study.
  53. 53. You can start Today!
  54. 54. Questions?

×