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20161006 taiwan user_community_final

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Veröffentlicht am

presentation @ Taiwan community event on 2016/10/07

Veröffentlicht in: Technologie

20161006 taiwan user_community_final

  1. 1. How to Build “YOUR” Community 2016/10/07 Hideki Ojima | @hide69oz
  2. 2. 歡迎 你好 我是小島英揮
  3. 3. 小島 英揮(Hideki Ojima) • A Marketing Guy (20+ years experience in ICT industry) • The First Employee of AWS Japan (since 2009 Dec) • Former Head of Japan Marketing • Just Left AWS in 2016 Aug http://ascii.jp/elem/000/001/221/1221319/
  4. 4. What I did @ AWS • Tokyo Region Launch Activities • Many localization projects including AWS JP website • Large Awareness Campaign • The Largest AWS Summit in WW (13,000 attendees in 3 Days) • AWS re:Invent tour with 350+ attendees from Japan • User Community Expansion
  5. 5. Now... I’m a Traveler! https://www.instagram.com/hidekiojima/
  6. 6. … So, No Need for PR check!
  7. 7. Today’s objective: Sharing a success story of AWS User Community Expantion in Japan
  8. 8. About JAWS-UG JAWS-UG = Japan AWS User Group Since 2010 from Tokyo
  9. 9. Keep Expanding…
  10. 10. Now, there are 50+ subsidiaries in Japan
  11. 11. JAWS-UG’s movement makes many followers AWS Users in APAC AWS Partners in Japan Competitors in Japan
  12. 12. Why Community?
  13. 13. Peer talk works well for Listening Learning Respecting …. and having Fun!
  14. 14. Community is … Contents Generator(情報生成) Contents Exchanger(情報交換) Contents Archives (情報保存) about common / specific topics
  15. 15. JAWS-UG is … Contents Generator(情報生成) Contents Exchanger(情報交換) Contents Archives (情報保存) about AWS!
  16. 16. Don’t Sell to the Community Sell Through the Community Relationship between vendor and communities
  17. 17. JAWS-UG on ASCII.JP Curation Media about JAWS-UG has lauched! (since 2016 June) http://ascii.jp/jaws-ug/
  18. 18. How to build & grow Community?
  19. 19. #1 Find Key Leaders #2 Followers are important #3 Frequent Meeting opportunities
  20. 20. http://www.ted.com/talks/derek_sivers_how_to_start_a_movement
  21. 21. Cloud is Full Stack => JAWS-UG is Full Stack! Infra Engineers Network Engineers Ent Application Developers Web Apps Developers Web Designers Ruby Java .Net PHP Perl Python C++ Java Script End Users SIs ISVs Consultants Bloggers CxO Marketing Person Biz Dev Person Engineer / Developers Designers Linux Windows MySQL Oracle WordPress
  22. 22. Off-Line meeting is super important!
  23. 23. Key Triangle for community growth [Study Group] => Information Exchange & Generation [Drinking] => Know each other in person [SNS/Web] => Keep and strengthen the engagement Beginners for AWS Join! Information feed Encouraging & Mentoring Feedbacks Connect!!
  24. 24. Beginners Only meetup
  25. 25. Specific topic meetup
  26. 26. Recent Hot Topics… • Serverless Architecture • Container Architecture • DevOps • Big Data • Securities • CLI • Workshop for AWS Certification test • Amazon Alexa / Echo
  27. 27. Recent Initiatives • AWS re:Boot • AWS re:Mote • AWS re:Cap
  28. 28. Speaking opportunity is also important “Lightning Talks” is quite common format in Every JAWS-UG because it is good way for making speaking opportunities for newcomers.
  29. 29. https://www.facebook.com/AwsHub
  30. 30. The Annual Conference of JAWS-UG
  31. 31. JAWS DAYS CONFERENCE 2016 March 15th (Sat) ・7 Tracks, 50+ Sessions ・Registration: 1,300 + ・Attendees: 1,100 + ・Party & Lightning Talks Session Participants: 600 +
  32. 32. Some key Items for community growth…. Icon Images (on Stickers, T-Shirts, Web…etc) Hashtag (for Twitter, facebook, Blog, Youtube..) Recognition #jawsug #jawsdays
  33. 33. JAWS-UG goes Enterprise: E-JAWS (Enterprise JAWS-UG) “CIO talks CIOs” Community
  34. 34. You can start Today!
  35. 35. Question?

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