This is the presentation used to explain the opportunities students (CS & HRMS) has in Marketing Landscape. Talks about various job opportunities & certificate which would help the job prospect.
8. Sales Vs Marketing
Marketing is the process of identifying, anticipating and then meeting
the needs and requirements of consumers in order to make a profit
Sales involves persuading customers that your products or services
provide the benefits that they are looking for
10. What is Digital Marketing
Digital marketing (also known as data-driven marketing) is an umbrella
term for the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile
phones, display advertising, and any other digital medium