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Media literacy
nature and role of subliminal media effects
“The entire process is fundamentally rhetorical:
it concerns the transformation of an audience”
McLuhan, E., & McLuhan, M. (2011). Theories of communication. Peter Lang.
flickr photo by Striking Photography by Bo Insogna http://flickr.com/photos/thelightningman/4888770222 shared under a Creative Commons (BY-NC-ND) license

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