2. today
✤ qualitative methodology?
✤ method and methodology
✤ key concepts
✤ analysis
✤ research ethics
✤ examples from on-going research project(s)
3. aim
to deepen the understanding of
qualitative methodology (benefits,
draw-backs, etc.), the use qualitative
methods and qualitative analysis
4. quantitative qualitative
objective facts exist, separate
from human percpetion and reality is socially constructed
understanding
goal: discover causes of change,
goal: interpret phenomena from
by measurement and
several perspectives
quantitative analysis
best approach: ethnography, as it
best approach: experiment, as it
gives a solid base for several
reduces sources of error
interpretations
ideal: objectivity ideal: digging in deep
5. knowledge interests
(Three domains of knowledge, Habermas 1992)
research kind of type of
method knowledge human interest
positivistic sciences
instrumental technical
(empirical-analytic
(causal explanation) (prediction)
methods)
practical
interpretative research practical
(interpretation and
(hermeneutic methods) (understanding)
understanding)
critical social sciences emancipatory
emancipation
(critical theory (criticism and
(reflection)
methods) liberation)
6. the challenge
✤ how to measure ”beautiful”?
[Bo Eneroth, 1984]
7. the challenge
✤ how to measure ”beautiful”?
[Bo Eneroth, 1984]
✤ what does it mean?
[Johan Asplund, 1970]
8. methodology and method
✤ principles/approaches and tools
✤ approaches (examples)
✤ ethnography
✤ ethno-methodology
✤ phenomenology
✤ grounded theory
✤ tools (examples)
✤ interviews (structured, semi-structured, open, etc.)
✤ observations (hidden, open, participatory, etc.)
✤ text analysis
✤ pilot testing
16. what is the quality of qualitative research?
– and how ”measure” it ...
17. what is the quality of qualitative research?
– and how ”measure” it ...
✤ validity and reliability as a heritage from the positivistic
sciences
18. what is the quality of qualitative research?
– and how ”measure” it ...
✤ validity and reliability as a heritage from the positivistic
sciences
✤ human interpretation, flexibility of the mind, an ability to
see the unexpected are qualities of human
19. what is the quality of qualitative research?
– and how ”measure” it ...
✤ validity and reliability as a heritage from the positivistic
sciences
✤ human interpretation, flexibility of the mind, an ability to
see the unexpected are qualities of human
✤ credibility (internal validity) good correspondence
between observations and theory
✤ transferability (external validity) the extent results can
be generalized to other social contexts and environments
✤ dependability (internal reliability) agreement on how to
interpret a body of data, a phenomenon, etc.
✤ confirmability (external reliability) the extent a study can
be replicated
23. analysis
✤ generating categories from data (not
based on your pre-conceptions!)
✤ interplay between theory and data
(c.f. abductive reasoning)
24. three forms of reasoning
deductive reasoning
abductive
reasoning theory
the
world
inductive reasoning
25. analysis cont.
✤ transcription is always a translation
✤ translation is always (initmately connected to) analysis
✤ translation is the process of representing one mode in another
✤ interviews -> written text
✤ observations -> written text
✤ filmed sequence -> still photo
✤ still photo -> written text
✤ categories are created, as a result of a thourough analysis, using the
tools of theory, methodology, etc.
26. research etichs
✤ utilitarian vs. deontological perspective
✤ five principles: (http://dissertation.laerd.com/articles/principles-of-research-ethics.php)
i. minimising the risk of harm
ii. obtaining informed consent
iii. protecting anonymity and confidentiality
iv. avoiding deceptive practices
v. providing the right to withdraw
✤ collecting and storing personal data (c.f. PUL; personuppgiftslagen)
✤ for more information, please see http://www.codex.vr.se/
27. the quality of qualitative research
— and its challenges
✤ not comparisons --> searching for (unique) qualities
✤ understanding (humanities) and reflection ((critical) social sciences)
✤ finding the more general question (what is it that I really want to
know?)
✤ relevance (a solid question, adequate methods/methodology, sound
theoretical framework, sound and creative analysis)
✤ time & be flexible
28. example ”Invisible girl”
The image is a combination of a ”Yees” in a sans-serif bold typeface
postproduced (”photoshoped”) […]. The letters are white with a
photograph of herself from torso black con-tour. The image as such
and up, taken from a position is in the colour range brown-
slightly below her face, and yellow, softened, and with the
written text. She is wearing a dark contours of the face, the long
top. The photographed subject is blond hair and the eyelashes
bending her head forward slightly marked. Below the image is
to her right, looking down. If her written, in the default sans-serif
eyes are open or not is not possible typeface, ”why like me when one
to see, but the eyelashes are can hate me?” In the lower left of
marked/highlighted, and they are the image, are some interior details
in the centre of attention/image. visible but it is not possible to see
At the lower fourth of the image is what they are, except suggesting
four letters forming the word the photograph is taken indoors.
32. short summarization
✤ methodology ≠ method
✤ knowledge interests [Habermas]
✤ (human) interpretation, (human) senses
✤ language
✤ uniqueness rather than generalisation
✤ theories developed out of empirical data
✤ the importance of ethical guidelines
✤ be imaginative
Editor's Notes
\n
\n
my first example: use myself -- what can you say about me, when standing here ... \ncloseness & distance\nhow to get deeper knowledge\nwhat do you actually want to know; Me? Human being? Lecturer? Researcher? Parent? etc. \nover there - ask? -- awkward! -- better to observe! Interaction .. \nthen we are into a completely another Q - and need different theories \n
Quantitative approach\n \n There are such things as objective facts as separate from our perceptions and understandings\n \n The goal with evaluating, studying something is to discover causes of change within phenomena through close measurement and quantitative analyses\n \n An experimental approach is the best choice since it reduces sources of error\n \n Objectivity - the ideal thing\n \n Qualitative approach\n \n Reality is socially constructed\n \n The goal of evaluating or studying something is to interpret phenomena from several perspectives\n \n Ethnographical approaches are best since these provide with a solid base for several interpretations\n \n Digging in deep is the ideal\n
\nwe want different things! \n\nthe risk of over-interpretation - and the strength of it! \n\n all instruments are choices, are narrowing of possibilities - and should be so! Also for quantitative, nature science \n \n --> cf. strength of bridges -- or use of drugs within pharmacy, or the study of neutrons ... \n
frågan är felställd! \nVi kan inte mäta, utan vi måste närma oss på ett annat sätt! \n”Vacker” är en kvalitet, inte en kvantitet. \n\nutan, vad betyder det? \n\nin our arsenal, we have methodologies and methods (next) and our senses (incl. interpretation)\n
in between: grounded theory\n\nprimary tool: human senses!!\n\ncreativity - imagination \n\n
how many senses do we have?\nwhat senses do we have? \n\nour main resources in interpreting the world - on a daily basis \n\n--> interpretation; \na. imagination, flexibility, see what is outside the expected\nb. we are narrowed by what we already know\n
how many senses do we have?\nwhat senses do we have? \n\nour main resources in interpreting the world - on a daily basis \n\n--> interpretation; \na. imagination, flexibility, see what is outside the expected\nb. we are narrowed by what we already know\n
- how are your other senses experiencing the situation? smell? sound? [what was that?] \n- how do you perceive the room? \n\n--> the thing is, that you are still perceiving - and you are still making sense\n\n--> all methods, all ways of studying, are choices of ”instruments”\n\n--> interpretation and over-interpretation ... good/bad \n
we make connection - create relations (weather they are there or not)\n
our perception, our strive to make connections, help us - but also distort our seeing of the world (prejudices)\n
nyskapande\n\nnytta, värde, relevans, \n\nso, how do we create (new) knowledge? \n
nyskapande\n\nnytta, värde, relevans, \n\nso, how do we create (new) knowledge? \n
nyskapande\n\nnytta, värde, relevans, \n\nso, how do we create (new) knowledge? \n
nyskapande\n\nnytta, värde, relevans, \n\nso, how do we create (new) knowledge? \n
nyskapande\n\nnytta, värde, relevans, \n\nso, how do we create (new) knowledge? \n
nyskapande\n\nnytta, värde, relevans, \n\nso, how do we create (new) knowledge? \n
we interpret constantly - but what are the differences in relation to ”science”? \n\nwe do develop, and our conceptions become more and more fine-grained -- just as with research -- one important difference, is that we want some kind of general relevance\n\n--> coming late \n
we interpret constantly - but what are the differences in relation to ”science”? \n\nwe do develop, and our conceptions become more and more fine-grained -- just as with research -- one important difference, is that we want some kind of general relevance\n\n--> coming late \n
we interpret constantly - but what are the differences in relation to ”science”? \n\nwe do develop, and our conceptions become more and more fine-grained -- just as with research -- one important difference, is that we want some kind of general relevance\n\n--> coming late \n
we interpret constantly - but what are the differences in relation to ”science”? \n\nwe do develop, and our conceptions become more and more fine-grained -- just as with research -- one important difference, is that we want some kind of general relevance\n\n--> coming late \n
we interpret constantly - but what are the differences in relation to ”science”? \n\nwe do develop, and our conceptions become more and more fine-grained -- just as with research -- one important difference, is that we want some kind of general relevance\n\n--> coming late \n
we interpret constantly - but what are the differences in relation to ”science”? \n\nwe do develop, and our conceptions become more and more fine-grained -- just as with research -- one important difference, is that we want some kind of general relevance\n\n--> coming late \n
we interpret constantly - but what are the differences in relation to ”science”? \n\nwe do develop, and our conceptions become more and more fine-grained -- just as with research -- one important difference, is that we want some kind of general relevance\n\n--> coming late \n
everyday knowledge: we make connections, construct patterns\n\na phenomena ... \n\nscientific knowledge: \nwhy?\nwhat do we know? \nask them? \nobservation?\ncontextual analysis? \n\nhow many ”cases” do we need? What is our interest? Reducing number of incidents? (easy!)\nDeepen the understanding for the phenomena? What is it, actually? \nWhy do most of you don’t show up late??!!\n
and the important process of retroduction, of getting rid of ideas/hypothesis, peeling the onion, etc. \n\nDjungis Khan principle\nKill your darlings ...\n
abd. -- tries to combine\n
\n
The first could be seen as illustrating a utilitarian perspective (greatest good for the greatest number, public good over private good, and the end justifies the means), whereas the second a more deontological one (primarily deciding with reference to actions and not ends, the moral obligation, and rejects acts that is possibly harmful for individuals or minorities) (c.f. Ess & AoIR, 2002)\n
* explanation = technical interest\n* gen.Q: sj&ne - gen. // spe. univ.\n* relevance; we are flexible; use the creative potential you have -- and be stubborn!! Research takes time! \n* time - the main resource (time away, distance, and being close!) --- & be flexible; adapt! \n
dubbel translation\nswedish -> english\nphoto -> text\ncitation -> ”cut-out” --> has to represent\n
dubbel translation\nswedish -> english\nphoto -> text\ncitation -> ”cut-out” --> has to represent\n\ndiscuss; is this ethical? \n
vad ser vi här? \nvad vill de kommunicera? \nhur kan vi komma överens? hur kan det bedömmas (som ”språk”/”språklig färdighet”?)\n\nwork in pairs!!!\n