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D I G I T A L
LANDSCAPEINDONESIA2015
Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved
The Overview
Sources: Wikipedia; Intern...
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6.3
5.5
5.2 5.1 5.1 5.1
4.7
4.1 3.9
3.4...
Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved
DIGITAL in
INDONESIAkey digital statist...
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Number of active
internet users
Number ...
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of the internet
via a pc or tablet
(int...
Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved
total number
of active
internet users
i...
Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved
3G or 4G
total number
of mobile
subscri...
Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved
Demographic by Age
3.1%
6.0%
9.1%
10.1%...
Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved
Demographic by Age
Source: : APJII, Pro...
Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved
6%
6%
6%
7%
7%
9%
9%
11%
12%
14%
Skype
...
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2.614.214
TOTAL LINKEDIN USERS
#3
FASTE...
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4 MILLION
USERS in INDONESIA
30 %
TRAFF...
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4th LARGESTFACEBOOK POPULATION IN THE W...
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Male
57%
Female
43%
70.000.000 Users
-
...
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It’s about
PEOPLE
not cookies
Targeting...
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Thank You!
Hermawan Kusuma
Head of Busi...
Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved
Thanks to:
Facebook
Wisebird
Wikipedia
...
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2015 indonesia digital landscape

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Talking about digital media, especially social media always been interesting, the progress is so fast, there are some platforms come and becoming an instant hits and there is also a tremendous first phenomenal among us but at this moment already becoming obsolete, I hope this slide will give you some idea of how the current digital landscape, especially in Indonesia.

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2015 indonesia digital landscape

  1. 1. Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved D I G I T A L LANDSCAPEINDONESIA2015
  2. 2. Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved The Overview Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Government data, Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence TOTAL Population ACTIVE Internet Users ACTIVE Social Media Users UNIQUE Mobile Users ACTIVE Mobile Social Users 7.21 billion 623 million 255.5 million 3.03 billion 225 million 72.7 million 2.12 billion 209 million 74.0 million 3.67 billion 744 million 308.2 million 1.75 billion 182 million 64.0 million
  3. 3. Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved 6.3 5.5 5.2 5.1 5.1 5.1 4.7 4.1 3.9 3.4 3.4 3.1 Philippines Thailand Vietnam Indonesia India Malaysia Singapore Australia China Hong Kong South Korea Japan 2.5 6.6 2.5 3.7 2.0 4.1 12.2 6.9 3.8 16.3 25.3 15.0 Time Spent on Internet GLOBAL AVERAGE CONNECTION SPEEDS 4.5 MBPS Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use the internet; Akamai State of the Internet Report, Q3 2014 Time spent on internet Average net connection speeds
  4. 4. Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved DIGITAL in INDONESIAkey digital statistical indicators snapshot
  5. 5. Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved Number of active internet users Number of active social media users Number of mobile subscriptions Number of active mobile social users Growth Trends 72.7mio +19% +9% +23% *since January 2014 Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
  6. 6. Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved of the internet via a pc or tablet (internet users) of the internet via a mobile phone of social media via any device (social media users) television viewing time (internet users who watch tv) Time Spent 5h 06m 3h 10m 2h 52m 2h 29m Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
  7. 7. Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved total number of active internet users internet users as a percentage of the total population total number of active mobile internet users mobile internet users as a percentage of the total population Internet Use Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. # # 72.7mio 28% 54mio 21%
  8. 8. Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved 3G or 4G total number of mobile subscriptions mobile subscriptions as a percentage of the total population percentage of mobile connections that are pre-paid percentage of mobile connections that are post-paid percentage of mobile connections that are broadband Mobile Phones 308.2M 121% 99% 1% 34% Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. #
  9. 9. Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved Demographic by Age 3.1% 6.0% 9.1% 10.1% 10.9% 11.8% 14.2% 11.6% 10.9% 9.9% 55 - 59 50 - 54 45 - 49 40 - 44 35 - 39 30 - 34 25 - 29 20 - 24 15 - 19 12 - 15 Source: : APJII, Profil Internet Indonesia, Des 2012 DIGITAL NATIVE This younger generation born and living in the internet era. They tend to make trends in cyber DIGITAL IMMIGRANT This older generation knew internet when they were an adult. Need to learn and adapt
  10. 10. Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved Demographic by Age Source: : APJII, Profil Internet Indonesia, Des 2012 11.8% 14.2% 11.6% 10.9% 9.9% 30 - 34 25 - 29 20 - 24 15 - 19 12 - 15 58,4% INTERNET USER IS DOMINATED By YOUNGER GENERATION DIGITAL NATIVE This younger generation born and living in the internet era. They tend to make trends in cyber
  11. 11. Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved 6% 6% 6% 7% 7% 9% 9% 11% 12% 14% Skype Pinterest Line Linkedin Instagram FB Messenger Google+ Twitter Whatsapp Facebook SOCIAL NETWORK MESSENGER / CHAT APP / VOIP Social Platform Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
  12. 12. Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved 2.614.214 TOTAL LINKEDIN USERS #3 FASTEST GROWING POPULATION RANK 18 Socialbakers (Global,2014) LINKEDIN in INDONESIA 11,01 % PENETRATION of ONLINE POPULATION 3 INDUSTRIES OIL & ENERGY, TELECOMMUNICATION, TI & SERVICE Source: Linkedin 2012, Socialbakers 2013
  13. 13. Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved 4 MILLION USERS in INDONESIA 30 % TRAFFIC AROUND the WORLD 23.000.000 USERS in THE WORLD DOMINATINGPATH in INDONESIA Source: Dave Morin, CEO Path’s statement, 2014
  14. 14. Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved 4th LARGESTFACEBOOK POPULATION IN THE WORLD INDONESIA is 20 MILLION MORE USERS THAN THE UK Source: wikipedia 2013, Alexis Gravel 70FACEBOOK USERS in INDONESIA are UNDER 25 YO 75FACEBOOK USERS in INDONESIA ACCESSING THROUGH MOBILE
  15. 15. Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved Male 57% Female 43% 70.000.000 Users - 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 13-17 YO 18-24 YO 25-34 YO 35-44 YO 45-54 YO 55-65 YO 65+ YO Facebook in Indonesia Source : facebook, March 2015
  16. 16. Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved It’s about PEOPLE not cookies Targeting to the real PEOPLE based on : • Demographic (Age, Gender, Relationship, Education, etc) • Location • Interest • Behavior • Language Able to target devices & OS : • Desktop • Mobile • Tablet • Android • iOS • Feature Phone • WiFi Custom Audiences : • CRM Data • Website Audiences • App Audiences Lookalike Audiences Why Facebook Source : facebook, March 2015
  17. 17. Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved Thank You! Hermawan Kusuma Head of Business Development AdPlus hermawan.kusuma@adplus.co.id
  18. 18. Intelligent asset and property ©AdPlus Social Advertising! 2015 all right reserved Thanks to: Facebook Wisebird Wikipedia Internet Live Stats Internet World Stats Tencent Vkontakte Live Internet GSMA Intelligence Global Web Index, Q4 2014 Akamai State of the Internet Report, Q3 2014 We Are Social analysis iab Singapore Ministry of Communication and Informatics Republic of Indonesia APJII Linkedin Socialbakers Dave Morin, CEO Path Alexis Gravel Tour Guide Video from Facebook Youtube channel www.freepik.com

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