Checkout http://www.growthhackerlove.com for more Growth Hacks... My personal Growth Hacking Challenge! Presented on 6.8.2015 @startplatz in Cologne/Germany. Content: What is Growth Hacking? What ist Growth Management? A long list of Growth Hacks for personal usage ;-)

1. My personal
Growth Hacking
Challenge
# How to build a Growth environment
# 30 Growth Hacks
by @Lennarz

3. My #productlove team

4. Growth Hacker Skills

5. 2 dimensions of Growth
Growth Hacks
Tricks how to gather & hold users
Build best product
Agile
User-centric
Data driven
Best team

6. 1st “official” Growth Hack...1996

7. Lean, targeted, disruptive = Airbnb

8. Lean, targeted, disruptive = Tesla

9. Lean, targeted, disruptive = WhatsApp

10. Lean, targeted, disruptive = Bragi
3,4 Mio $ via
Kickstarter
No launch until
today
-3,fffffff

11. Next? Realtors, banks, universities?

12. Good news! Why startups fail...

13. #1 If you fail, fail fast!

14. Push agile development process

15. What´s wrong?

16. #2 Be customer centric!

17. Be customer centric, but innovative!

18. #3 Hire the best team!

19. Find your team´s formation
Innovation Lab
Owner
Developer (ext.)
Developer (ext.)
Developer (ext.)
UX

20. #4 Be agile, build MVPs

21. MVP = Minimum Viable Product

22. Bad MVPs!

23. Bad MVPs!

24. #5 Focus on user-/behavior metrics

25. • Are your Analytics data valid?
• AB-Test only what really has impact
• Big Data, Data Warehouse - #WTF
Valid data for valid decisions

26. #6 Love at first sight - Onboarding

27. #7 Find product-market fit

28. Find your market, early!

29. Watch our your competition

30. #8 Be API friendly

31. #9 Never get tired changing

32. My personal #agile Hacks
#1 If you fail, fail fast!
#2 Be customer-centric!
#3 Hire the best team!
#4 Be agile, build MVPs!
#5 Focus on user metrics
#6 User Onboarding rocks
#7 Find Product-Market Fit
#8 Be API friendly
#9 Never get tired changing
#10 Run the best hacks

33. Size matters....
- “We have more than 300 old
women only in Berlin, we are
taking care of.”
- “Our caregivers are certified and
have at least more than 10 years
experience…”
#10

34. Trust matters - show reviews
#10

35. Genuine testimonials
#10

36. Start the AB-testing engine
+34% with testimonials
Source: http://whichtestwon.com
#10

37. Be value driven not feature driven
#10

38. Don´t wait telling what you do
Never forget taking your pills!
#10

39. Shorten your customer lifecycle
#10

40. Very warm welcome
“Sent from my iPhone”
#10

41. Be clicky
#10

42. Clean up your email list
#10

43. Gain traffic via Q&A sites / forums
#10

44. Start writing a blog / free content
#10

45. Make friends
#10

46. Content is king, seeding is queen.
#10

47. Don´t call it “Newsletter”
“Join like 5000+ other experts before”
#10

48. Use Exit Intend Popups
#10

49. Send Trigger Notifications
Find emotional moments (good/bad)
“Hey Hendrik, your last visit was 11 months ago - visit us to stay healthy..…Your dentist”
#10

50. Launch before you´re done
“Congrats,you´re an early bird.
Make your reservation right now and
help us improving...
>> Email
#10

51. Easiness beats pricing...
#10

52. Good product != good pricing
Focus on the package in the middle
- Put a “recommended” or “popular” tag on it
- Make an extra expensive package
- Add ,90 cents to win an Euro per user
#10

53. Build best FAQs
- increase conversions
- Decrease manual support
- for SEO
#10

54. Recycle content
- on slideshare
- as guest postings
- On high-traffic blog
communities
- in your newsletter
- ...
#10

55. Make sharing easy
And not too early
#10

56. Money comes after Product Usage
#10

57. Use Coupons
● But thrifty!
#10

58. Find your Aha-moment?
● Twitter: 30 Follower...
#10

59. Use Live Chat Tools
#10

60. People love customizing
#10

61. Integrate in others
#10

62. Don´t forget your existing customers
- Cross-Selling
- Upselling
- Reviews
- Abos
#10

63. My personal #agile Hacks
#1 If you fail, fail fast!
#2 Be customer-centric!
#3 Hire the best team!
#4 Be agile, build MVPs!
#5 Focus on user metrics
#6 User Onboarding rocks
#7 Find Product-Market Fit
#8 Be API friendly
#9 Never get tired changing
#10 Run the best growth hacks
Download my eBook
http://growthhackerlove.com/ebook/