- Mahindra & Mahindra is an Indian multinational conglomerate company that manufactures tractors, automobiles, farm equipment, defense vehicles, and more. It began tractor production in 1962 through a joint venture with International Harvester.
- Today, Mahindra is the third largest tractor manufacturer in the world, selling around 85,000 units annually across 10 countries. In India, Mahindra has been the number one selling tractor brand since 1983.
- The document discusses Mahindra's history and product lines, the uses and importance of tractors in Indian agriculture, marketing strategies for tractor sales, and provides an overview of Mahindra's corporate structure and leadership.
17. Mahindra -575-DI of 45 HP. ORGANISATION STRUCTURE:-<br />ORGANISATION STRUCTURE OF MARUTHI MOTORS<br />WITH SPECIAL REGARD TO SALES<br />PROPRITOR<br />MANAGER<br />SALES EXECUTIVE <br />SUPERVISOR <br />OFFICE INCHARGE<br /> <br />SPARE PARTS SUPERVISOR <br />SR. MECHANICCLERCK<br />ASS. MECHANIC<br /> <br />ACCOUNTANT<br />HELPER<br />HELPER<br /> <br /> <br /> <br />The service station is situated at the back side of the show room so that they can provide timely repairs, and other service like wash services, wheel alignment, oil change etc to the customers within time. They also provide after sales services like free services up to one year of purchase and demonstrations...etc. The place of purchase and place of service are situated at the same place and it would be economical to the customers as well as the service providers.<br /> <br />DEMAND FOR THE PRODUCT:<br /> Generally the market is a medium to secure certain volume of sales. It is mainly interested in the demand side of the market. Market consists of individuals and group of people institution and corporate bodies, their needs, their resources, their buying habits and their preferences. The success of the marketing is also depends on the ability to forecast the strength and character of demand as it is the basis for allocation of resources in business.<br /> There are three variable factors that relate to tractors in market demand, that is demographic variables (population pattern) to ascertain size of demand, effective demand (purchasing power) to ascertain potential demand life style pattern of the customers.<br />COMPANY DEMAND:-<br />Company demand is volume of sales expected under given environmental conditions for a specific time. It is function of firm strategies marketing effort and specific the amount of sales turnover which would be realized by a company under different levels of company’s selling efforts. It is the market share of a company.<br /> <br /> Target given by the company;<br />YEARTARGETSALES2004-051502852005-063505002006-073403502007-08500520<br />The above table showed in below diagram.<br /> Mahindra tractors are one of the main products of Mahindra and Mahindra ltd., this company is having collaboration with many foreign companies. But now it is indigenous in manufacturing Mahindra.<br />Following points affect the increased demand for Mahindra tractors:-<br />Manufacturing tractors by incorporating the best technology available.<br />Superior quality of raw material used in production.<br /> Tractors having good specification when compared to other tractors.<br /> Good service given by the agency to customers after sale tractors.<br />MARKETING MIX:-<br />Marketing of Mahindra tractors by Maruthi motors:-<br />Maruthi motors are one of the leading dealers of M Mahindra tractors. The firm has commenced marketing of Mahindra tractors since. The firm has to face many difficulties in the beginning to create primary demand for tractors. Today it is very popular through the salesman and advertisement. The salesman travels through the several villages in Davangere district.<br />Modern Marketing refers to all those activities involved identifying the present and potential requirement of the consumers for goods and services and in securing the distribution of those goods and services form the centers of production to place where these are wanted and at a time they are wanted. Therefore modern marketing is failed to be consumer oriented and it begins before production and also succeeds production.<br />PRICE LIST OF TRACTORS:- <br />SI NoModelHP Total1265DIBP304139962265DI NST304243013275DI BP394544894275DI NST394671595295DI TURBO394608896475DI BP424751537475DI NST424920498475DI NST OIB424975599575DI BP4551981910575DI NST4554411111575DI NST OIB4554962012555 ARJUN 5259179013595 DI TURBO5256294314665 ARJUN 60645547<br />PRODUCTS<br />Ranges of tractors are, <br />Mahindra -295-DI of 35HP.<br />Mahindra- 275-DI of 36 HP.<br />Mahindra-475-DI of 40 HP.<br />Mahindra -575-DI of 45 HP. <br />TRACTOR SPARE PARTS:-<br />There are so many parts of tractors, they are;-<br />Intake manifold winter related parts.<br />Oil pump and oil pan.<br />Oil fitter and related parts.<br />Manifold as export system.<br />Crank shaft fly wheel and related parts.<br />Dual range and speed transmission gare.<br />Powers take of an assembly.<br />Clutch control.<br />Clutch assembly.<br />Radio and related parts.<br />Water pumps parts.<br />Fuel system<br />Injection assembly.<br />Air cleaner assembly.<br />Throttle controls.<br />Fuel Injection pump.<br />Injection pump governor. <br />Fuel filters assembly.<br />8-Speed transmission gearshift leaver and related parts.<br />Hydraulic lift cover.<br />Hydraulic cylinder.<br />Hydraulic shaft.<br />Hydraulic system<br />Hydraulic linkage and related parts.<br />Hydraulic pump assembly.<br />Flow control value and related parts.<br />Center housing and related parts.<br />Differential locks linkage parts.<br />Rare and differential related parts.<br />Steering gear assembly.<br />Electrical system of R.H and L.H.<br />Gear right and wringing. Battery and Battery support.<br />Storing motor drive and relay assembly.<br />Deluxe seal assembly.<br />Front wheel assembly.<br />Standard rear wheels.<br />Break and break controller.<br />Front oxlestreeing and related parts.<br />