14. IN 1902, BR ADHAM APPLIES FOR A TRADEMARK WITH THE U.S. PATENT OFFICE WASHINGTON D.C AND FORMS THE FIRST PEPSI COLA COMPANY
15. IN 1905, PEPSI COLA’S FIRST BOTTLING FRANCHISES ARE ESTABLISHED IN CHARLOTTE AND DURHAM, COMPETITIVE COLAS.
16. IN 1941, THE NEW YORK STOCK EXCHANGE TRADES PEPSI’S STOCK FOR THE FIRST TIME. IN SUPPORT OF THE WAR EFFORT, PEPSI BOTTLE CROWN COLOUR CHANGE TO RED WHITE AND BLUE.
17. IN 1960, YOUNG ADULTS BECOME THE TARGET CONSUMERS AND PEPSI’S ADVERTISING KEEPS PACE WITH “NOW IT’S PEPSI, FOR THOSE WHO THINK YOUNG”.
18. IN 1970, PEPSI INTRODUCES THE INDUSTRY’S FIRST TWO (2)-LITERS BOTTLES. PEPSI IS ALSO THE FIRST COMPANY TO RESPOND TO CONSUMER PREFERENCE WITH LIGHT – WEIGHT, REOYCLABLE, PLASTIC BOTTLES.
19. IN 1984, PEPSI ADVERTISING TAKES A DRAMATICS TURN AS PEPSI BECOMES “THE CHOICE OF A NEW GENERATION.
20. IN 1991,PEPSI INTRODUCES THE FIRST BEVERAGES BOTTLES CONTAINING RECYCLED POLYETHYLENETEREPHY THALATE (OR PET) INTO THE MARKET PLACES. THE DEVELOPMENT MARKS THE FIRST TIME RECYCLED PLASTIC IS USED IN DIRECT CONTACT WITH FOOD IN PACKAGING.
21. IN 1992, PEPSI COLA AND LIPTON TEA PARTNERSHIP IS FORMED. PEPSI WILL DISTRIBUT SINGLE SERVE LIPTON ORIGINAL AND LIPTON BRISK PRODUCTS.
22. IN 1994, PEPSI -FOOD INTERNATIONAL AND PEPSI -COLA INTERNATIONAL MERGE, CREATING THE PEPSICO FOODS AND BEVERAGE COMPANY.
23. IN 1997, PEPSICO ANNOUNCES THAT IT WILL SPIN OFF ITS RESTAURANTD DIVISION TO FORM TRICON GLOBAL RESTAURANT, INC. INCLUDING PIZZAHUT, TACO BELL AND KFC. IT WILL BE THE LARGEST RESTAURENT COMPANY IN THE WORLD IN UNITS AND SECOND LARGEST IN SALES.
25. IN 2006, PEPSICO ACQUIRED IZZE BEVERAGE COMPANYN NAKED JUICE AND STACYS PITA CHIP COMPANY IN THE US, STAR FOOD IN POLAND, AND BLUEBIRD FOOD IN NEW ZELAND. IT HAS EXPANDED ITS PRESENCE IN THE NON-CARBONATED DRINKS AS WELL AS SNACKS.