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Hamza Hemal
Radiant Pharmaceuticals Ltd.
Brand Name

•Trade name
•Given by the Manufacturer company
•To distinguish products from each other.


Example:
ACOS (Radiant)
ZIMAX ( Square)
Generic Name

Official medical name for the active
 ingredient of the medicine.


Example:
Azithromycin
Esomeprazole



                 Hamza
API


• Active Pharmaceutical Ingredient
• Any component that provides
  pharmacological activity




                 Hamza
Dosage Form

• A dosage form is the physical form in
  which a drug is produced and dispensed.
• Example:
  – Tablet,
  – Capsule,
  – PFS (Powder for Suspension)
  – Injection


                     Hamza
Strength

Amount of the active ingredient is present in
 each dosage.


  Example:
  500mg Tablet
  200mg/5ml PFS



                    Hamza
Brand Name
  Strength




                       Generic Name
Dosage
Form


             Hamza
COGS
• Cost of Goods sold
• Raw material + Packaging Material + Utility cost
  + Per head cost
TP
•Trade Price
•COGS + Profit
Invoice Price
TP+ VAT
MRP
Maximum Retail Price
                     Hamza
TP+ VAT+ Chemist Profit
Pharmacodynamics

what the drug does to the body




    Pharmacokinetics

what the body does to the drug

              Hamza
Bioavailability


• Amount of drug that present in blood after
  administration.

• INTRAVENOUS Route- Bioavaiability 100%




                      Hamza
Peak Plasma concentration, Cmax
The maximum plasma concentration of the drug
  achieved in blood after a dose



Tmax
The time when the
maximum plasma
concentration (Cmax) is
reached.


                          Hamza
Plasma half life/
Elimination Half Life, T1/2
Time necessary for the drug to be reduced to
      half of its plasma concentration
     11


     10

     9


     8

     7

     6

     5

     4

     3

     2

     1

     0
          1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

                   T1/2
Area Under the Curve (AUC)
The area under the plot of plasma concentration of
   drug against time after drug administration.
MEC
• Minimum Effective Concentration
• The smallest concentration of a drug that will
  induce the desired pharmacological effect



                      MIC
• Minimum inhibitory concentration
• MIC is defined as the minimum
  concentration of antibiotic which will inhibit
  the growth of the microorganism

                      Hamza
Hamza
First pass effect/ First pass metabolism

The removal of a drug by the liver, before the
 drug has become available for use, is called
 the first pass effect.




                     Hamza
Efficacy
Power or capacity to produce a desired effect


Potency
Amount of drug required to produce a particular
 response


Affinity:
Tendency of a drug to combine with receptor


                      Hamza
Therapeutic dose
The dose that may be required to produce a
  desired effect.




Sub Therapeutic dose
Indicating a dosage of a drug, less than the amount
  required for a therapeutic effect.


                        Hamza
Bacteriostatic
Antibiotics that inhibit the growth or reproduction of
  bacteria




Bactericidal
Antibiotic that kills the
  bacteria


                            Hamza
Hamza

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Basic pharmacology hamza

  • 2. Brand Name •Trade name •Given by the Manufacturer company •To distinguish products from each other. Example: ACOS (Radiant) ZIMAX ( Square)
  • 3. Generic Name Official medical name for the active ingredient of the medicine. Example: Azithromycin Esomeprazole Hamza
  • 4. API • Active Pharmaceutical Ingredient • Any component that provides pharmacological activity Hamza
  • 5. Dosage Form • A dosage form is the physical form in which a drug is produced and dispensed. • Example: – Tablet, – Capsule, – PFS (Powder for Suspension) – Injection Hamza
  • 6. Strength Amount of the active ingredient is present in each dosage. Example: 500mg Tablet 200mg/5ml PFS Hamza
  • 7. Brand Name Strength Generic Name Dosage Form Hamza
  • 8. COGS • Cost of Goods sold • Raw material + Packaging Material + Utility cost + Per head cost TP •Trade Price •COGS + Profit Invoice Price TP+ VAT MRP Maximum Retail Price Hamza TP+ VAT+ Chemist Profit
  • 9. Pharmacodynamics what the drug does to the body Pharmacokinetics what the body does to the drug Hamza
  • 10. Bioavailability • Amount of drug that present in blood after administration. • INTRAVENOUS Route- Bioavaiability 100% Hamza
  • 11. Peak Plasma concentration, Cmax The maximum plasma concentration of the drug achieved in blood after a dose Tmax The time when the maximum plasma concentration (Cmax) is reached. Hamza
  • 12. Plasma half life/ Elimination Half Life, T1/2 Time necessary for the drug to be reduced to half of its plasma concentration 11 10 9 8 7 6 5 4 3 2 1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 T1/2
  • 13. Area Under the Curve (AUC) The area under the plot of plasma concentration of drug against time after drug administration.
  • 14. MEC • Minimum Effective Concentration • The smallest concentration of a drug that will induce the desired pharmacological effect MIC • Minimum inhibitory concentration • MIC is defined as the minimum concentration of antibiotic which will inhibit the growth of the microorganism Hamza
  • 15. Hamza
  • 16. First pass effect/ First pass metabolism The removal of a drug by the liver, before the drug has become available for use, is called the first pass effect. Hamza
  • 17. Efficacy Power or capacity to produce a desired effect Potency Amount of drug required to produce a particular response Affinity: Tendency of a drug to combine with receptor Hamza
  • 18. Therapeutic dose The dose that may be required to produce a desired effect. Sub Therapeutic dose Indicating a dosage of a drug, less than the amount required for a therapeutic effect. Hamza
  • 19. Bacteriostatic Antibiotics that inhibit the growth or reproduction of bacteria Bactericidal Antibiotic that kills the bacteria Hamza
  • 20. Hamza