2. Making the Most of LinkedIn
Tapping into
Immeasurable Opportunities for
Networking Success

3. Take-aways
• Why? Powerful & Professional
• How?
– Optimize
– Connect
– Interact
– Research
• What?

4. Stats Don’t Lie
• There are 733 LinkedIn Local Springfield, Missouri members.
• There are over 65 million LinkedIn users in 200 countries.
• All Fortune 500 companies are represented on LinkedIn and 499
are represented by director-level and above employees.
• LinkedIn usage had been increasing yearly by over 500%.
• Over 90,000 of LinkedIn members are chief executive officers
and over half a million occupy other jobs at the C-level.
• 90% of all employers utilize LinkedIn to recruit and vet potential
employees.

5. Why LinkedIn?
• Most prominent business networking site
• Provides Google presence for YOU
• Builds your professional reputation
• Access real life connections
• Learn valuable information about others
• Connect in new cities

6. How to Optimize your Profile
• Headline
– As what people see first, it matters
• Summary
– Searchable information & Piques interest
• Work Experience
– Include details
• Customize your URL
– Help people find you

7. Connect
• The average LinkedIn member has 60
connections.
– Beat the average!
– Your visibility will increase as you acquire
more connections.
• People with more than twenty connections
are 34 times more likely to be approached
with a new opportunity than people with
less than five.

8. Interact
• Join Groups
• Participate in Discussions
– Start discussions
– Ask questions
– Respond to others’ questions
• Make and request recommendations
– Other’s words are timeless and powerful
– People appreciate reciprocation in social
media spaces

9. Research and Grow
• Search and follow companies
• Search people
– Remember, they will see someone from the
industry researched him or her
– Connect when appropriate
– Use social media etiquette
• Post professional updates
– Avoid self promotion
– Help others first

10. Tips
• See who’s researching you
• Use key words
• Upload an image
• Use etiquette
• LinkedIn is a professional space

11. • Build a great profile
• Fully utilize the LinkedIn features
• Make LinkedIn a regular part of your
networking activities.
Questions?