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THE GAP@congbo
"Wecannotsolveourproblemswiththesamethinkingweusedwhenwecreatedthem."-Alberteinstein-(stolenfromthepeopleatthirdwaveberlin...
Applyingadigitalworldviewtothechallengesandambitionsofcomplexorganizations..-stolenfromUndercurrent.com-
The communication industry is doing the same thing it has been doing forthe last fifty years.George Lois - advertising Paul...
what about the next fifty?@congboTHEGAP
WIRED UK: If you had to list some industries right now that are in either a state of disruptive crisis or will be soon, wh...
Is technology changing people, or just our access to them?@congboTHEGAP
@congboTHEGAP
...and technology does...Image by Moff on Flickr.com@congboTHEGAP
1. BusinessTHECHANGINGROLEOFTHECMOCUSTOMERCENTRICITYNEWDEMANDPATTERNSPRODUCTSANDBUSINESSDESIGN
1a. The Changing role of the CMO
@congboBusinessThechangingroleofthecmo
@congboBusinessThechangingroleofthecmo
@congboBusinessThechangingroleofthecmo
"IN 2008 WE WERE ON BARACKOBAMA.COM,IN 2012 WE WERE EVERYWHERE"- JIM MESSINA -@congboBusinessThechangingroleofthecmo
@congboBusinessThechangingroleofthecmo
@congboBusinessThechangingroleofthecmo
1b. Customer Centricity
Image by Jonas K on Flickr.com@congboBusinessCustomerCentricity
"Customer centricity is not a new concept, but it has taken on increasing importance in todays businessenvironment, marked...
@congboBusinessCustomerCentricity
@congboBusinessCustomerCentricity
1C. New demand patternsIMAGE BY MIUENSKI ON FLICKR.COM
This is not the first time:"every century or so, fundamental changes in the natureof consumption create new demand patterns...
@congboBusinessNewdemandpatterns
@congboBusinessNewdemandpatterns
@congboBusinessNewdemandpatterns
@congboBusinessNewdemandpatterns
@congboBusinessNewdemandpatterns
then:whydowehavetheseshifts?@congboBusinessNewdemandpatterns
Sharp increases in higher education, standards of living, social complexity, andlongevity over the past century gave rise ...
Image by Den (Digital Erfgoed Nederland) on Flickr.com@congboBusinessNewdemandpatterns
now:whydowehavetheseshifts?@congboBusinessNewdemandpatterns
Image by Lotus Carroll on Flickr.com@congboBusinessNewdemandpatterns
HMV and Jessops are both in administration.It’s not that people don’t want to buythings, rather .. they want more than jus...
proof!“Whether physically or through connected technologies, shoppingis still best experienced socially”- PSFK Future of R...
1d. Products and business design
promiseproofWhatdoesthebrandwant?Whatdoestheconsumerwant?meetingplace@congboBusinessProductsandbusinessdesign
promiseproofWhatdoesthebrandwant?Whatdoestheconsumerwant?meetingplaceFrom promise to proof@congboBusinessProductsandbusine...
promiseproofWhatdoesthebrandwant?Whatdoestheconsumerwant?meetingplaceThe elements of communicationCULTUREKulturbygging og ...
Customers are more interested in a companysintegrity and engagement than their products.- Edelman Trust Barometer -Wearese...
1. BusinessTHECHANGINGROLEOFTHECMOCUSTOMERCENTRICITYNEWDEMANDPATTERNSPRODUCTSANDBUSINESSDESIGN
People, change, opportunity and choiceis [understanding]2. technologynot 1s and 0s
Technology doesnt solve problems, it creates new ones.Technology invites people to change their habits and behavior - that...
We think of technology as digital communications technology,but that is just a small - and one of the most recent forms of...
Almost everything has at one point beena technology, but what happens is thatpeople adjust, and then we redesign thetechno...
The consequence of all new technology is change, and it is change peopleresist. Few people have anything against technolog...
Image by caste_aka_adrem on flickr.comWhat people, your customers, care about is change, technology is the stuff that make...
"If you have the whole world available through this box, why onearth would you sit there staring out the window inside a t...
Technology is about people and change,more opportunities and choice- not 1s and 0s -Image by Tau Zero on flickr.com @congb...
3. the complete pictureHUMANSTECHNOLOGYBUSINESSBRAND
Putting the purpose, customer promise and positioning at the center of thecompanys customer experience demands that opport...
THANK YOUHelge Tennø@congboslideshare.net/helgetennoHUMANSTECHNOLOGYBUSINESSBRAND
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"Wecannotsolveourproblemswiththesamethinkingweusedwhenwecreatedthem."-Alberteinstein-(stolenfromthepeopleatthirdwaveberlin)@congboTHEGAP How technology and business is changing communication

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"Wecannotsolveourproblemswiththesamethinkingweusedwhenwecreatedthem."-Alberteinstein-(stolenfromthepeopleatthirdwaveberlin)@congboTHEGAP

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