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A Digital Future Helen Milner Managing Director UK online centres
Our vision ,[object Object]
Technology has already revolutionised the way most of us live our lives ,[object Object],Just like Irene Dickinson from Blackpool
 
The divide between the online and the offline is deepening Percentage population use of the internet Source: ONS 2010
Who is offline?  (has NEVER used the internet – UK population)
UK online centres users lives – before and after “ Does the internet improve lives?”  Freshminds April, 2009 Communicate more Feel more connected to local community Feel less concerned about skills, work and health
Half of everyone who is offline lives in social housing
Social Housing: 150 years of making people’s lives better mid 1800s 2011
Some quotes from Peabody’s learners ,[object Object],[object Object],[object Object],[object Object]
“ If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year” PwC & Martha Lane Fox www.raceonline.org/research Macro-economics: Benefits to UK plc
Micro-economics: Example benefits
Who can  easily  use online services? In the 90%s (UK population) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why don’t more people get online? Freshminds 2007 and 2009
 
Partnership marketing campaigns
 
 
4,000 Community Partners
14,000 volunteers across network
Online centre search and free phone number search (one database for UK)
41% of disabled people have never used internet 66% of over 65s  have never used Broadband take-up by area varies from 50% to 80%
 
www.go-on.co.uk  > Our learning website
 
Thank You ,[object Object],[object Object],[object Object],[object Object]

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Helen milner our digital future nov 2011

Editor's Notes

  1. Our vision is to deliver large scale social action in thousands of local communities so everyone is part of a fully networked nation
  2. It’s not about getting people to use technology for technologies sake it’s about how people use technology to have a positive impact on their lives
  3. http://www.ukonlinecentres.com/corporate/content/view/11/112/lang,en/
  4. We will run 4 marketing campaigns over the contract period – working with partners such as these.
  5. It’s appropriate for us to now focus on the people who are in most need to get online and get digital skills. The people who are the most excluded are: older people; disable people; and people from the most disadvantaged communities (such as the 10% most disadvantaged measured by the Indices of Multiple Deprivation).