How can the UK truly create a digital future for our society? We need to work in partnership to help everybody reap the opportunities of a digital society
1. A Digital Future Helen Milner Managing Director UK online centres
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5. The divide between the online and the offline is deepening Percentage population use of the internet Source: ONS 2010
6. Who is offline? (has NEVER used the internet – UK population)
7. UK online centres users lives – before and after “ Does the internet improve lives?” Freshminds April, 2009 Communicate more Feel more connected to local community Feel less concerned about skills, work and health
11. “ If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year” PwC & Martha Lane Fox www.raceonline.org/research Macro-economics: Benefits to UK plc
We will run 4 marketing campaigns over the contract period – working with partners such as these.
It’s appropriate for us to now focus on the people who are in most need to get online and get digital skills. The people who are the most excluded are: older people; disable people; and people from the most disadvantaged communities (such as the 10% most disadvantaged measured by the Indices of Multiple Deprivation).