Future of Entertainment: Outside the Box

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Helen Klein Ross

Presented at WGA Summit on Transmedia Storytelling, Digital Hollywood Conference in Santa Monica, October 20, 2009

Unterhaltung & Humor Technologie Business

The future of entertainment: outside the box according to @BettyDraper

Popular TV characters will lead parallel lives in the twitterverse… brandfictionfactory.com

and on social media channels where their audience live brandfictionfactory.com

remaining in character and in action contiguous with plot development on show. brandfictionfactory.com

and party, not only with each other but fans brandfictionfactory.com

Allowing fans to bond more deeply with their favorite characters… brandfictionfactory.com

increasing engagement and maintaining interest between episodes and seasons... brandfictionfactory.com

and attracting new audience among potential fans. brandfictionfactory.com

The payoff ,[object Object],[object Object],[object Object],[object Object],[object Object],brandfictionfactory.com

Tweasers An hour before Season 3 Premiere, Mad Men on Twitter staged a twitter event called “Mad Worlds Collide” in which Mad Men attended 1963 movie premiere of “It’s a Mad, Mad, Mad World.” brandfictionfactory.com

We prepared the venue brandfictionfactory.com

which provided eligibility for snazzy Mad Men-era prizes vintage Radio City Playbill copy of signed Mad Men script 1960s Radio City Music Hall Pin brandfictionfactory.com

and allowed us to collect names and email of the most ardent fans brandfictionfactory.com

We promoted event via tweets & blog brandfictionfactory.com

As showtime approached, we drew up a timeline so we could synchronize our (winding) watches brandfictionfactory.com

Then launched our experimental improv theater. And ensured the event endured beyond the fleeting life of search.twitter.com brandfictionfactory.com

The audience had as much fun as we did. brandfictionfactory.com

What if Mad Men on Twitter were affiliated with the show? ,[object Object],[object Object],[object Object],brandfictionfactory.com

Unexploited potential: product placement brandfictionfactory.com

to speculate further Helen Klein Ross 917-796-8330 [email_address] brandfictionfactory.com

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Future of Entertainment: Outside the Box

1. The future of entertainment: outside the box according to @BettyDraper

2. Popular TV characters will lead parallel lives in the twitterverse… brandfictionfactory.com

3. and on social media channels where their audience live brandfictionfactory.com

4. remaining in character and in action contiguous with plot development on show. brandfictionfactory.com

5. T hey’ll blahg… brandfictionfactory.com

6. chat… brandfictionfactory.com

7. and party, not only with each other but fans brandfictionfactory.com

8. Allowing fans to bond more deeply with their favorite characters… brandfictionfactory.com

9. increasing engagement and maintaining interest between episodes and seasons... brandfictionfactory.com

10. and attracting new audience among potential fans. brandfictionfactory.com

11.

12. Tweasers An hour before Season 3 Premiere, Mad Men on Twitter staged a twitter event called “Mad Worlds Collide” in which Mad Men attended 1963 movie premiere of “It’s a Mad, Mad, Mad World.” brandfictionfactory.com

13. We prepared the venue brandfictionfactory.com

14. set the stage brandfictionfactory.com

15. “ sold” tickets brandfictionfactory.com

16. which provided eligibility for snazzy Mad Men-era prizes vintage Radio City Playbill copy of signed Mad Men script 1960s Radio City Music Hall Pin brandfictionfactory.com

17. and allowed us to collect names and email of the most ardent fans brandfictionfactory.com

18. We promoted event via tweets & blog brandfictionfactory.com

19. As showtime approached, we drew up a timeline so we could synchronize our (winding) watches brandfictionfactory.com

20. Then launched our experimental improv theater. And ensured the event endured beyond the fleeting life of search.twitter.com brandfictionfactory.com

21. The audience had as much fun as we did. brandfictionfactory.com

22.

23. Unexploited potential: product placement brandfictionfactory.com

24. to speculate further Helen Klein Ross 917-796-8330 [email_address] brandfictionfactory.com

Future of Entertainment: Outside the Box

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