To develop a successful social media strategy, you must: 1) Understand your audience and communicate the proper message to them based on who your customers are. Monitor conversations to interact on a personal level. 2) Define clear and measurable goals for your social media campaign around objectives like increasing leads or brand awareness. 3) Commit sufficient time and resources to maintain accounts and engage in real-time responses and interactions. Outsource if needed. 4) Ensure your social media strategy aligns with your overall marketing plan and delivers consistent messaging across all channels.

1. Developing a Successful Social Media Strategy Helenick Internet Marketing Consultants