Russia Direct audience 2015

1. 16%
2
2%
29%
18%
15%
GENDER
EDUCATION INDUSTRY
High school
College
Graduate school
RUSSIA DIRECT PROVIDES
PERSPECTIVES AND ANALYSES FROM
RUSSIAN EXPERTS
RUSSIA DIRECT IS UP TO DATE WITH
CURRENT TRENDS, DEVELOPMENTS
AND THINKING
RUSSIA DIRECT IS IN TOUCH WITH
WHAT READERS WANT TO KNOW
RUSSIA DIRECT ANALYZES ISSUES IN-
DEPTH AND LOGICALLY
Academic Institutions
Business
US Government
Foreign Government
NGO/nonprofit
Media
Other
ACADEMIC INSTITUTIONS – 28% | BUSINESS – 19% | GOVERNMENTAL CIRCLES – 14%
AGE ANNUAL INCOME
58% OF READERS ARE OPINION LEADERS
Monthly readership more than 50 k unique visitors
WE KNOW OUR AUDIENCE
■ Male
■ Female
15%
8
5%
MALE
85%
35+
63%
19%
20%
10%
$75,000+
49%
7%
23%
GRADUATE
DEGREE
70%
WHAT OUR READERS THINK ABOUT RUSSIA DIRECT
■ Under 25
■ 25 – 34
■ 35 – 49
50 – 64
65+
Less than $50,000
$50,000 – $75,000
$75,000 – $100,000
$100,000 – $150,000
More than $150,000
83%
86% 83%
82%
23%
28%
70%
Source: Russia Direct research Q1 2015, Google Analytics (June 2015)
30%
28%
4%
6% 6% 8%
19%