This presentation was given at the werbeplanung.at summit 2013 at Hofburg, Vienna.

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Enterprise 2.0:
Are decisions taken differently today?
Siemens AG, Corporate Technology / July 2013

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Internal social media applications enable us
to involve the right people into decision making

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Will all those decision be taken by democratic voting? No1)!
Corporate Strategy
Investment Decisions Recruiting Decisions
Technology Decisions
1) Exception: some years ago www.coremedia.com was one of the companies which used social media for decision making in a democratic way.

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Social Media can help to get more information or to get information faster
Volume
Social media help to
• get more information and more knowledge
• involve more people
and to identify the relevant one.
Time
Social media help to
• get more quickly access to information
and knowledge
• get feedback early

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Results:
 Customer feels Siemens is taking care of its business by proactively identifying problems and offering the right solution even
within a week-end
 Customer is comforted to get an overall quality solution from competent experts
 The contract is finally signed
Alistair posts his request on Saturday night:
• He receives 23 answers (also per email or phone) from Austria, India, UK, Germany, US, Belgium…
• Colleagues belong to division like: CT DC, SIS, CT T, I MO, H DX, I IA
On Monday morning, at the final meeting, Alistair is able to discuss with the customer 5 possible solutions
Example 1. Urgent Request in TechnoWeb:
Get just-in-time access to the knowledge of more people
Alistair Gammie (Health Care, Diagnostics, UK)
• In Brazil, Alistair supports the closing of a big deal – additional 11Mio EUR – with one of
the biggest customer of Health Diagnostics, worldwide.
Our customer prints 1.2 million barcodes a month.
I noticed that quality is assessed by eye.
Is there a cheap solution available to automate the deterioration check?

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Example 2. Community for the project “Working Environment of the Future”:
Involve more stakeholder/people at an early stage.
The community gained 600 members from all continents and 15105 views on their community page.
A new way to involve employees in such decision processes.
Sorry, the screenshot is not released for publication.

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Example 3. Best Practice Community “Zero Harm Culture”
Get quick access to the experience from other units.

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Example 4. Community “Competitive Intelligence”
Get quick access to announcements of competitors. Inform more people.

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Enterprise 2.0: decisions are taken differently
Conclusion
Decisions are taken differently in an Enterprise 2.0:
usually not by democratic voting but by involving the right people at the right time.

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Contact Information
Univ.-Doz. Dipl.-Ing. Dr. Michael Heiss
Principal, Open Innovation and Scouting
Siemens AG, Corporate Technology
Siemensstraße 90
1210 Vienna, Austria
Phone & Mobile: +43 (664) 8855 1526
E-mail: michael.heiss@siemens.com
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