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@heinzmarketing
Eight (surprising) ways to
increase sales team morale and
retention
Matt Heinz
Founder & President, Heinz Marketing Inc
@heinzmarketing
Housekeeping
• The deck is yours
• Freebies if you want them:
• Sales enablement best practices research
• Inside sales “book of checklists”
• New research on relationship selling
• Bring me a business card or mail me at matt@heinzmarketing.com
• Also, bacon…
@heinzmarketing
I am serious about the bacon
@heinzmarketing
How do you impact sales morale?
@heinzmarketing
@heinzmarketing
@heinzmarketing
@heinzmarketing
@heinzmarketing
@heinzmarketing
@heinzmarketing
What really works?!
@heinzmarketing
1. CRM Efficiency
• The #1 non-selling time suck
• Less is more
• Your reps know when you’re wasting their time!
@heinzmarketing
2. Time Management
• The Checklist Manifesto
• Tools and tech stack
• Meetings and distractions
@heinzmarketing
Do you have processes for:
• Start of day
• End of day
• Before prospect call
• After prospect call
• 1:1 meetings
@heinzmarketing
3. Recognition & Empathy
• An abundance of thank you’s
• Visible, external recognition
• Active listening (at every level)
@heinzmarketing
@heinzmarketing
@heinzmarketing
4. Coaching & Feedback Loops
• How do your managers spend their time?
• Is feedback two-way and reciprocal?
@heinzmarketing
5. Marketing Alignment
• Objectives
• Leads
• Quality vs quantity
• Post-opportunity support
@heinzmarketing
6. More Precise Content
• Less is NOT more
• Content for every situation
• Content doesn’t mean long or formal
@heinzmarketing
7. Family Involvement
• Sales kick-offs
• Award dinners (not just President’s Club)
• Family events @ the office
@heinzmarketing
8. Career Path
• At your company
• Beyond your company
@heinzmarketing
What’s missing?!
(hint: this is interactive content time!)
@heinzmarketing
Housekeeping Reminder
• The deck is yours
• Freebies if you want them:
• Sales enablement best practices research
• Inside sales “book of checklists”
• New research on relationship selling
• Bring me a business card or mail me at matt@heinzmarketing.com
@heinzmarketing
@heinzmarketing
Questions?
@heinzmarketing
Thank you!
Matt Heinz
President, Heinz Marketing
@heinzmarketing
matt@heinzmarketing.com

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