Knowledge Graphs are often used as a symbolic representation mechanism for representing knowledge in data intensive applications, both for integrating corporate knowledge as well as for providing general, cross-domain knowledge in public knowledge graphs such as Wikidata. As such, they have been identified as a useful way of injecting background knowledge in data analysis processes. To fully harness the potential of knowledge graphs, latent representations of entities in the graphs, so called knowledge graph embeddings, show superior performance, but sacrifice one central advantage of knowledge graphs, i.e., the explicit symbolic knowledge representations. In this talk, I will shed some light on the usage of knowledge graphs and embeddings in data analysis, and give an outlook on research directions which aim at combining the best of both worlds.