15. Keyword Research, Development & Utilization Trunk/Branch Terms Long Tail Terms Keyword Tools Sktool Wordtracker Google Keyword Suggestion
16. Keyword Research, Development & Utilization Trunk/Branch Terms Long Tail Terms Keyword Tools Using Keywords Content Meta Data Filenames Linked text Need screen shot
28. Inbound Links Social Media Directories Associations Blogging Producing Great Content
29. Top 3 Takeaways Google Alerts Know that anything you do is better than nothing What else? Do we want to do this? Just thinking it might be a good summary…
Keyword research, development & utilizationTrunk/branch termsDon’t forget pluralsLocations (office/practice areas)Long tail termsKeyword toolsSktoolWordTrackerGoogle Keyword suggestion toolLook at your site through Google’s eyesUsing keywordsMeta tagsIn content (HTML)FilenamesAs linked textINT: spy on competitionADV: eye tracking softwareADV: industry benchmarkingADV: Google Adwords campaign (SEM)
Keyword research, development & utilizationTrunk/branch termsDon’t forget pluralsLocations (office/practice areas)Long tail termsKeyword toolsSktoolWordTrackerGoogle Keyword suggestion toolLook at your site through Google’s eyesUsing keywordsMeta tagsIn content (HTML)FilenamesAs linked textINT: spy on competitionADV: eye tracking softwareADV: industry benchmarkingADV: Google Adwords campaign (SEM)
Keyword research, development & utilizationTrunk/branch termsDon’t forget pluralsLocations (office/practice areas)Long tail termsKeyword toolsSktoolWordTrackerGoogle Keyword suggestion toolLook at your site through Google’s eyesUsing keywordsMeta tagsIn content (HTML)FilenamesAs linked textINT: spy on competitionADV: eye tracking softwareADV: industry benchmarkingADV: Google Adwords campaign (SEM)
Keyword research, development & utilizationTrunk/branch termsDon’t forget pluralsLocations (office/practice areas)Long tail termsKeyword toolsSktoolWordTrackerGoogle Keyword suggestion toolLook at your site through Google’s eyesUsing keywordsMeta tagsIn content (HTML)FilenamesAs linked textINT: spy on competitionADV: eye tracking softwareADV: industry benchmarkingADV: Google Adwords campaign (SEM)
Keyword research, development & utilizationTrunk/branch termsDon’t forget pluralsLocations (office/practice areas)Long tail termsKeyword toolsSktoolWordTrackerGoogle Keyword suggestion toolLook at your site through Google’s eyesUsing keywordsMeta tagsIn content (HTML)FilenamesAs linked textINT: spy on competitionADV: eye tracking softwareADV: industry benchmarkingADV: Google Adwords campaign (SEM)
AnalyticsWeb Analytics What to track w/ web statisticsVisits (not hits)Top search terms (not firm name)Bounce backsWebsite Popularity (Quantcast, Alexa)Get baselineCheck competition/clientsDemographicsGoogle YourselfAre you coming up first?What else is coming up?Which pages are most popular?If you’re not coming up first, what can you do to beef up the pages that are?CompetitionKeywords being usedStatisticsComparison w/ your siteAlerts/Notifications Google AlertsFirmAttorneysCompetitionIndustry
AnalyticsWeb Analytics What to track w/ web statisticsVisits (not hits)Top search terms (not firm name)Bounce backsWebsite Popularity (Quantcast, Alexa)Get baselineCheck competition/clientsDemographicsGoogle YourselfAre you coming up first?What else is coming up?Which pages are most popular?If you’re not coming up first, what can you do to beef up the pages that are?CompetitionKeywords being usedStatisticsComparison w/ your siteAlerts/Notifications Google AlertsFirmAttorneysCompetitionIndustry
AnalyticsWeb Analytics What to track w/ web statisticsVisits (not hits)Top search terms (not firm name)Bounce backsWebsite Popularity (Quantcast, Alexa)Get baselineCheck competition/clientsDemographicsGoogle YourselfAre you coming up first?What else is coming up?Which pages are most popular?If you’re not coming up first, what can you do to beef up the pages that are?CompetitionKeywords being usedStatisticsComparison w/ your siteAlerts/Notifications Google AlertsFirmAttorneysCompetitionIndustry
AnalyticsWeb Analytics What to track w/ web statisticsVisits (not hits)Top search terms (not firm name)Bounce backsWebsite Popularity (Quantcast, Alexa)Get baselineCheck competition/clientsDemographicsGoogle YourselfAre you coming up first?What else is coming up?Which pages are most popular?If you’re not coming up first, what can you do to beef up the pages that are?CompetitionKeywords being usedStatisticsComparison w/ your siteAlerts/Notifications Google AlertsFirmAttorneysCompetitionIndustry
AnalyticsWeb Analytics What to track w/ web statisticsVisits (not hits)Top search terms (not firm name)Bounce backsWebsite Popularity (Quantcast, Alexa)Get baselineCheck competition/clientsDemographicsGoogle YourselfAre you coming up first?What else is coming up?Which pages are most popular?If you’re not coming up first, what can you do to beef up the pages that are?CompetitionKeywords being usedStatisticsComparison w/ your siteAlerts/Notifications Google AlertsFirmAttorneysCompetitionIndustry
Social Media, FB, LI, Twitter, BlogsParticipation of personnelFirm Linked in pageDirectoriesAssociationsBloggingProducing great content
Social Media, FB, LI, Twitter, BlogsParticipation of personnelFirm Linked in pageDirectoriesAssociationsBloggingProducing great content
Social Media, FB, LI, Twitter, BlogsParticipation of personnelFirm Linked in pageDirectoriesAssociationsBloggingProducing great content
Social Media, FB, LI, Twitter, BlogsParticipation of personnelFirm Linked in pageDirectoriesAssociationsBloggingProducing great content
Social Media, FB, LI, Twitter, BlogsParticipation of personnelFirm Linked in pageDirectoriesAssociationsBloggingProducing great content
Social Media, FB, LI, Twitter, BlogsParticipation of personnelFirm Linked in pageDirectoriesAssociationsBloggingProducing great content
