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Nonprofit Guerilla Tactics

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Competition is FIERCE for nonprofits. Whether it is funding, leadership, staff, resources or constituencies, it’s not business as usual for growing or maintaining a sustainable organization.

In this highly interactive session you will get guerilla tactics that will
• Set your cause up for exponential success even in the face of tough economies
• Give your entire organization a innovative edge whiles others stay mired in a conventional approach
• Align your cause inside and out with sustainable revenues

Join us as we uncover two revolutionary approaches to apply right now at your organization that will radically alter your ability to achieve your mission.

Vive la Revolution!

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Nonprofit Guerilla Tactics

  1. 1. Building a Fabulous Fundraising Team Survive! Thrive!! Presented by Heidi Hancock, CFRE Nonprofit Guerilla Tactics
  2. 2. A Warm Welcome ✓ Today’s format ✓ Who am I? ✓ Who is Exemplar?
  3. 3. Before we begin... Credit! Full participation in Nonprofit Guerilla Tactics is applicable for 1 point in Category 1. B – Education of the CFRE International application for initial certification and/or recertification.
  4. 4. A Quick Poll What’s your demographic
  5. 5. What’s your organization’s Superpower? A Quick Poll
  6. 6. An Eternal Question Why are you here???
  7. 7. What to Expect ✓ Reconnaissance & Intelligence ✓ Secret Struggles ✓ 2x2 - Tactics ✓ Recruit your Army!
  8. 8. Competition? Competition?
  9. 9. Funding Leadership Staff & Talent Resources Constituencies EVERYTHING! Competition?
  10. 10. ✓ Other NPOs ✓ Foundations ✓ MBL ✓ B-Corp ✓ Private Equity Funds ✓ Venture Funds ✓ Startups ✓ For Profits ✓ Big Brands! Competition?
  11. 11. Holy Cow!!
  12. 12. Customers Follow the money... $ Benefit Company
  13. 13. Funders Follow the money... $ Direct Benefit Organization Beneficiaries Indirect Benefit
  14. 14. It’s All About Twos
  15. 15. One plus...
  16. 16. One equals One equals
  17. 17. No Middle Ground!
  18. 18. Just the Facts Remember the 80/20 rule? Surprise, it’s now 95/5!
  19. 19. The Secret for Success One or One? Both
  20. 20. The Second Two
  21. 21. It’s all about the experience Know, Like, Trust, Try, Buy, Fulfill, Tell
  22. 22. It’s all about the experience
  23. 23. You Control the Itinerary Point of Entry, Cultivation, Solicitation, Acknowledgement, Stewardship
  24. 24. Keep ‘em Moving
  25. 25. Integrated Experience model
  26. 26. Survive and Thrive! ✓ Use your Twos! ✓ Direct and Indirect Benefits ✓ Know your Camps ✓ Create the experience and move ‘em through!
  27. 27. It’s Free and Awesome! Our way of saying Thanks! The Masters Circle is a free live monthly action learning session online. Where you set the topics and engage with some of the most innovative fundraisers on the planet. REGISTER NOW results.mosaicnpd.com/masters/