1.
When SharePoint Needs a Spark –
Building an End User Adoption
Campaign - Part 2
Heather Newman, CMO, Content Panda

2.
Tweet this Talk @heddanewman @contentpanda @SPSNashville
#SPSNashville
@heddanewman
Heather Newman

3.
http://info.contentpanda.com/conten
t-panda-download-sharepoint-end-
user-adoption-success-plan-template
Content Panda for SharePoint
End User Adoption Success
Plan Template
Download this template to use for planning out
your adoption campaign.

4.
IMPROVEIT! BOOK - ESSAYS ON SHAREPOINT
ANALYTICS & ADOPTION
The paperback and Kindle
editions are available on Amazon.
The free eBook is available here:
http://www.improveit.how
PhotocreditBingImages

5.
Women in SharePoint
Launched a new podcast
#SpeakingwithWIT on the
Microsoft Cloud Show
@speakingwithwit
@WomeninSP
Facebook & Twitter
http://www.itunity.com/community/women-in-technology

6.
Knowledge of Fast Track Program
End User Adoption Checklist
Resources
No Adoption = No Value
Walk Away With

7.
Technology
Acceptance
Model
Perceived Usefulness
The degree to which a
person believes that using
a particular system would
enhance his or her
performance
Perceived Ease of Use
The degree to which a
person believes that using
a particular system would
be free from effort

8.
Focus on the “Why”
Not on the “What”

9.
Software is used
and consumed by humans

10.
Innovators
Early Adopters
Early Majority
Late Majority
Laggards

11.
Adoption Campaign Checklist
 Define Your Vision
 Choose Executive Sponsors
 Define Key Stakeholders
 Define Use Cases/Business Scenarios
 Gather Your Champions
 Release in Phases
 Adoption Communication Plan
 End User Training
 Look to Experts
 Make it Fun - Gamification
 Measure, Share, Iterate

12.
http://fasttrack.microsoft.com/office
End user adoption and governance has not changed in 15 years for
SharePoint or Office 365
People just don’t take the time to do it, because its not easy.
https://technet.microsoft.com/en-us/library/office-365-onboarding-benefit-process.aspx

13.
Bill of materials
Executive
announcements
Who is your target
audience
Develop Your
communication plan

14.
Release in
Phases
One division at a time
Don’t boil the ocean
One workload

15.
 End User Training
 Look to Experts

16.
End User Training
In-person
In-context

17.
Expert Opinions &
Guidance
There is great information out in the
world that exists through sites like IT
Unity.com and Microsoft MVP or
influencers websites. They have been
working on user adoption a long time
and their best practices are excellent.
Sue Hanley, Jennifer Mason, Robert
Bogue, Penelope Coventry

18.
 Make it Fun - Gamification
 Measure, Share, Iterate

19.
Make it fun (buck the
company culture)
Use an online scavenger hunt
as a fun way to encourage
usage
Provide recognition for
content contribution or
usage
Gamification

20.
Measure Share
Success and Iterate
Broaden Engagement
Create Surveys
Listen to Issues and Pivot on
Them

21.
Leverage
Leverage
Leverage
http://fasttrack.microsoft.com/office

22.
http://www.contentpanda.com/content-
panda-for-sharepoint-end-user-
adoption-guidance-white-paper
Content Panda for SharePoint
End User Adoption Guidance
This white paper introduces Content Panda for
SharePoint. Learn about our company and our
technology as well as how to accelerate user
adoption; simplify training and support; and
promote governance and policies.

23.
Heather Newman
CMO, Co-Founder, Maven, Speaker
Heather.newman@contentpanda.com
Panda Blog: https://www.contentpanda.com/blog/
Marketing Blog: www.creativemaven.com/blog
Twitter & Instagram: @heddanewman