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When SharePoint Needs a Spark –
Building an End User Adoption
Campaign - Part 2
Heather Newman, CMO, Content Panda
Tweet this Talk @heddanewman @contentpanda @SPSNashville
#SPSNashville
@heddanewman
Heather Newman
http://info.contentpanda.com/conten
t-panda-download-sharepoint-end-
user-adoption-success-plan-template
Content Panda for...
IMPROVEIT! BOOK - ESSAYS ON SHAREPOINT
ANALYTICS & ADOPTION
The paperback and Kindle
editions are available on Amazon.
The...
Women in SharePoint
Launched a new podcast
#SpeakingwithWIT on the
Microsoft Cloud Show
@speakingwithwit
@WomeninSP
Facebo...
Knowledge of Fast Track Program
End User Adoption Checklist
Resources
No Adoption = No Value
Walk Away With
Technology
Acceptance
Model
Perceived Usefulness
The degree to which a
person believes that using
a particular system woul...
Focus on the “Why”
Not on the “What”
Software is used
and consumed by humans
Innovators
Early Adopters
Early Majority
Late Majority
Laggards
Adoption Campaign Checklist
 Define Your Vision
 Choose Executive Sponsors
 Define Key Stakeholders
 Define Use Cases/...
http://fasttrack.microsoft.com/office
End user adoption and governance has not changed in 15 years for
SharePoint or Offic...
Bill of materials
Executive
announcements
Who is your target
audience
Develop Your
communication plan
Release in
Phases
One division at a time
Don’t boil the ocean
One workload
 End User Training
 Look to Experts
End User Training
In-person
In-context
Expert Opinions &
Guidance
There is great information out in the
world that exists through sites like IT
Unity.com and Mic...
 Make it Fun - Gamification
 Measure, Share, Iterate
Make it fun (buck the
company culture)
Use an online scavenger hunt
as a fun way to encourage
usage
Provide recognition fo...
Measure Share
Success and Iterate
Broaden Engagement
Create Surveys
Listen to Issues and Pivot on
Them
Leverage
Leverage
Leverage
http://fasttrack.microsoft.com/office
http://www.contentpanda.com/content-
panda-for-sharepoint-end-user-
adoption-guidance-white-paper
Content Panda for ShareP...
Heather Newman
CMO, Co-Founder, Maven, Speaker
Heather.newman@contentpanda.com
Panda Blog: https://www.contentpanda.com/bl...
SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part II
SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part II
SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part II
SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part II
SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part II
SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part II
SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part II
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SPTechCon San Francsico 2016 When SharePoint Needs a Spark - Building an End User Adoption Campaign Part II

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Part II of Heather Newman's presentation from SPTechCon on building an end user adoption campaign for SharePoint.

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SPTechCon San Francsico 2016 When SharePoint Needs a Spark - Building an End User Adoption Campaign Part II

  1. 1. When SharePoint Needs a Spark – Building an End User Adoption Campaign - Part 2 Heather Newman, CMO, Content Panda
  2. 2. Tweet this Talk @heddanewman @contentpanda @SPSNashville #SPSNashville @heddanewman Heather Newman
  3. 3. http://info.contentpanda.com/conten t-panda-download-sharepoint-end- user-adoption-success-plan-template Content Panda for SharePoint End User Adoption Success Plan Template Download this template to use for planning out your adoption campaign.
  4. 4. IMPROVEIT! BOOK - ESSAYS ON SHAREPOINT ANALYTICS & ADOPTION The paperback and Kindle editions are available on Amazon. The free eBook is available here: http://www.improveit.how PhotocreditBingImages
  5. 5. Women in SharePoint Launched a new podcast #SpeakingwithWIT on the Microsoft Cloud Show @speakingwithwit @WomeninSP Facebook & Twitter http://www.itunity.com/community/women-in-technology
  6. 6. Knowledge of Fast Track Program End User Adoption Checklist Resources No Adoption = No Value Walk Away With
  7. 7. Technology Acceptance Model Perceived Usefulness The degree to which a person believes that using a particular system would enhance his or her performance Perceived Ease of Use The degree to which a person believes that using a particular system would be free from effort
  8. 8. Focus on the “Why” Not on the “What”
  9. 9. Software is used and consumed by humans
  10. 10. Innovators Early Adopters Early Majority Late Majority Laggards
  11. 11. Adoption Campaign Checklist  Define Your Vision  Choose Executive Sponsors  Define Key Stakeholders  Define Use Cases/Business Scenarios  Gather Your Champions  Release in Phases  Adoption Communication Plan  End User Training  Look to Experts  Make it Fun - Gamification  Measure, Share, Iterate
  12. 12. http://fasttrack.microsoft.com/office End user adoption and governance has not changed in 15 years for SharePoint or Office 365 People just don’t take the time to do it, because its not easy. https://technet.microsoft.com/en-us/library/office-365-onboarding-benefit-process.aspx
  13. 13. Bill of materials Executive announcements Who is your target audience Develop Your communication plan
  14. 14. Release in Phases One division at a time Don’t boil the ocean One workload
  15. 15.  End User Training  Look to Experts
  16. 16. End User Training In-person In-context
  17. 17. Expert Opinions & Guidance There is great information out in the world that exists through sites like IT Unity.com and Microsoft MVP or influencers websites. They have been working on user adoption a long time and their best practices are excellent. Sue Hanley, Jennifer Mason, Robert Bogue, Penelope Coventry
  18. 18.  Make it Fun - Gamification  Measure, Share, Iterate
  19. 19. Make it fun (buck the company culture) Use an online scavenger hunt as a fun way to encourage usage Provide recognition for content contribution or usage Gamification
  20. 20. Measure Share Success and Iterate Broaden Engagement Create Surveys Listen to Issues and Pivot on Them
  21. 21. Leverage Leverage Leverage http://fasttrack.microsoft.com/office
  22. 22. http://www.contentpanda.com/content- panda-for-sharepoint-end-user- adoption-guidance-white-paper Content Panda for SharePoint End User Adoption Guidance This white paper introduces Content Panda for SharePoint. Learn about our company and our technology as well as how to accelerate user adoption; simplify training and support; and promote governance and policies.
  23. 23. Heather Newman CMO, Co-Founder, Maven, Speaker Heather.newman@contentpanda.com Panda Blog: https://www.contentpanda.com/blog/ Marketing Blog: www.creativemaven.com/blog Twitter & Instagram: @heddanewman

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