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When SharePoint Needs a Spark –
Building an End User Adoption
Campaign - Part 1
Heather Newman, CMO, Content Panda
Tweet this Talk @heddanewman @contentpanda @SPSNashville
#SPSNashville
@heddanewman
Heather Newman
http://info.contentpanda.com/conten
t-panda-download-sharepoint-end-
user-adoption-success-plan-template
Content Panda for...
IMPROVEIT! BOOK - ESSAYS ON SHAREPOINT
ANALYTICS & ADOPTION
The paperback and Kindle
editions are available on Amazon.
The...
Women in SharePoint
Launched a new podcast
#SpeakingwithWIT on the
Microsoft Cloud Show
@speakingwithwit
@WomeninSP
Facebo...
Knowledge of Fast Track Program
End User Adoption Checklist
Resources
No Adoption = No Value
Walk Away With
Technology
Acceptance
Model
Perceived Usefulness
The degree to which a
person believes that using
a particular system woul...
Focus on the “Why”
Not on the “What”
Software is used
and consumed by humans
Innovators
Early Adopters
Early Majority
Late Majority
Laggards
Adoption Campaign Checklist
 Define Your Vision
 Choose Executive Sponsors
 Define Key Stakeholders
 Define Use Cases/...
http://fasttrack.microsoft.com/office
End user adoption and governance has not changed in 15 years for
SharePoint or Offic...
 Define Your Vision
 Choose Executive Sponsors
 Define Use Cases
Outline Your Vision
It’s All About Value
Why SharePoint?
What is your vision?
Showcase success
User satisfaction
Employee
engagement
Adoption velocity
Serves as a role model
Articulate value proposition
Issue future company-wide
announcements and updates
Executive Support
“Use Case” Driven
Look to the Business
Sales and Marketing
R&D, Production and
Operations
Finance and Accounting
Informati...
 Gather Your Champions/Key Stake Holders
 Adoption Communication Plan
 Release in Phases
Champions Rock
Your Project
Top down and bottom up –
gotta have both
The most excited
The biggest critic
http://www.contentpanda.com/content-
panda-for-sharepoint-end-user-
adoption-guidance-white-paper
Content Panda for ShareP...
Heather Newman
CMO, Co-Founder, Maven, Speaker
Heather.newman@contentpanda.com
Panda Blog: https://www.contentpanda.com/bl...
SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I
SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I
SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I
SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I
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SPTechCon San Francsico 2016 When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

Part I of Heather Newman's presentation from SPTechCon on building an end user adoption campaign for SharePoint.

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SPTechCon San Francsico 2016 When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

  1. 1. When SharePoint Needs a Spark – Building an End User Adoption Campaign - Part 1 Heather Newman, CMO, Content Panda
  2. 2. Tweet this Talk @heddanewman @contentpanda @SPSNashville #SPSNashville @heddanewman Heather Newman
  3. 3. http://info.contentpanda.com/conten t-panda-download-sharepoint-end- user-adoption-success-plan-template Content Panda for SharePoint End User Adoption Success Plan Template Download this template to use for planning out your adoption campaign.
  4. 4. IMPROVEIT! BOOK - ESSAYS ON SHAREPOINT ANALYTICS & ADOPTION The paperback and Kindle editions are available on Amazon. The free eBook is available here: http://www.improveit.how PhotocreditBingImages
  5. 5. Women in SharePoint Launched a new podcast #SpeakingwithWIT on the Microsoft Cloud Show @speakingwithwit @WomeninSP Facebook & Twitter http://www.itunity.com/community/women-in-technology
  6. 6. Knowledge of Fast Track Program End User Adoption Checklist Resources No Adoption = No Value Walk Away With
  7. 7. Technology Acceptance Model Perceived Usefulness The degree to which a person believes that using a particular system would enhance his or her performance Perceived Ease of Use The degree to which a person believes that using a particular system would be free from effort
  8. 8. Focus on the “Why” Not on the “What”
  9. 9. Software is used and consumed by humans
  10. 10. Innovators Early Adopters Early Majority Late Majority Laggards
  11. 11. Adoption Campaign Checklist  Define Your Vision  Choose Executive Sponsors  Define Key Stakeholders  Define Use Cases/Business Scenarios  Gather Your Champions  Release in Phases  Adoption Communication Plan  End User Training  Look to Experts  Make it Fun - Gamification  Measure, Share, Iterate
  12. 12. http://fasttrack.microsoft.com/office End user adoption and governance has not changed in 15 years for SharePoint or Office 365 People just don’t take the time to do it, because its not easy. https://technet.microsoft.com/en-us/library/office-365-onboarding-benefit-process.aspx
  13. 13.  Define Your Vision  Choose Executive Sponsors  Define Use Cases
  14. 14. Outline Your Vision It’s All About Value Why SharePoint? What is your vision?
  15. 15. Showcase success User satisfaction Employee engagement Adoption velocity
  16. 16. Serves as a role model Articulate value proposition Issue future company-wide announcements and updates Executive Support
  17. 17. “Use Case” Driven Look to the Business Sales and Marketing R&D, Production and Operations Finance and Accounting Information Technology HR and Internal Communications Legal & Compliance
  18. 18.  Gather Your Champions/Key Stake Holders  Adoption Communication Plan  Release in Phases
  19. 19. Champions Rock Your Project Top down and bottom up – gotta have both The most excited The biggest critic
  20. 20. http://www.contentpanda.com/content- panda-for-sharepoint-end-user- adoption-guidance-white-paper Content Panda for SharePoint End User Adoption Guidance This white paper introduces Content Panda for SharePoint. Learn about our company and our technology as well as how to accelerate user adoption; simplify training and support; and promote governance and policies.
  21. 21. Heather Newman CMO, Co-Founder, Maven, Speaker Heather.newman@contentpanda.com Panda Blog: https://www.contentpanda.com/blog/ Marketing Blog: www.creativemaven.com/blog Twitter & Instagram: @heddanewman

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