Willamette Valley Vineyards' mission is to produce high quality Oregon wines while stewarding the land. Its strategic intent focuses on premium and ultra premium wines, Oregon and international growth, and strong distribution. External opportunities include growing Asian markets while threats include increased competition and potential regulations. Internally, the company has vineyard acreage, multiple wine labels, and a balanced organizational structure. Its strategy is to differentiate labels, build brands, pursue premium pricing, and leverage its Oregon location through multi-channel sales and partnerships. It aims to continue growing within Oregon and may eventually expand internationally.
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