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Play it Forward

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Games as a re-shaper of education and consumer behavior.

Using game dynamics to drive a more sustainable, livable world.

Veröffentlicht in: Business, Unterhaltung & Humor, Technologie
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Play it Forward

  1. 1. Push to Start
  2. 2. Play it Forward Games as a re-shaper of education and consumer behavior
  3. 3. To date, gamers have spent 5.93 million years collectively playing WoW World of Warcraft Wiki is the 2nd Biggest Wiki on the Net
  4. 4. FunWare The use of game mechanics outside of games
  5. 5. Game Mechanics A series of rules and functions that tap into our primal response patterns to drive a desired behavior.
  6. 6. GameMechanic Progression Dynamic
  7. 7. GameMechanic Progression Dynamic
  8. 8. RacetotheTop GameMechanic Progression Dynamic
  9. 9. Level XP* Grade Level Twelve 1860 A Level Eleven 1800 A- Level Ten 1740 B+ Level Nine 1660 B … … … Level Two 1200 D- Level One 0 F GameMechanic Progression Dynamic Source: Professor Lee Sheldon, Indian Univrsity
  10. 10. GameMechanic Progression Dynamic Game Mechanic’s Apprentice Level Completion Bonus! 100 Congratulations! You have shown great progression You have reached the status of a experience points Mechanic’s Apprentice Level 2
  11. 11. Game Mechanic’s Apprentice Appointment Dynamic GameMechanic
  12. 12. Appointment Dynamic GameMechanic Appointment Dynamic GameMechanic Game Mechanic’s Apprentice
  13. 13. Appointment DynamicAppointment Dynamic GameMechanic Game Mechanic’s Apprentice
  14. 14. Game Mechanic’s Apprentice GameMechanic Behavioral Momentum
  15. 15. Beyond Permission E n g a g i n g Game Mechanic’s Apprentice
  16. 16. Game Mechanic’s Apprentice
  17. 17. Game Mechanic’s Apprentice
  18. 18. $1.5 million for Haitian Inexchangefor earthquakevictims virtual rewards Game Mechanic’s Apprentice
  19. 19. Game Mechanics EPICWIN

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