Redefine Music, Ads and Local Media

1. Listening,
Being Listened

2. Founder of SVARA
Chairman & Chief Innovation of ZAMRUD
TECHNOLOGY
HEMAT DWI NURYANTO
Bachelor & Master Degree from University of Paul
Sabatier - Tolouse, France.
Hold 4 Software Copyrights. Hold 14 Awards (11
Awards in ICT). More than 150 opinion-writings
in various national media. Former Leader of
N2130 100% Aircraft Digitization Project (SIDINA)-
IAe. Vice Chairman of IABIE (Alumni Association of
BJ Habibie Scholarship Program).
Co-Founder of SVARA
President Director & CEO of ZAMRUD
TECHNOLOGY
DR. ISMAIL RAHIM
Bachelor & Master Degree from from
Shinshu University, Japan. Hold Ph. D from
University of Oklahoma, USA
Business Owner & Lead various Company,
from e-Commerce, ICT Company, Trading,
and Nano Technology.
CO-FOUNDER & FOUNDER OF SVARA
Co-Founder & COO of SVARA
FARID FADHIL HABIBI
Bachelor Degree from Information System &
Technology - ITB
1st Winner of Smart City Competition
(International) ; Winner of Research Grant on
“Blockchain in Music” from Indonesian Research
and Technology Ministry
Co-Founder & CTO of SVARA
MUHAMMADIRFAN
Bachelor Degree from Information System
& Technology - ITB
Lead SVARA Innovation & Technology
Development

4. Google Play Store :
Keyword : Svara Zamrud
Apple Store :
Keyword : Svara Zamrud
Web :
www.svara.fm atau
www.svara.id
DOWNLOAD

5. 5
Personalized Content
“DISCOVER”
Curated Trending
“HITS”
Multi Channel
Live Streaming
“RADIO”
Based on Machine Learning
Based on Big Data Analytics
Explore and play
newest and trending
music and audio
content that available
here.
Find and listen music and audio
content that recommended
“SOCIAL”
Play live streaming from many radio
stations and find out their profile,
program, DJ, and other info.
Favorite
“LIBRARY”
Store your favorite
playlist, audio &
music into personal
library
Social Audioand personalized for
you based on your
habits and interests.
- Create & Share
Playlist & Audio
Content to timeline
- Follow, Play, Like,
& Comment
- Get Update
- Become Hits Maker

6. AM/FM Radio Listener
(conventional)
• Global: 4 Billion (100K Radio)
• US: 240 Million (15K Radio)
• EU : 300 Million (15K-20K Radio)
• Indonesia: 75-100 Million (2K Radio)
Social Media User
(modern)
• Global: 2,8 Billion
• US: 226 Million
• EU : 275 Million
• Indonesia 106 Million
Source : Nielsen, eMarketer, Edison Research,
RAIN News, we are social, APJII, eBI
RADIO STILL #1 SOCIAL MEDIA
With Only
20 Social Media
Platform

8. GROWTH OF RADIO ONLINE & MUSIC STREAMING
GLOBAL MUSIC
STREAMING GROWTH
INTERNET RADIO USER
GROWTH (US)
Source : PwC
NB : Music Streaming Business is Growing
More than 40% per Year for Last 5 Year (Source : IFPI)

10. MUSIC SERVICE
WITH NO ADS
Disrupted Market
PhysicalMusic Store
Download Music Store
INTERNET RADIO /
AUDIO STREAMINGAUDIO SERVICE
WITH ADS
Disrupted Market
$30-50B $15-25B
1
2
AM/FM
MarketSize of Audio Ads MarketSize of Music

11. DISRUPTION & MARKET SHIFT
Physical Music Store
Download Store
AM/FM
RADIO
STATION
Community/Lifestyle
Centric Business
Genre/Figure
Centric Business
Music
Streaming
Live
Streaming
Podcast
Declining Business Declining Business
Mass, Broad, & Fast Growing Business
Growth More
than 40% per Year
for Last 5 Year
EXPANSION
Market Shift Market Shift
Market :
4B Listeners
$30B-$50B Business
Industry :
100K Radio Station
Crew & Announcer
Local Potency
Market :
4B Listeners
$15B-$25B Business
Industry :
Label
Musician& Artist
Music Publisher
INTERNET RADIO

12. RADIO DIGITAL TRANSFORMATION
Back-End (RISE)
Radio Station
Commercial & Public Radio,
Citizen& School Radio,Audioland ,
Music & Sport Live Show,Personal Broadcast
BUSINESS
INNOVATION
MONETIZING ONLINE
Front-End (SVARA)
Music
Streaming
Online Audio
Ads
Etc
AM/FM
MODERNIZING ON-AIR
TECHNOLOGY
INNOVATION

13. SVARA IS THE SMARTEST SOLUTION
Music Store
DownloadAM/FM
RADIO
STATION
FANS CENTRIC BUSINESS
INTERNET RADIO
Industry
Transformation Industry
Re-Alignment
Music
Streaming
Live
Streaming
Podcast
SMART
EXPANSION
Better,
Faster,
Cheaper
Online,
Onair,
Offair
Market :
4B Listeners
$30B-$50B Business
Industry :
100K Radio Station
Crew & Announcer
Local Potency
Market :
4B Listeners
$15B-$25B Business
Industry :
Label
Musician& Artist
Music Publisher
Community/Lifestyle
Centric Business
Genre/Figure
Centric Business

14. The ONLY AUDIO PLATFORM
that combine : RCS (Radio
Automation), tunein
(Livestreaming & Podcast Radios),
Spotify (Music Streaming),
SoundCloud (User Generated
Content), the Power of Social
Media, and Big-Data & Machine
Learning, … etc
Front-End
Radio Technology
Back-End
Radio Technology
Google Play Store
Keyword : svara radio
Apple Store
Keyword : svara radio
Advanced Research:
Ads Automation, Voice Computing,
Blockchain, and Smart Device

15. RADIO AUTOMATION SOFTWARE & SVARA PLATFORM
PHYLOSOPHY & BACKGROUND
 Innovation Focus :
Technology
 Improvement :
Broadcasting
Business Processs
 Role : Cutting Cost
 Innovation Focus :
Business Model &
Technology
 Improvement : Radio
Ecosystem (Radio,
Listener, Music,
Advertiser, etc)
 Role : Increase Revenue &
Sustainability
Market Leader of
Radio Automation Software

16. 16
Personalized Content
“DISCOVER”
Curated Trending
“HITS”
Multi Channel
Live Streaming
“RADIO”
Based on Machine Learning
Based on Big Data Analytics
Explore and play
newest and trending
music and audio
content that available
here.
Find and listen music and audio
content that recommended
“SOCIAL”
Play live streaming from many radio
stations and find out their profile,
program, DJ, and other info.
Favorite
“LIBRARY”
Store your favorite
playlist, audio &
music into personal
library
Social Audioand personalized for
you based on your
habits and interests.
- Create & Share
Playlist & Audio
Content to timeline
- Follow, Play, Like,
& Comment
- Get Update
- Become Hits Maker

18. Paid Listener
(Member)
LOW COST, HIGH IMPACT
1
Advertiser
Revenue Sharing
Paid or Barter
(Prime Time On-Air
Ads Spot per Month)
AM/FM
RADIO
STATION
Revenue Sharing
B2B (SaaS)
FREMIUM

19. PARTNERSHIP & MEMBERSHIP BUSINESS MODEL

20. Big & Network Radio :
IDR 250 M – 5 B
Small & Medium Local Radio :
IDR 25 M – 500 M
Number of Listeners :
25.000-500.000 orang
Number of Listeners :
> 1.000.000 orang
New Revenue Stream (Online) :
MONTHLY MONTHLY

21. (New Business Model for Online Radio Service)
RADIO PARTNERSHIP MONETIZE AIRTIME
MONETIZING ONLINE OPPORTUNITIES

22. LEGEND
5th Year
1000 30M
30k/Radio
IDR 5T
15M
15K/Radio
SCALE UP STRATEGY
1. Provide Legal & AFFORDABLE Music
2. SVARA Radio Network Expansion &
MONETIZE Airtime
3. Radio & Public Figure Become
INFLUENCER
4. Sponsored
EVENT/LOYALTY/GAMIFICATION
5. School & Community ENGAGEMENT
6. Education, Education, Education
Revenue/Sales :
Series A Round
3th Year
300 5M
15K/Radio
IDR 200B
1M
3K/Radio
Revenue/Sales :
Series B Round
Series C Round
1st Year
120 500K
4.2K/Radio
IDR 10B
50K
420/Radio
Revenue/Sales :
2nd Year
IDR 50B
4th Year
IDR 1TRadio partner
Member (Paid)
Subscribe (Free)
LEGEND

23. 5th Year = 45M User
Music,Podcast,Radio
Streaming,Hits, Ads,
Text,Photo, dll.
Volume
Velocity
Variety
Cost
300 TB Per bulan
Batch : 10 TB Per Hari
Realtime : 1500 TB Per Hari
IDR 100 B – 200 B
Current Technology :
- Cloud,
- Big-data,
- Machine Learning
- Svara Global Computing Platform
Advance R&D :
- Audio AdS Automation,
- Smart Device,
- Voice Computing & Deep Learning,
- Blockchain.
1st Year = 500K User
3 TB Per bulan
Music,Podcast,Radio
Streaming,Hits, Ads,
Text,Photo,dll.
IDR 10 B
Volume
Velocity
Variety
Cost
Batch : 100 GB Per Hari
Realtime : 8 TB Per Hari
3th Year = 6M User
Music,Podcast,Radio
Streaming,Hits, Ads,
Text,Photo, dll.
Volume
Velocity
Cost
IDR 20 B – 30 B
40 TB Per bulan
Batch : 1 TB Per Hari
Realtime 100 TB Per Hari
Variety

25. IMPACT to INDONESIA & GLOBAL
RADIO
INDUSTRY :
PeningkatanBisnis Tahunan
s.d Rp 2 T (Indonesia)
Up to $800 M (Globally)
AUDIO ONLINE
ADVERTISING :
PeningkatanBisnis Tahunan
s.d Rp 3 T (Indonesia)
Up to $1,2 B (Globally)
MUSIC
INDUSTRY :
PeningkatanBisnis Tahunan
s.d Rp 2 T (Indonesia)
Up to $800 M (Globally) GOVERNMENT:
Re-InventingLocal Media (Radio),
Promote Local Potency (Tourism, Art &
Culture, UKM, …), Reduce Music Piracy,
… Resolve INFORMATION
DEVIDE (
, support MORALS
REVOLUTION…
E-COMMERCE& LOGISTIC
for KUKM :
Peningkatan Bisnis
Lokal via e-Commerce
& e-Shipping
FINTECH BUSINESS :
Peningkatan Financial
Service (Pembayaran &
Pembelian) use
e-Money/e-Wallet
(5-8 Year Transformation)
Ads Industry
 40% Indonesia Market
 10%-20% US Market
 5%-10% Global Market

26. 26
StationF

27. 27
2000 20402030
~ $25B
RADEX (10%)
RADIO
REVENUE
MUSIC
REVENUE
~ $50B
2025
Analog Era Internet Era
2010 2015 2020
~ $15B
The Rise of
Music
Streaming
There are 4 B Radio &
Music Listener
The Best Way to Predict the Future is to Create it
(Abraham Lincoln)
RADEX (5%)
~ $30B
Reference : IFPI,
eMarketer, &
Economist

28. SVARA is a Start-Upinitiated and built by ZamrudTechnology and Supervised by Business & Industry Incubator from LPIK-ITB,
supported by Indonesian Private Radio Association (PRSSNI), Sound Recording Industry Association of Indonesia (ASIRI), Indonesian
Creative Industry Agency (BEKRAF), Solusi247, Technology & Business Researchers from Bandung Institute of Technology (ITB), and
lead by a number of young and dynamics engineers from ITB
SVARA INITIATIVE
BECOME NATIONAL PROGRAM

29. 2929
VISI
Menjadi Pemimpin Riset & Inovasi “Software untuk Perbaikan Daya Saing
Indonesia secara Sistemik” dengan memanfaatkan kemajuan Sains, Teknologi, &
Seni secara Holistik dan menerapkannya di Perusahaan, Pemerintahan, maupun
Lembaga/ Instansi lainnya melalui Kemitraan Strategis
Our Client
Jumlah Jaringan SVARA Radio :
Lebih dari
85 radio di seluruh Indonesia
(022) 2534305/6

30. Ir. AGUNG YUWONO, MT
Operation Director
Hold Bachelor Degree from UGM & Master
Degree from ITB on Realtime Softwae
Engineering.
Co-Founder Zamrud Technology
Lead more than 40 ICT Project at Zamrud
Technology. Lead the team that win more than
11 ICT Award and co-holder of 4 Software
Copyright.
M “NOEY” NOERWANA
Marketing Director
Bachelor Degree from Padjajaran University
Music Experiences :
8 Album, 33 Music Producer,
10 Award, 6 Platinum Award
DR. ISMAIL RAHIM
President Director & CEO
Bachelor & Master Degree from from
Shinshu University, Japan. Hold Ph. D from
University of Oklahoma, USA
Business Owner & Lead various Company,
from e-Commerce, ICT Company, Trading,
and Nano Technology.
ZAMRUD TECHNOLOGY EXECUTIVE TEAM
ZHURIANSYAHRAHMAN, ST.,MT
Commissioner & CTO
Hold Bachelor Degree Master Degree from
Informatic Engineering ITB.
Co-Founder Zamrud Technology
Lead more than 40 Software Development Activity
at Zamrud Technology. Lead Software
Development that win more than 11 ICT Award and
co-holder of 4 Software Copyright.

31. 31
ADVISOR OF SVARA
BIMO SASONGKO
Chairman IABIE & CEO Euro Management
S1 North Carolina StaTe Univ
S2 Arizona State Univ
MBA, Fachhochschule Pforzheim , Germany
Dr. LEO ALDIANTO
Lecturer & Researcher, SBM-ITB
S1 & S2 TU Delf, Belanda
MBA, TSM Business School
S3 School of Business & Management ITB
Dr. Arry Ahmad Arman
Lecturer & Researcher, STEI-ITB
S1 & S2 in Electrical Engineering - ITB
S3 ITB & Polytechnic de Mons Belgium
Dr. techn. Ary Setijadi Prihatmanto
Chairperson Center for ICT Research ITB
Lecturer & Researcher, STEI-ITB
S1 in Electrical Engineering ITB
S2 & S3 Johannes Keppler Univ, Austria
Dr. tech. Wikan D. Sunindyo
Lecturer & Researcher, STEI-ITB
S1 Informatika – ITB
S2 Dressden Univ. of Technology, Germany
S3 Viena University of Technology, Austria

32. 32