4. 1. WoM… Social Social All the Way
2. Marketing to the BoP
3. The Forgotten “P”
4. The Pyramids Shift - Demographics
5. Getting Grey
6. It is all about the Life Style
7. Going Green
6. User Generated Content (UGC) took on momentum in 2011 – and will continue moving forward
Content that comes direct from the potential or existing customer is likely to grow in Perceived Value (PV)
Key Test:
How successfully will companies be in
inspiring and facilitating user-generated
content?
10. 80 % of the global population
live on less than $10 a day.
11. Marketers focus on the top 20% of richest customers and ignore the rest.
Over 5 Billion people yet to be
reached!
12. Continent Urban
Popu. %
OUR SLUM WORLD!!
Slum
Popu. %
Latin America 76 32
North Africa 52 28
Sub-Sahara
35 72
Africa
West Asia 66 26
South Asia 30 59
East Asia 39 36
13.
14.
15.
16. 1. Well informed
2. Anxious to urbanize
3. Seeing is believing
4. Role of opinion
leaders
5. Color, music,
demos.
RURAL
CONSUMERS
22. 37% of the U.S. adult population are
Seniors … rising to 45% by 2015.
28% of all seniors are Internet enabled.
They spend more time online than teenagers.
$7 billion spent online
70% of all disposable income controlled by
Seniors … $1.6 trillion in spending power
$19 trillion cumulative household
value owned by Seniors
40% of all new cars and over
80% of the luxury new cars.
25% of all toys.
80% of leisure travel.
74% of all prescriptions
• The seniors market is a goldmine.
• Marketing to seniors produces the
best return per marketing dollar.
23. In comparison to younger people, people
in the mature market do this:
save/invest more;
spend more on luxury products and services;
shop during morning hours;
prefer “one-stop” shopping;
consider shopping to be a social event;
are very convenience-oriented;
patronize reputable/traditional outlets;
seek personal attention and special services
such as valet parking and gift wrapping;
choose based on quality and brand name;
are less price conscious and deal prone;
use credit as often;
are as likely to show non-significant responses
to sweepstakes and telemarketing; and
complain less when they are not satisfied with
something they have bought.
25. Faith Popcorn – Life Style Trends
Cocooning Impulse to get inside when the outside gets scary
Down-aging Tendency to feel younger than one’s age
Egonomics Treated differently from others
Fantasy Adventure Meets people needs to offset their daily routine
99 Lives Juggle many roles and responsibilities
S.O.S. Make society more socially responsible for the 3Es: Environment, Education, Ethics
Small Indulgences Stressed out consumers need occasional emotional fixes
Staying Alive People’s drive to live longer and better lives.
26.
27.
28. Going Green
“Green business is not a new idea.
It is an enduring concept that has
been evolving for years, a natural
offshoot of an expanding
environmental consciousness”
29. Phillips Ecovision program
39% of Sales come
from Green Products
4000 new Green
Products introduced
€479 Million
invested in Green
Products R&D
50% of Sales in 2011
from Green Products
€2 Billion
invested in Green
Innovations R&D
2011
2015 500 Million
Lives touched by Philips
in Green Innovations
