1. INSERT IMAGE
Heather Corker, Head of Future Foundation America
Nick Worth, CMO of Selligent
THE WARMING WEB:
ABSORBING THE NEXT TREND
LANGUAGE AND WIRING IT INTO
BRAND COMMUNICATIONS

2. 2
One Way Street
2

3. 33
Brands Feel

4. 4
Feeling
emojinal
4
I’ve seen how people want
to express more emotions,
when they are commenting
on social media such as
Facebook–‘I wish
I could give this a
REALLY BIG LIKE!’

5. 5Source: nVision Research | Base: 1000 online respondents aged 16+, USA, 2015 September 5
Emotion Matters
Emotional brand fans
28%
49%
Follow a
brand on
social
66%
MILLENNIALS
Follow a brand on
social

6. 6
Thomas
Cook
Thomas
Cook has
your perfect
holiday…

7. 7
Personalized = Good.
Personal = Better?
7

8. 8
CONTROL
SURPRISE

9. 9
Surface Level Control
“I try to appear in control
of my life at all times.”
Source: nVision Research | Base: 4886 online respondents aged 16+, USA, 2015 February
Technology is providing
you with tools to be
more in control of your
life. It’s your choice to
ignore those resources,
or capitalize on them.
Trendspotter, US 65%
TOTAL

10. 10Source: nVision Research │ Base: Brand followers among 5000 online respondents aged 16-64. USA, 2015 February 10
Brand followers
want surprise
linked to lifestyle
58%
Surprise vs. Spam

11. 11
“When shopping for groceries, I would
prefer loyalty discount offers, related
more directly to my own tastes.”
The more sophisticated they
are, the better the relevancy
of their offers are. It’s kind of
‘big brother,’ but at least we
get good deals from it.
Trendspotter, Ireland
73%of loyalty
card users
Source: nVision Research │ Base: 1185 online respondents aged 16+, GB, 2015 January

12. 12
Brille24:
Germany’s
Leading Online
Optician
37,440,000,000
Permutations

13. 13
BECOMING
HUMAN

14. 14
Interest in Real
Time Advice
Online
Source: nVision Research | Base: 4728 online respondents aged 16+, USA, 2015 February
TOTAL
25%
MILLENNIALS
40%

15. 1515
The Sponsored Self
Recommend via
social networks
28%
Of brand followers
53%
+1
Source: nVision Research │ Base: Social networkers among 5000 online respondents aged 16+, USA, 2015 February
Source: nVision Research │ Base: Brand followers among 5000 online respondents aged 16+, USA, 2015 February

16. 16
49%Brand followers
want brands to
follow them back
Source: nVision Research │ Base: 5000 online respondents aged 16+, GB, 2015 February
Source: nVision Research | Base: 1500 online respondents aged 16+, GB, 2015 April
Follow My Lead
16
7 in 10
Brand followers
expect instant
response
65%
Core followers
expect the
reciprocal
47%
Follow
brands

17. 17
Audi

18. 18
New Brand Rules
18

19. 19
E-commerce2
Reward consumer
engagement
FEED
Customer service
ever more personal
FEEL
Make a personal effort,
Not a personal gesture
FOLLOW

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