Are you embarking on a transformational journey to design and develop a next generation digital publishing platform ? Learn HCL’s cost effective CMS solution

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HCL’s CMS solution for a global
player in the entertainment industry
LOWER OPERATIONAL COSTS AND INCREASE ROI

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Key Customer Pain Points…
Need for a robust Content Management Platform
Inability of the homegrown application to create and publish web content to cater to growing
marketing needs of the media industry
High IT turnaround time and repeated customizations had made the application non-scalable and
inflexible
Business was highly dependent on IT for any minor change on the web sites resulting in a long
turnaround time
The customer feedback on the website experience was not good and they were not able to
sustain/grow the site traffic and conversions
With the expansion in business, enabling and including the new markets was not possible on the
home grown system

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Business Benefits
Increase the efficiency of production and archiving
operations with the help of an efficient workflow
management process and by integrating it with legacy
production and editorial systems
Consolidate, integrate and manage digital
content from different sources with the help of an
interactive digital library
Accelerate monetization by repurposing the content
for new products and by selling and syndicating it
online
Increase Return-On-Investments (ROI) by lowering
operational costs and improving the efficiency of the
production processes
Enter HCL…
Features of the HCL Solution
HCL did a product selection exercise to identify the most
suitable Content Management Platform (CMS) that meets
the customer’s stated and future needs. The identification
process was followed by a detailed system design,
recommendation and end-to-end implementation
HCL also recommended a standard model-view-
controller paradigm where data is separate from the
presentation layer/ presentation templates (TPL) and
generally maintained in Data Capture Record (DCR)
XML format or with external systems or databases

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In this Case Study you will find..
The customer, a global player in the entertainment industry, creates and programs branded entertainment on
television and other platforms for consumers around the world.
To embark on a transformational journey to design and develop a next generation digital publishing platform HCL
implementation enables the customer on
How to improve editorial and publishing efficiencies ?
How to enhance the viewing experience of the audience ?
How to deliver timely and targeted recommendations to the audience and the editors ?
How to accelerate the new monetization model by including new market and demographics ?
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