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Customer Acquisition and Retention
How HCL Helped a Financial Services Company to Optimize its Mailer Campaigns
Understanding the Problem Areas
• Low ROI on Mail Campaigns
• Customers Bombarded with Large Number of Mails
• Erratic Mail Schedules
• Non-Segmented Customers Leading to Wrong Targeting
The Proposition by HCL
• Profiling & Segmentation of Active & Non-Active Members
• Built Predictive Models for Acquisitions
• Identified Key Differentiators of Segments
• Insights to Member Segments & their Key Differentiators
• Created Target List of Non-Active Members for E-Mail Campaign
• Identified Potential Members List for Cross-Sell Opportunities
Benefits Delivered by HCL
• Acquisition Rates Enhanced by 20-40%
• New Acquisitions Increased by 6%
• Significant Product Signups in Co-Promoted Products
Questions
Why promotional emails from financial service providers are often ignored?
How financial service providers enhance ROI of their email campaigns?
Is it possible to acquire new customers for financial firms through targeted email campaigns?
How customer segmentation helps in customer acquisition and retention?
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Improving customer acquisition rate for a fortune 200 multi carrier
Improving customer acquisition rate for a fortune 200 multi carrier

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Improving customer acquisition rate for a fortune 200 multi carrier

  • 1. Customer Acquisition and Retention How HCL Helped a Financial Services Company to Optimize its Mailer Campaigns
  • 2. Understanding the Problem Areas • Low ROI on Mail Campaigns • Customers Bombarded with Large Number of Mails • Erratic Mail Schedules • Non-Segmented Customers Leading to Wrong Targeting
  • 3. The Proposition by HCL • Profiling & Segmentation of Active & Non-Active Members • Built Predictive Models for Acquisitions • Identified Key Differentiators of Segments • Insights to Member Segments & their Key Differentiators • Created Target List of Non-Active Members for E-Mail Campaign • Identified Potential Members List for Cross-Sell Opportunities
  • 4. Benefits Delivered by HCL • Acquisition Rates Enhanced by 20-40% • New Acquisitions Increased by 6% • Significant Product Signups in Co-Promoted Products
  • 5. Questions Why promotional emails from financial service providers are often ignored? How financial service providers enhance ROI of their email campaigns? Is it possible to acquire new customers for financial firms through targeted email campaigns? How customer segmentation helps in customer acquisition and retention? Click here to download the Document