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Social media manager

  1. How To Become A Social Media Manager Prepared and presented by Hiba Bou Ajram
  2. Course Outline  Session 1: Introduction On How To Become A Social Media Manager  Session 2: General Concepts and Terms  Session 3: Twitter Techniques and Tactics  Session 4: LinkedIn  Session 5: Facebook for Business  Session 6: Blogging  Session 7: Understanding HTML and RSS  Session 8: Search Engine Optimization  Session 9: Case Studies  Session 10: Social Media Ethical Issues  Session 11: Prove Your Knowledge
  3. Session 1: Introduction On How To Become a Social Media Manager Session 1 Objectives Realize the importance of the role of a Social Media Manager Understand the Goals of a Social Media Manager Understand the skills needed to Become A Social Media Manager Get to know the tools used by a Social Media Manager Conclude that not everyone can be a Social Media Manager
  4. What Is A Social Media Manager • A Social Media Manager is a person who helps others in promoting themselves, their business, or their products using the social media network.
  5. Why Do We Need More Social Media Managers? • According to Inc. Magazine 91% of all business in USA attempted to use social media to promote themselves. • Experts are estimating that the demand for social media managers will be 1000 to 1 • This means that the current supply cant meet the Demand
  6. Why is this Huge Demand • Over 50% of the world’s population is under 30 • The Yellow Page is dead • Few people read newspapers • Radios have been replaced by satellite radios • Facebook tops Google for weekly traffic • What happens in Vegas stays in Facebook, Twitter, Youtube … • Kindergartens are learning on iPads • 95% of companies using social media for recruiting use LinkedIn • 34% of bloggers post opinions and reviews about brands and products
  7. Why is this Huge Demand • Even Babies are being named Facebook, Google, Hashtag, Like, and even @ !!!
  8. How Much Do You Get Paid • According to PayScale, in USA, Social Media Managers are getting paid between 24,891$ and 70,012$ annually and 41,320$ in Qatar
  9. Social Media Manager Goals • Brand someone, a business, or a product • Build a large fan base of potential clients • Build a quality email list • Drive large amount of traffic to your website
  10. So, You Want To Be A Social Media Manager? To Qualify you must: • Understand The Business Goals • Develop Knowledge About The Social Network • Develop An Online Strategy • Engage With Customers • Analyze Data • Know The Tools That Make You Efficient • Have Knowledge About Search Engine Optimization • Have The Ability To Write And Think At The Same Time • Have The Desire And Ability To Keep Up • Have The Passion To Succeed
  11. Understand The Business Goals • Creating goals and metrics will help ensure that the time and resources your organization invests in social marketing are well spent. • Goals for your social campaigns must be SMART. • Goals will need to be revised periodically based on the results of your campaigns.
  12. Develop Knowledge About The Social Network • Understand how that network works. • Be certain your audience can be found on this network • Understand the demographics of your audience.
  13. Develop An Online Strategy • Who are you targeting with your social marketing? • How can you deploy social marketing tactics for measurable success? • What goals or objectives do you want to accomplish?
  14. Develop An Online Strategy
  15. Engage with customers • Respond to comments and inquiries on social sites or delegate them to other members of the team such as HR, sales, customer service, etc. • Begin conversations by sharing their content, asking them questions, requesting feedback and of course, delivering useful content.
  16. Analyze Data • As you begin to execute your strategy via various online tactics, you must set key metrics to evaluate the effectiveness of the campaigns. • The data collected will help determine how to revise and improve its effectiveness. • For Example, a social media manager will review a business’ Google Analytics and a Facebook Analytic on a regular basis. This data allows a social media manager to know if the current content is effective. Depending on these results, he may need to rewrite content, add new pages and photos, or completely change the way the existing website and Facebook page currently look.
  17. Knowledge About Search Engine Optimization HTML • You have to immerse yourself into an html writing process. • Understand what search engines are looking for when crawling your website for keywords. Keyword Analysis • Without a keyword strategy, your SEO efforts will go nowhere. • Look for all the related terms used to find a product, service, information, etc.
  18. Knowledge About Search Engine Optimization On-Page SEO • On-page SEO refers to elements of your own website that need to be optimized • Some of the important elements include: page titles, body, text, title tags, meta descriptions, alt tags on images, and more. Off-Page SEO • Off-page SEO refers to inbound links to your site with anchor text. <a href="" target="_blank">social media</a>. • Inbound links are very important for your SEO efforts, as they give search engines votes of confidence that your site is providing quality content.
  19. Know The Tools That Make You Efficient • There are a number of tools available to the social media manager. • Understanding the way these tools work is essential to your success.
  20. TweetDeck • Free Software • Allows you to connect across Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz. • You can update all or just a few with the same status at one time. • The design is clean, user friendly and even makes some networks more fun. • TweetDeck is best at managing Twitter accounts. It makes the experience more customizable by organizing feeds, mentions, messages and searches across columns. • TweetDeck is probably best when dealing with four or five accounts at a time (whether that be all Twitter accounts or a mix of the other networks it supports).
  21. TweetDeck
  22. CoTweet • Is an excellent tool for small businesses or divisions of larger businesses that spread social media duties among team members • Allows updates and follow-up messages to be assigned to specific social media managers. • It has an OnDuty status, which notes who is responsible for social streams at a certain time. • The person on duty can receive e-mails when something needs to be acted on, freeing him or her up to go to meetings or take calls while remaining aware of social media activity. • It supports Twitter and Facebook and recently launched an iPhone app. • The Standard edition is free and allows up to six Twitter accounts. The Enterprise version costs $1,500 a month but you can request a free demo.
  23. CoTweet
  24. HootSuite • Supports small to medium-sized businesses that have one or two dedicated social media managers. • Its free version allows you to add five networks and supports Facebook, Twitter, LinkedIn, Foursquare, MySpace, PingFm and WordPress. • Best for actively-managed accounts because its design focuses on streams, which are housed in customizable tabs. • Provides a follower’s bio along with links to his or her social media profiles. • Create lists of followers you want to keep a closer eye on and increase engagement with. • Paid subscriptions offer Google Analytics integration and unlimited insights. • Pricing starts at $5.99 a month and maxes out at $1,998.99 a month.
  25. HootSuite
  26. Spredfast • Built for agencies managing social media for several companies • Its biggest advantage over other SMM tools is analytics. • Measurement is determined by the amount of content distributed, how many people were reached and whether the intended audience was engaged. • Spredfast integrates analytics from clicks by tracking links as well as data from each social network. • Analyzed information is formatted in presentation-ready graphs, which is ideal for agencies bringing clients up to speed on outreach progress. • Most useful is Spredfast's benchmarking feature. Managers can compare social campaigns to other strategies in the industry or to the same type of campaign as it was run in another industry. • These first class analytics come with a hefty price tag; Plans range from $12,000 to $1 million a year.
  27. Spredfast
  28. Engage121 • Suitable for franchise companies looking to maintain consistent messaging while giving local branches a hand in social media strategy. • The tool is incredibly customizable and can support just about any site with a social presence. • Corporate managers can create a company-wide promotion message and use mail merge to broadcast it with a local store’s name and address. Permissions may be set to allow a branch to approve a message from corporate before it is distributed to area followers, maintaining a local voice and brand consistency at the same time. • It also gives managers total control over what types of messages they see. Just underneath each message is an engagement button. When clicked, a very user-friendly interface pops up where managers can easily respond to followers’ messages or start conversations with social media influencers. • Pricing also varies with business needs. It ranges from $25 to thousands per month.
  29. Engage121
  30. The Ability To Write And Think At The Same Time • Think before you tweet • Know when to post promotional content and when to share content customers want to engage with. • Know what the competitors are posting and what you need to do to differentiate yourself from your competitors. • Know how to write. Use proper English grammar and punctuation. Choose your words carefully.
  31. Creative Design • First impressions count, and they are part of the branding experience. • It is important that a social media manager has an eye for creative design.
  32. The Desire And Ability To Keep Up • Every day there is something new in the world of social. Something different is trending. • Sites are re-designed and features come and go almost daily. • The best social media managers can keep up.
  33. The Passion To Succeed • Have passion for the work you are doing. • Have passion for the brand you represent. • Have passion for engaging with customers (even when they are complaining about something). • Have passion to succeed in every post you make.
  34. The Role of a Social Media Manager • He/She is the front line of customer service • He/She can pick up communications from existing or potential customers in real time and feed them to the appropriate person. • He/She must keep an eye out for any potentially damaging or incorrect information that is being posted by others. • He/She must be able to spot opportunities as they arise, plant seeds and connect with the right people. • He/She can deliver content, build links, network and translate digital information from the online community.
  35. Conclusion • Whoever says that a Social Media Manager just plays around is wrong! • There is a lot more complexity to building, maintaining and growing a successful online presence than just “Facebooking” or using the “Twitter” a few times a week. • Social Media Managers are the key contributors in improving customer satisfaction, relationships, and engagements. They are now a primary source of revenue for a business.
  36. Assignment Dig out the most used Social Media Manager Tools and get to know them better.
  37. Resources      Go To Course Outline

Hinweis der Redaktion

  1. Hands-On Demo: Launch a blog and embed images, videos, PowerPoints and newsfeedsHands-On Demo: Record and post audio to a blog from a smart phoneHands-On Demo: Live stream video to a blog from a smart phoneTerms and ConceptsHashtag, SEO, B2B, B2C, Web 2.0, Microblogging, widget …RSS = rich site summary
  2. 1 in 5 couples meet online1 in 5 divourses are blamed onlineIf Facebook is a country it would be the 3rd largest (over 1 billion users)Twitter-&gt;500 millionYoutube: 1 billion users, 4 billion views per dayEvery min 24 hours of youtube is uploaded
  3. SMART (Specific, Measurable, Attainable, Realistic and Time-sensitive)
  4. What is your audience’s gender and age? Where do they live? When are they online?
  5. Google&apos;s proprietary ranking system is called &quot;Page Rank&quot;, which ranges from 0-10. It is known that inbound links heavily influence your Page Rank score.
  6. For example, a tool that allows you to schedule a tweet or a status update may be what you need in order to get some sleep. These tools will also enable you to collect the data you need to effectively do your job.
  7. For example, it integrates Google Maps into your Foursquare feed, visualizing your friends’ checkins. You can also view photos and videos from within the tool.