Presentation given at IMH 9th Communication Conference, 27th May 2011, Hilton Park Hotel, Nicosia, Cyprus The days of launch and leave marketing are coming to an end. As the world around us accelerates, brands must become more agile. They need to be able to move at the speed of culture not just the speed of production. Managing and measuring this new approach to participation requires a rethink about the way we run our marketing practices.

1. Being Agile James Hayhurst

4. 1. People

5. Hello?

7. 2. Speed

8. Innovation has been getting faster during the last 50 years (USPTO)

9. “The life expectancy of exclusive information can now be measured in minutes, if not in seconds.” Alan Rusbridger

10. <1 minute 2011 Japan earthquake 1891 Nobi earthquake 1805 Battle of Trafalgar Time taken to reach London 17 days 1 day 4.3 kph 394 kph 326,000 kph

19. Being Agile

21. Fail to plan Plan to fail

22. No more “Launch & Leave”

28. Always-on

30. Real

33. Collaborative

36. It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.

39. The Peoples Reviewer

41. Last Tango in Compton

43. Listen

44. Be Responsive

47. Behind The Scenes

51. Remixes

52. Remixes

53. Managing Agility

55. Being Agile Always-on Real Collaborative Responsive Im…

56. Thank you James Hayhurst, DDB UK, London Twitter:@hayho Presentation “Social DDB Being Agile” on