1. TOURISM DEPARTMENT
KHYBER PAKHTUNKHWA
EXCHANGE AND STUDY
VIST PROGRAMME FOR
CAPACITY BUILDING

2. Tourism Department is the devolved institution of
Pak-Austrian Hotel Training and Hospitality
Institute.
The expertise would be shared for students in
Iran.
Similarly Professionals Expert in Tourism would
be facilitated to build capacity of Tourism
Department.
The financial implications are tentatively pitched
at PKR four million for a Fort night Capacity
Building activities in Iran.
Venture Concept

3. CAPACITY BUILDING AND EXCHANGE
VISITS VENTURE OUTCOMES
The World Tourism Organization(WTO) has a projection 2025 of over 3% with increased in the
volume of business / numbers of tourists to South Asia Iran included.
WTO estimates a million tourists for Pakistan over one and half million for Iran with thrice that
number to India and China for the period 2015.
WTO estimates and research indicates that the total number to these countries would increase in
terms of persons when a loop or simply package tourism including Afghanistan is adopted
collectively .
Working together where still over one and a half million tourist visit annually we may raise our
capacity in provision of service by learning mutually from capacity building or visit exchanges.
On successes the experience may be dovetailed for Afghanistan, India and Chian with a little Focus
on Myanmar.

4. Salient features
Short courses for:
Chefs
Waiters
Room Making
Front Office
Public Relations
Sharing of Experiences in :
Planning
Publicity
Promotion
Image Enhancement
Traditions
Folklores

5. Incentives to be offered by the Tourism
Department
i. Free Fully financed capacity building opportunities
ii. Free exchange of available resources for promoting Tourism
iii. Exchange of Knowledge gained in the sector both informal & formal
iv. Involvement of Relevant Chambers of Industries
v. Private sector avenues identification
vi. Indicative package tourism pilot activities
vii. Exchange of youth potential in tourism
viii.Historical roots revival
ix. Extension to Afghanistan and Neighbors
x. Enabling tourism entrepreneur capacity enhancement

6. Impact
The exchange of skills and professionals would generate a series of list of
similarities and dissimilarities
The similarities would bed more enhanced with focus on intermingling
dissimilarities in a positive overture
Ultimately the loop of south Asian countries evolve to promote peace
through tourism
The internal flow among the region increases exchange of knowledge
The cohesion to live together on mother earth as co share reinforced.

7. Current activities in capacity building
and exchange of visits
1. The Pakistan Austrian Hotel Training and Hospitality regularly holds trainings in Malakand and Hazara region annually.
1. The Tourist Services Wing or Office of Controller Tourist Service generates Rupees ten to fifteen million as revenue from fees etc.
1. The issuance of licenses for hotels, travel agencies and tour guides is being enhanced through opening of south region office in Kohat and
north region office in Abbotabad.
1. The Tourism corporation catalytically mobilize all players including the civil society to promptly share heritage as a source of inspiration
virtually inculcating harmony resultantly creating opportunities for tourism
1. Local cultural is strengthened and mutual respect increased.
1. Utilization of local sources such as shandoor festival as focus for attracting visitors
1. Camping trekking and green tourism revival by venturing into camping
1. websites (www.kptourism.com.pk & https://www.facebook.com/tourismyoutharchaeologysportkhyberpakhtunkhwa?ref=hl )
1. The Provincial Government may constitute a body representing the chambers , hotel industry, federal and provincial officials as well as
representatives of Iranian and Pakistani consulates to carry forward the business as usual. While it also provide necessary coordination
amongst the departments/agencies involved.