From brain to body augmentation, what does the future look like? Talk given at the New Context Conference in November 2017

1. BECOMING
SIXMILLIONDOLLAR
HUMANS

2. BENJAMINJOFFE
PARTNER
HAX/SOSV
@benjaminjoffe

3. 776.65.8
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HAX | HARDWARE TRENDS 2017 | PAGE 3
$300M
ASSETS UNDER
MANAGEMENT
600+
STARTUP
INVESTMENTS
№1 EARLY STAGE INVESTOR (2017)

4. THEBIGFOUR
>150STARTUPS/YEAR

5. 776.65.8
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776.65.8
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776.65.8
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HAX | HARDWARE TRENDS 2017 | PAGE 5
HARDTECH
VERTICALPROGRAMS
MILESTONE-BASEDINVESTMENT
№1 EARLY STAGE INVESTOR (2017)
(NEXTFUND:1Q’18)

6. HARDWARE LIFE SCIENCES
SOCIAL/MOBILE
FOOD
DEEPTECHVERTICALS

7. WHY HARDWARE & LIFE SCIENCES?
DEEP IMPACT ON THE
PHYSICAL WORLD
AND
HUMAN BODY

8. AI, energy, &
life sciences are
promising fields
where you can
make a huge impact.
It's what I would do
if starting out today.

9. STARTUPS238
YEARS5
RAISED$430M
KICKSTARTERS111
BACKERS$50M

10. CHINA: 10%
USA+CAN: 50%
EMEA: 25%
OTHER: 15%
90%
10%
GLOBALINVESTMENTS

11. INDUSTRIAL
CONSUMER
HEALTH
ENTERPRISE
10
20
30
40
2012 2013 2014 2015 2016 2017
B2BISGROWING

12. Richard
Branson,
CO-INVESTORSSAMPLE

13. HAX | HARDWARE TRENDS 2017 | PAGE 13
PRODUCTS
RE-INVENTION
WITH
HARD TECH
CONNECTED
PERSONALIZED
SPECIALIZED
INTELLIGENT

14. STANDARD
to
PERSONAL
TRACKING
to
HEALING
HEALING
to
AUGMENTING
THREETRENDS

15. STANDARD
to
PERSONAL
TRACKING
to
HEALING
HEALING
to
AUGMENTING
THREETRENDS

18. UNIQUESHAPES
UNIQUEHEARING

20. low tones mid tones high tones
sensitivity

21. CUSTOM-FIT

22. REVOLS: CUSTOM FIT
Canada

24. PERSONAL
SOUND

25. NURA: TUNED TO YOU

27. WITHNEW
SENSORS?

28. KOKOON: FOR SLEEP
U.K.

29. MINDSET: FOR WORK

30. STANDARD
to
PERSONAL
TRACKING
to
HEALING
HEALING
to
AUGMENTING
THREETRENDS

31. CONTINUOUS FEEDBACK
“CLINICAL STUDY OF YOU”

32. “CLOSING THE LOOP”

33. Example:
Solving for
SLEEP

39. “You just waited?”

40. FROM TRACKING
TO SOLVING

41. MOONA
(Smart) Pillow
Thermostat
Movement
Machine Learning

42. SANA
(Smart) Mask
Light
Sound
HRV
Machine Learning

43. KOKOON
(Smart) Headphones
Comfort
Brainwaves
Machine Learning

44. Example:
Solving for
MENTAL HEALTH

46. Anti-Stress Patch

47. FEEL
Emotions
Tracker

48. KEEN
Subconscious
Behaviors

49. SUBCONSCIOUS TRAINING

50. FLOW
NEUROSCIENCE
Depression
Treatment

51. DIGITAL THERAPIES
=
THE NEW PHARMA
?

52. NEXT?

53. “You saw a doctor or
went to a hospital?”

54. 4P MEDICINE
PREVENT
PREDICT
PERSONALIZE
PARTICIPATE

55. DATAISTHE NEWBLOOD

56. “Donating
your data
might help
more than
an organ”
DUNCAN TURNER, HAX
DATAISTHE NEWBLOOD

57. FROMDIGITALTHERAPIES
TOAUGMENTEDHUMANS

58. BIGTRENDS
STANDARD
to
PERSONAL
TRACKING
to
HEALING
HEALING
to
AUGMENTING

59. JAPET
France

60. NUADA
Grip glove

61. NEW SENSES & AWARENESS
PHYSICAL STATES
MENTAL STATES

62. BEYOND 5 SENSES

63. NEW STAGE OF
HUMAN CONSCIOUSNESS
Ω

64. NEW EXPECTATIONS
=
NEW NORMAL

65. NEW NORMAL
=
NOT SPECTACULAR
…BUT BETTER

66. 6 MILLION DOLLAR HUMANS

67. THANKS!
ben@hax.co
@benjaminjoffe
www.slideshare.com/haxco