This document discusses several key aspects of web authoring such as protocols, design conventions, and software. It covers topics like web authoring software that allows desktop publishing of websites, protocols that enable the internet to function, and design principles like the rule of thirds. The document also provides examples of color schemes, fonts, formatting text on websites, and using backgrounds appropriately. It concludes that examining these various aspects of web authoring is useful for learning more about the technical side of digital media.

1. In thisreportI will be discussingwebauthoring,protocols,designconventionsandsoftware in
greaterdetail.
Webauthoringisa categoryof software thatenablesthe usertodevelopaWebsite ina desktop
publishingformat.
Protocols
Internetreliesona numberof protocolsinorderto functionproperly.A protocol issimplya
standardfor enablingthe connection,communication,anddatatransferbetweentwoplacesona
network. Uniformresource locatorisa webaddressof a website. Domainnamesare vital asithas
to be memorable soit’seasilyaccessibleforusers.Forexample twittersdomainname is
www.twitter.com.
Thisis memorable becauseitlinksinwiththe logoof the companywhichisa bird.The top level
domainisthe highestformof domaininthe hierarchical domainname system.The lastsectionof
the URL indicatesthe type of website itisorcan indicate itslocation. Itsplitsupintothree main
groups:Countries,Categories,andMultiorganizations.ItoutlinescountrycodesUK,JP,
organisation’scodes;AC,GOV. The internetservice providersare companiessuchasBT, Virgin,
PlusNetandTalkTalkwhichgivesusan addressso thatwe can accessthe internet.Hostingallows
companiesorindividualstohosttheirownwebsitesorfileswhichare accessible tootherviathe
WorldWide Web. There are oftena monthlyorannuallyfee forthis.Websitesare made of lotsof
pageswhichall use the same URL. It isvital that the website hasasuitable name whichreflectsthe
contenton thatpage .forexample the website shouldhave the basicssuchasa homepage,contact
us and aboutus so thatit isclear to the personbrowsingthe site.
Webauthoringconventions
The rule of thirdsisone of the mostimportantdesignprinciplesit’sarule thatisappliedtothe lay
out andcompositionof imagesandwebsites.

2. Websitesandimages canbe dividedintothree e vertical linesandthree horizontal lineswhere those
linescrossare pointsof focus the eye isnaturallydrawnto those positions.A website thatusesthe
rule of thirdsis universallyseenasvisuallyappealingandkeepsthe designof the page neat.
Example
Monochromaticmeans one use of onlyone colourbutit can use all the tintstonesand shadesof
that colour.
An analogous colour scheme is one which uses similar colours; analogous colours
are located next to each other on the colour wheel.
Complimentary colours are ones which are opposite but visually work very well
together they are always found opposite each other on the colour wheel.
Finding the right font for a website is important visually and for usability fonts are
divided into two categories sent and sans sent. Sans serif means the letter are clear
and have no serifs.

3. Font size and colour are also important in designing a webpage. Titles and sub
headings should be larger than the text below them to show importance and to break
the page and content up. Fonts should also be clearly coloured so they can be easily
read. for example I use a white font sans serif font on a black background . I do this
because it is easier to read.
Text on websites can sometimes be grouped together poorly . making it harder for
the user to read. Paragraphs are used in websites. Same as they are in writing , to
break up long bits of text . Each paragraph should have its own focus for example –
a paragraph welcoming you to a website – a paragraph introducing the website and
then another explaining what it’s about.
Backgrounds on a website are generally either single colours patterns or images.
Single colours – should follow your coloured scheme for consistency, and should
make it easier to read the writing on your website.
Patterns – can also be used but should not distract from the fore ground and content
of your website.
Images- are sometimes used, but finding the right image can be difficult and large
images can make websites slower to load.
Visual editors
An example of visual editors is Dreamweaver it’s great because it gives an
understanding if how to create your own website and show you how to make the
account.
In conclusion this report has looked at the many ways of web authoring aspects such
as protocols and the rule of thirds. This is great for me as I get to learn more about
the ict side of media.