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Mobile app marketing jeddah io

Mobile app marketing jeddah io

  1. 1. Title : I don’t know Hatem Kameli HatemKameli #Jeddahio Simply, we are different
  2. 2. Mobile Apps ??
  3. 3. App Discovery
  4. 4. CPI – Cost Per Install
  5. 5. SEO / ASO App Store Optimization (ASO) is the process of improving the characteristics of an application that is designed for mobile platforms such as iOS and Android, with the goal of creating better search visibility and getting more downloads on app stores such as the Apple App Store and Google Play. The characteristics that are optimized include: app name, keywords, screenshots, demo video, icon and description ASO – On store ASO – Off store
  6. 6. ASO ( On & Off ) ASO – On store ASO – Off store • Title • Keywords • Description • Category • Icon / logo • Screenshot • Review • Rating • Total Downloads • Link Building • Landing Page • Social Media
  7. 7. APP Store vs. Google Play
  8. 8. ASO Steps
  9. 9. ASO Tips Keywords DescriptionTitle Keep your title short, use your keyword and make sure it describes what your app does clearly • Relevance • Difficulty • Traffic It is recommended that you include your keywords 4-5 times in the description. Localization
  10. 10. ASO Tips Category Track & Optimize Screenshot Icon/ logo Icon: make sure that your icon is simple, eye catching Screenshot: clean, bright, eye catching Make sure the first choice is the most relevant Monitor your keywords on a weekly basics and replace that keyword with the new one if it shows lower rank position from long period
  11. 11. ASO Plan ASO on Store ( Content Optimization ) ASO off Store (Review, rating, landing page ..etc) Track & Optimize Keywords
  12. 12. App Marketing App Promotion & Retargeting Growth Hacking Model ASO
  13. 13. Hatem Kameli hatemkameli
  14. 14. Hatem Kameli Founder & Managing Director at iCLICK Digital Marketing Consultant hatemkameli@gmail.com +966563034939 Simply, we are different Hatemkameli

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