Listen, see, measure on social media

1. Listen, See,Measure Social Media

2. ‫شركة‬‫عام‬ ‫ومدير‬‫مؤسس‬iclick‫الرقمي‬‫للتسويق‬–‫الرقمية‬ ‫يع‬‫ر‬‫املشا‬ ‫تطوير‬ ‫و‬‫الرقمي‬‫التسويق‬‫في‬ ‫محترف‬ ‫مستشار‬ ‫كاملي‬ ‫حاتم‬ HatemKameli ‫لفئة‬ ‫الرقمي‬‫التسويق‬‫محترفي‬‫أفضل‬ ‫آسيا‬‫في‬‫الشباب‬2015 ‫الرقمي‬ ‫التسويق‬‫مجال‬‫في‬ ‫املؤثرين‬‫أكثر‬ ‫آسيا‬‫في‬2015 ‫ق‬‫الشر‬‫في‬‫االجتماعي‬‫اإلعالم‬‫مدربي‬‫أفضل‬ ‫األوسط‬2014 WWW.HATEMKAMELI.ME ‫األكثر‬‫األعمال‬‫لرواد‬ ‫فوربس‬ ‫جائزة‬ ‫السعودية‬‫في‬‫ابداعا‬2015

3. ‫كاملي‬ ‫حاتم‬ HatemKameli WWW.HATEMKAMELI.ME

4. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

9. Social Networking in the Medieval Marketplace

10. Conversations used to happen in private

11. Now we can see what people are saying in real time

12. Demographics

13. Demographics Where?

14. When

15. Content

16. Listen

17. Act quickly

18. And our competitors are using social…

19. Social Media Measurement Framework

20. Online Training reaches107$B 2015(Globally) +$1.5 B invested in social media analytics since 2012 +500 tools Estimated market size growth of 400% $15.1 billion business intelligence market

21. Competitive Analysis

22. Customer Support

23. Brand Monitoring

24. Brand Monitoring Public Safety

25. Real Time Media Real Time Marketing

26. Product& Business Innovation

27. 1 0 0‫ة‬ ‫د‬ ‫ه‬ ‫ا‬ ‫ش‬ ‫م‬ ‫ن‬‫و‬ ‫ي‬ ‫ل‬ ‫م‬ 1 0 0 M I M P R E S S I O N S

28. Choose the right tools!

29. Basics +500 tools

30. Basics Don’t start with tools

31. Choose the right tools! Tools won’t solve all your problems…

32. Business Goals Marketing Objectives Social Media Metrics Social Media Tools Start with

33. Business Goals & Marketing Objectives • Brand Awareness • Engagement • Leads Generation &Sales • Revenue • Loyalty

34. SocialMediaMetrics Activity Metrics Reach Metrics Engagement Metrics Conversion Metrics Retention Metrics ExternalInternal

35. SocialMediaMetrics • Content Rate • Content Type (Format) • Content TopicMix • Response Rate • Response Time

36. SocialMediaMetrics • Impressions • Reach • Fans/ Followers/ Pagelikes…. • FansGrowth Rate • CPM • CPF

37. SocialMediaMetrics • Engagement ( Share, RT, Likes…) • Engagement Rate • Conversation Rate • InfluenceScore • Sentiment • Share of voice • Share of Engagement • CPC – Cost per Click • CPE– Cost per Engagement • CTR – ClickThroughRate

38. SocialMediaMetrics • ConversionRate • Click to download • Click to sign up- Registered users • Conversion toweb / mobile • CPA / CPL • SocialMedia conversion tosales • Social CAC / SocialARPC • SocialValue/ ROI

39. SocialMediaMetrics • Satisfactionrate • Retention rate • Socialmedia brandambassadors • Customer life timevalue

41. Reach1 Engage2 Convert3 Retain4 Brand Awareness| BrandExposure Engagement & Interaction Conversions |Leads | Sales Customer Retention| Loyalty | Satisfaction SocialMediaMeasurement Modelvs.BusinessGoasl & MarketingObjectives BusinessGoals& MarketingObjectivesSocialMediaMeasurementModel

42. Reach1 Engage2 Convert3 Retain4 Impressions, Reach,Fans / Followers FansGrowth Rate,CPM ,CPF Engagement(Share,RT,Likes…) /EngagementRate/ConversationRate/InfluenceScore/ Sentiment/Shareof voice / CPC–CostperClick / CPE ConversionRate/ Click todownload/ Click to sign up/Conversiontoweb/ CPA/ Conversionto sales /Social CAC/ SocialARPC/ SocialValue /ROI Satisfaction rate /Retentionrate /Social mediabrandambassadors/Customerlife time value SocialMediaMeasurement Modelvs. Social MediaMetrics SocialMediaMeasurementModel SocialMediaMetrics

43. Now,,, Choose the right tools!

44. Basics +500 tools

45. Listen See Measure

46. • Facebook • Twitter • LinkedIn • YouTube • Pinterest • Slideshare • Instagram, Snap …etc • Influencers–Klout • HashtagsTools • Followerwonk • OneMillionTweets • Mentions • Socialmentions Basics

47. LinkedInIndividualProfile|‫الشخصية‬‫الصفحات‬

48. PageAnalytics ‫الصفحات‬‫تحليل‬|

49. PageAnalytics ‫الصفحات‬‫تحليل‬|

50. ‫ام‬‫ر‬‫انستق‬ ‫على‬ ‫القياس‬ ‫و‬ ‫التحليل‬ ‫أدوات‬|Instagram AnalyticsTools

51. Influencers/ InfluenceAnalysisTools

54. ‫قياس‬ ‫أدوات‬‫التأثير‬|InfluenceMarketingTools

55. • Socialbro • Echosec • Trendsmap • SocialReport • UberVU • Truesocialmetrics • LeadSocial • DigiMinds • Socialbakers • Simply Measured • Meltwater Professional

56. • Brandwatch • Snaptrends • Talkwalker • Attensity • Senthesio • Sysmos • Netbase • Lucidya • CrismonHexagon • Infegy Advanced

57. Searched 1 Billiontweets in 0.0022 sec

58. Conversion Rate Optimization

59. Changing Button Color to Red Increases Conversions 21%

60. +60% booking increased

61. increases signups by 89% A/B Testing& MVT testing ‫الصفحات‬ ‫اختبار‬

62. increases sales by 7% A/B Testing& MVTtesting| ‫اختبار‬‫الصفحات‬

63. +52% A/B Testing& MVTtesting| ‫اختبار‬‫الصفحات‬

64. A/B Testing& MVTtesting| ‫اختبار‬‫الصفحات‬

65. ‫القياس‬ ‫و‬ ‫االختبار‬ ‫و‬ ‫التحليل‬ ‫أداوت‬|Measurement,Analytics& A/B Testing

66. Listen See Measure Optimize

67. Q&A

68. Thank You Hatem Kameli WWW.HATEMKAMELI.ME HatemKameli