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Listen, see, measure on social media

Social Media analytic, measurement and listening is the major trend in digital marketing world. this presentation will help you to understand this world

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Listen, see, measure on social media

  1. 1. Listen, See,Measure Social Media
  2. 2. ‫شركة‬‫عام‬ ‫ومدير‬‫مؤسس‬iclick‫الرقمي‬‫للتسويق‬–‫الرقمية‬ ‫يع‬‫ر‬‫املشا‬ ‫تطوير‬ ‫و‬‫الرقمي‬‫التسويق‬‫في‬ ‫محترف‬ ‫مستشار‬ ‫كاملي‬ ‫حاتم‬ HatemKameli ‫لفئة‬ ‫الرقمي‬‫التسويق‬‫محترفي‬‫أفضل‬ ‫آسيا‬‫في‬‫الشباب‬2015 ‫الرقمي‬ ‫التسويق‬‫مجال‬‫في‬ ‫املؤثرين‬‫أكثر‬ ‫آسيا‬‫في‬2015 ‫ق‬‫الشر‬‫في‬‫االجتماعي‬‫اإلعالم‬‫مدربي‬‫أفضل‬ ‫األوسط‬2014 WWW.HATEMKAMELI.ME ‫األكثر‬‫األعمال‬‫لرواد‬ ‫فوربس‬ ‫جائزة‬ ‫السعودية‬‫في‬‫ابداعا‬2015
  3. 3. ‫كاملي‬ ‫حاتم‬ HatemKameli WWW.HATEMKAMELI.ME
  4. 4. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
  5. 5. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
  6. 6. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
  7. 7. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
  8. 8. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
  9. 9. Social Networking in the Medieval Marketplace
  10. 10. Conversations used to happen in private
  11. 11. Now we can see what people are saying in real time
  12. 12. Demographics
  13. 13. Demographics Where?
  14. 14. When
  15. 15. Content
  16. 16. Listen
  17. 17. Act quickly
  18. 18. And our competitors are using social…
  19. 19. Social Media Measurement Framework
  20. 20. Online Training reaches107$B 2015(Globally) +$1.5 B invested in social media analytics since 2012 +500 tools Estimated market size growth of 400% $15.1 billion business intelligence market
  21. 21. Competitive Analysis
  22. 22. Customer Support
  23. 23. Brand Monitoring
  24. 24. Brand Monitoring Public Safety
  25. 25. Real Time Media Real Time Marketing
  26. 26. Product& Business Innovation
  27. 27. 1 0 0‫ة‬ ‫د‬ ‫ه‬ ‫ا‬ ‫ش‬ ‫م‬ ‫ن‬‫و‬ ‫ي‬ ‫ل‬ ‫م‬ 1 0 0 M I M P R E S S I O N S
  28. 28. Choose the right tools!
  29. 29. Basics +500 tools
  30. 30. Basics Don’t start with tools
  31. 31. Choose the right tools! Tools won’t solve all your problems…
  32. 32. Business Goals Marketing Objectives Social Media Metrics Social Media Tools Start with
  33. 33. Business Goals & Marketing Objectives • Brand Awareness • Engagement • Leads Generation &Sales • Revenue • Loyalty
  34. 34. SocialMediaMetrics Activity Metrics Reach Metrics Engagement Metrics Conversion Metrics Retention Metrics ExternalInternal
  35. 35. SocialMediaMetrics • Content Rate • Content Type (Format) • Content TopicMix • Response Rate • Response Time
  36. 36. SocialMediaMetrics • Impressions • Reach • Fans/ Followers/ Pagelikes…. • FansGrowth Rate • CPM • CPF
  37. 37. SocialMediaMetrics • Engagement ( Share, RT, Likes…) • Engagement Rate • Conversation Rate • InfluenceScore • Sentiment • Share of voice • Share of Engagement • CPC – Cost per Click • CPE– Cost per Engagement • CTR – ClickThroughRate
  38. 38. SocialMediaMetrics • ConversionRate • Click to download • Click to sign up- Registered users • Conversion toweb / mobile • CPA / CPL • SocialMedia conversion tosales • Social CAC / SocialARPC • SocialValue/ ROI
  39. 39. SocialMediaMetrics • Satisfactionrate • Retention rate • Socialmedia brandambassadors • Customer life timevalue
  40. 40. Brand Awareness| BrandExposure Engagement & Interaction Conversions |Leads | Sales Customer Retention| Loyalty | Satisfaction SocialMediaMeasurement Modelvs.BusinessGoasl & MarketingObjectives BusinessGoals& MarketingObjectives
  41. 41. Reach1 Engage2 Convert3 Retain4 Brand Awareness| BrandExposure Engagement & Interaction Conversions |Leads | Sales Customer Retention| Loyalty | Satisfaction SocialMediaMeasurement Modelvs.BusinessGoasl & MarketingObjectives BusinessGoals& MarketingObjectivesSocialMediaMeasurementModel
  42. 42. Reach1 Engage2 Convert3 Retain4 Impressions, Reach,Fans / Followers FansGrowth Rate,CPM ,CPF Engagement(Share,RT,Likes…) /EngagementRate/ConversationRate/InfluenceScore/ Sentiment/Shareof voice / CPC–CostperClick / CPE ConversionRate/ Click todownload/ Click to sign up/Conversiontoweb/ CPA/ Conversionto sales /Social CAC/ SocialARPC/ SocialValue /ROI Satisfaction rate /Retentionrate /Social mediabrandambassadors/Customerlife time value SocialMediaMeasurement Modelvs. Social MediaMetrics SocialMediaMeasurementModel SocialMediaMetrics
  43. 43. Now,,, Choose the right tools!
  44. 44. Basics +500 tools
  45. 45. Listen See Measure
  46. 46. • Facebook • Twitter • LinkedIn • YouTube • Pinterest • Slideshare • Instagram, Snap …etc • Influencers–Klout • HashtagsTools • Followerwonk • OneMillionTweets • Mentions • Socialmentions Basics
  47. 47. LinkedInIndividualProfile|‫الشخصية‬‫الصفحات‬
  48. 48. PageAnalytics ‫الصفحات‬‫تحليل‬|
  49. 49. PageAnalytics ‫الصفحات‬‫تحليل‬|
  50. 50. ‫ام‬‫ر‬‫انستق‬ ‫على‬ ‫القياس‬ ‫و‬ ‫التحليل‬ ‫أدوات‬|Instagram AnalyticsTools
  51. 51. Influencers/ InfluenceAnalysisTools
  52. 52. Influencers/ InfluenceAnalysisTools
  53. 53. Influencers/ InfluenceAnalysisTools
  54. 54. ‫قياس‬ ‫أدوات‬‫التأثير‬|InfluenceMarketingTools
  55. 55. • Socialbro • Echosec • Trendsmap • SocialReport • UberVU • Truesocialmetrics • LeadSocial • DigiMinds • Socialbakers • Simply Measured • Meltwater Professional
  56. 56. • Brandwatch • Snaptrends • Talkwalker • Attensity • Senthesio • Sysmos • Netbase • Lucidya • CrismonHexagon • Infegy Advanced
  57. 57. Searched 1 Billiontweets in 0.0022 sec
  58. 58. Conversion Rate Optimization
  59. 59. Changing Button Color to Red Increases Conversions 21%
  60. 60. +60% booking increased
  61. 61. increases signups by 89% A/B Testing& MVT testing ‫الصفحات‬ ‫اختبار‬
  62. 62. increases sales by 7% A/B Testing& MVTtesting| ‫اختبار‬‫الصفحات‬
  63. 63. +52% A/B Testing& MVTtesting| ‫اختبار‬‫الصفحات‬
  64. 64. A/B Testing& MVTtesting| ‫اختبار‬‫الصفحات‬
  65. 65. ‫القياس‬ ‫و‬ ‫االختبار‬ ‫و‬ ‫التحليل‬ ‫أداوت‬|Measurement,Analytics& A/B Testing
  66. 66. Listen See Measure Optimize
  67. 67. Q&A
  68. 68. Thank You Hatem Kameli WWW.HATEMKAMELI.ME HatemKameli

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