1.
Digital Marketing Career
Hatem Kameli, Founder:

2.
DIGITAL 1.0

3.
DIGITAL 2.0

4.
The evolution of social media & mobile app
2003
2004
2004
2005
2006
2010 2011
2007

5.
DIGITAL 3.0

6.
+4B Internet users
53%

7.
164 M Internet users - MENA
37% YoY

8.
..120B $$

9.
..540B $$

10.
+ $100B +250,000 Captains

11.
$ 490 B
$ 210 B

12.
1.8 M Students

13.
Valuation 2018
Amazon: $900 billion
Valuation 1997
Amazon: $450 million
Valuation 2018
Foot Locker: $6 billion
Valuation 1997
Foot Locker: $3 billion

14.
4 Trillions
ecommerce
2020
‫اإللكترونية‬ ‫ة‬‫ر‬‫التجا‬ ‫في‬ ‫مقدمة‬Ecommerce

15.
3591Q1,2017

16.
Marketing Funnel ( Lifecycle Model )

17.
AI / ML & Marketing Funnel ( Lifecycle Model )

18.
Acquisition

19.
Conversion

20.
Retention

21.
AI / ML & Content

22.
AI / ML & Content

23.
AI / ML & Content
By 2018, 20% of business content will be authored by machines.
Gartner

24.
AI / ML & Content

25.
AI / ML & Content

26.
AI / ML & Content

27.
DIGITAL 4.0
Be Ready

28.
Big Data & Artificial Intelligence is the Future of Marketing

29.
Q&A
Thank You