SR Collab: www.srcollab.com E-Book: www.srcollab.com/lp/business-owners-handbook-7-guidelines-for-redesigning-your-website/ Stephen's email: stephen@srcollab.com

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BARCENAPOWERPOINT TEMPLATE

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‘
1991 2004 2012
Started off as a web designer,
moved to a primarily web
developer.
Began Career
Launched E-Guide named 7
Guidelines for Redesigning
Your Website. Offering services
to the local area.
2015
Born in 1989 on Long Island,
NY. 26 years old.
Born
Founded SR Collab, a strategic
web design, development, and
internet marketing agency.
SR Collab
Began training in traditional
Okinawan Karate (2 1/2 years
old)
Karate
Stephen Reinstein
A little bit about me

3. 3Message Break Slide
Your Great Subtitle Here
Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a
relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for
coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby
ensure profitability.
INVESTOPEDIA EXPLAINS 'MARKETING'
THE BEST
MARKETER
MARKETING STRATEGY
Many people believe that marketing is just about advertising or
sales. However, marketing is everything a company does to
acquire customers and maintain a relationship with them.
The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in
marketing departments of companies try to get the attention of target audiences.

4. 4Set Quantifiable Goals
Increase sales by 20% through your e-commerce store
Increase leads generated through contact form
Create awareness of a new product
Your website should be built with a clearly defined purpose
EXAMPLES

5. 5Track & Analyze Your Data
Heatmaps, Live Recording
of Users, Sales Funnels
Hotjar
Measure unique visitors,
session length, bounce rate
& more
Google Analytics
It is important to have numbers to
measure the success or failure of
decisions made throughout the rest of
the process

6. 6Message Break Slide
Your Great Subtitle Here
Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a
relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for
coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby
ensure profitability.
INVESTOPEDIA EXPLAINS 'MARKETING'
THE BEST
MARKETER
MARKETING STRATEGY
Many people believe that marketing is just about advertising or
sales. However, marketing is everything a company does to
acquire customers and maintain a relationship with them.
The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in
marketing departments of companies try to get the attention of target audiences.

7. 7If I build it, they will come…right?
It is highly beneficial to establish your marketing plan as you are developing your website to have
full alignment across all initiatives.
Not quite…
It takes a strategic marketing plan to bring new users to your website and convert them to
customers and brand advocates.
7

8. 8Fresh Content
Represent your brand & speak to your customers
DECEMBER
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BLOG TITLE 1 BLOG TITLE 2 BLOG TITLE 3 BLOG TITLE 4
Publishing useful content on your blog establishes you as an industry leader
Fresh & unique content will help your organic SEO ranking for keywords you’re targeting in your articles
Create a content calendar as a guideline so you know when you’ll be writing & publishing

9. 9Social Media
Build those brand advocates
Social media isn’t just about pushing out
content, it’s about bringing them into your
brand and building those relationships
SOCIAL
MEDIA
Brand advocates are people who are loyal,
understand your value, share your story,
and defend your reputation

10. 10Message Break Slide
Your Great Subtitle Here
Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a
relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for
coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby
ensure profitability.
INVESTOPEDIA EXPLAINS 'MARKETING'
THE BEST
MARKETER
MARKETING STRATEGY
Many people believe that marketing is just about advertising or
sales. However, marketing is everything a company does to
acquire customers and maintain a relationship with them.
The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in
marketing departments of companies try to get the attention of target audiences.

11. 11
Slick Plan
Slick Plan is a website mapping tool that utilizes an
intuitive drag-and-drop sitemap builder. Advertising
the ability to set up a sitemap in seconds, Slick Plan
also offers the capability to customize your sitemap
with custom colors, share & collaborate with team
members, as well as integration with the popular
project management tool, Basecamp. With plans
starting at $9.99/ month and a 30 day free trial, this
makes for an affordable option.
Build a Goal-Driven Sitemap
A sitemap is essential to the organization of your website. This also gives you an opportunity
to build a sales funnel that has your set goals in mind.
Writemaps
WriteMaps is a free website mapping tool that
features a similar drag-and-drop sitemap builders as
Slick Plan, but they also have the ability to save
website content to a page item. This website also has
similar collaborative features which allows your entire
team to make changes and leave notes without
having to register an account.

12. 12Message Break Slide
Your Great Subtitle Here
Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a
relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for
coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby
ensure profitability.
INVESTOPEDIA EXPLAINS 'MARKETING'
THE BEST
MARKETER
MARKETING STRATEGY
Many people believe that marketing is just about advertising or
sales. However, marketing is everything a company does to
acquire customers and maintain a relationship with them.
The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in
marketing departments of companies try to get the attention of target audiences.

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Develop Relevant and Engaging Copy
Many people believe that content is a
secondary action item to design, however, it should be the primary focus
Copy is one of the most important aspects
of a website, for both attaining the goals
you have set and to ensure you are well
placed within search engines. Content is
king, and while marketing can help support
getting users to your website, it is the
messaging that will move them through the
intended user flow and desired actions.
Copy & Messaging
Pairing the use of imagery with content and
finding the right balance between the two
will ensure that your website is not just
serving up information, but extending your
brand story and ultimately guiding your
users to action.
Imagery
A call-to-action (CTA) is your way of
instructing the users of your website to
perform a certain action. CTAs are
strategically positioned throughout your
website to get the attention of a user with
the use of bold colors and enticing text.
Calls to Action

14. 14Message Break Slide
Your Great Subtitle Here
Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a
relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for
coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby
ensure profitability.
INVESTOPEDIA EXPLAINS 'MARKETING'
THE BEST
MARKETER
MARKETING STRATEGY
Many people believe that marketing is just about advertising or
sales. However, marketing is everything a company does to
acquire customers and maintain a relationship with them.
The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in
marketing departments of companies try to get the attention of target audiences.

15. 15Optimize for All Devices
Your Great Subtitle Here
Adaptive Having a mobile friendly website allows you to offer a distinct experience that focuses on the
goals of the users based on their device.
SEO Friendly
Over the past few years search engines have heavily focused on ranking websites that
provide a great user experience. Through their eyes, part of providing that great experience is
having a website that is mobile-friendly.
Usage It’s no secret that usage of mobile devices is ever-growing. Not only are more people using mobile
devices to do their website browsing, they’re spending more time doing so on these devices,
compared to laptops and desktops.

16. 16Message Break Slide
Your Great Subtitle Here
Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a
relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for
coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby
ensure profitability.
INVESTOPEDIA EXPLAINS 'MARKETING'
THE BEST
MARKETER
MARKETING STRATEGY
Many people believe that marketing is just about advertising or
sales. However, marketing is everything a company does to
acquire customers and maintain a relationship with them.
The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in
marketing departments of companies try to get the attention of target audiences.

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Open Source
Search Engine Friendly
Scalable
Easily Extend Functionality
with Plugins
Selecting a Scalable and Intuitive CMS
There a few open source CMS options such as Joomla, WordPress, Drupal, etc. In making that decision,
it is crucial to factor in long-term growth, not just immediate needs. Knowing potential growth plans and
future expansion of your website can ensure your website remains scalable for years to come.
User-Friendly
BENEFITS OF WORDPRESS

18. 18Message Break Slide
Your Great Subtitle Here
Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a
relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for
coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby
ensure profitability.
INVESTOPEDIA EXPLAINS 'MARKETING'
THE BEST
MARKETER
MARKETING STRATEGY
Many people believe that marketing is just about advertising or
sales. However, marketing is everything a company does to
acquire customers and maintain a relationship with them.
The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in
marketing departments of companies try to get the attention of target audiences.

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Be Mindful in Selecting an Agency Partner
Search for a company that not only aligns with your needs, budget and timeline,
but also aligns with your culture, provides a positive experience and believes in your vision.
An agency’s culture encompasses everything they stand for and is
reflected in ideas, decisions, people, processes, and execution. It’s
important that these beliefs and core values align with similar values
that you or your company hold.
Culture
Browse agency portfolios for similar goals, projects and ask about the
general process. Are your questions being answered? When meeting or in
collaboration, are your ideas respected or brushed o ? Agencies that
believe in your vision and have an established or clear process will ensure
that you are happy with your experience and partnership.
Experience

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THANKS FOR LISTENING
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