1. Coursework Evaluation
‘The unit is marked out of a total of 100 marks:
20 marks for the planning and research and its
presentation; 60 marks for the construction;
20 marks for the evaluation.’
Your Evaluation will be uploaded to your blog.
2. OCR says…
‘Each candidate will evaluate and reflect on the
creative process and their experience of it.
Candidates will evaluate their work
electronically. The format of the evaluation
has some flexibility and its form can be
negotiated between teacher and student: it
may take place with individual candidates or
with the production group as a whole, or each
individual candidate or production group may
make a formal or informal presentation to the
whole class.’
3. Which question are you LEAST confident in
answering?
In what ways does your
How effective is the
media product use, develop combination of your main
or challenge forms and
product and ancillary texts?
conventions of real media
products?
What have you learned
from your audience
feedback?
How did you use media
technologies in the
construction and
research, planning and
evaluation stages?
4. In pairs, use the planning sheet to
unpick the question and identify
the key areas.
5. Question:
Highlight the key words in the question
What medium can I use to present this question?
What is the question asking me to do?
What theory (if any) can I apply to this question?
What key concepts can I link this to?
What media terminology, media texts, conventions etc can I reference in this
answer?
6. Hand plan
How to plan
What are your five key points in response to this question?
Point 1: The conventions of the
genre are…
Evidence:
Pharcyde ‘Drop’
Point 2: I conformed to
the conventions…
Point 3: I developed my
use of conventions…
Point 4: I challenged
the conventions…
Point 5: My reflection on the
use of conventions…
Analysis:
• What
• Who
• Why
• Where
• When
Explain the
purpose and
effect.
7. Drop the bomb
How to plan
Plan outwards from the question.
Mise en
scene –
costume in
all
Number and
prioritise the points
you have chosen
Synergy
Effective
How effective is the
combination of
your main product
and ancillary texts?
Not
effective
8. How to plan
Bullet points and lists work too.
Don’t forget the key elements of a plan:
• Unpicking the question (highlight, underline, define key
words)
• What are your main points?
• Plan your evidence
• EVALUATE and ANALYSE
(who, what, where, when, WHY, PURPOSE AND EFFECT)
• Link to theory
• Link to media language (conventions etc)
• Link to the key concepts
(Genre, Representation, Audience, Institution, Narrative)
9. Which question should you prepare
for first?
In what ways does your
How effective is the
media product use, develop combination of your main
or challenge forms and
product and ancillary texts?
conventions of real media
products?
What have you learned
from your audience
feedback?
How did you use media
technologies in the
construction and research,
planning and evaluation
stages?
10. 15 minutes
What have you learned from your
audience feedback?
In your production groups, decide on your approach
to this question.
•
•
•
•
Who are you going to ask?
When?
Who is responsible for what in your group?
What format for the research?
• What format are you (individually) going to
present the response to the question?
11. Planning
For the remainder of the lesson it is up to you to
plan your response to the four questions, starting
with audience feedback.
Use this time effectively. We are quickly running
out!
Final evaluation questions must be submitted on
your blog by 9pm on Friday the 14th of February.
12. How effective is the combination of
your main product and ancillary
texts?
13. In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?
15. How did you use media technologies
in the construction and research,
planning and evaluation stages?
16. Level 4 Evaluation (16-20 marks)
• There is excellent understanding of the forms and conventions used in the
productions.
• There is excellent understanding of the role and use of new media in
various stages of the production.
• There is excellent understanding of the combination of main product and
ancillary texts.
• There is excellent understanding of the significance of audience feedback.
• There is excellent skill in choice of form in which to present the evaluation.
• There is excellent ability to communicate.
• There is excellent use of digital technology or ICT in the evaluation.
17. Examples of A* Evaluations
http://cnsmediaportfolio.blogspot.co.uk/2011/0
6/g324-evaluation-grade.html
http://www.youtube.com/watch?feature=player
_embedded&v=YXkQZkaNFmM#!
21. How will I present each question?
Prezi
Glogster
Video/edit
vlog
Powtoon
Screencast-o-matic
Garageband (can incorporate still images/jpegs)
Podcast, jellycast, soundcloud
Survey monkey, vox pops
Pixton
Infogr.am
Go animate
Pop up video
9 key frame analysis
Voki
Survey monkey
Filmed presentation
Which format
is suitable for
which
question?
22. 1. In what ways does your media product use, develop
or challenge forms and conventions of real media
products?
Things to consider in your answer:
• What media platform have you used to present your video and ancillary texts?
• What are the genre conventions? (compare to existing examples.)
• How have you conformed to the forms and conventions? (consider
technical, symbolic, verbal, genre) Reference illustrative examples from your
own products.
• Did you make a conscious decision to challenge any forms and conventions?
Explain with reference to illustrative examples from your own texts and
compare to examples from professional media texts.
• Have they proven successful? Have you developed (extended/improved/made
more prevalent) any existing conventions in your own video and ancillary
texts?
• How did YOU demonstrate this? What was YOUR contribution? What were
YOU inspired by and why?
23. 2.How effective is the combination of your
main product and ancillary texts?
Things to consider in your answer:
• You must illustrate your answer. Show that you have created
synergy across your 3 products in your
design, layout, construction of representations, mise-enscene, colour scheme etc etc
• You need to evidence how your products will be easily
identifiable to your audience.
• Comment on how you think they are – successful? Are you
happy with it? Does it meet the expectations/conventions
desired?
Theory to incorporate?:
• Audience theory (Uses and gratification, demographics and psychographics)
• Reception theory
• Representation – Ideology, Laura Mulvey Male Gaze, stereotypes, countertypes
• Narrative theory
24. 3. What have you learned from your audience
feedback?
• Design a questionnaire. This can be carried out via survey monkey,
social media and/or vox pops.
• This question should be presented in a film format and is arguably
the most complex to answer.
• The questionnaire must obtain feedback on the music video AND
ancillary texts.
• When analysing the feedback, consider WHO you are interviewing.
Are they a cross section of society, niche market or selection of the
target audience? Which do you think would be most appropriate?
• When analysing their response consider incorporating Stuart Hall’s
reception theory (and other audience theory). You will have to
consider how you build this into your original questions in order to
extract the most useful information out of their responses.
• Consider comparing the response of different demographic groups.
Male vs female perhaps? (Particularly if you have constructed
positive/negative stereotype/countertypes associated with
gender…)
25. 4. How did you use media technologies in the construction and
research, planning and evaluation stages?
• You are effectively auditing your skills as a Media
student.
• There should be some reflection about how you
have progressed since AS and what was different
about this unit.
• Use Bubbl.us to create a detailed mind map
exploring the answer (1 for research, planning
and evaluation?) Support with a written post
supported with screen grabs and photographs
documenting your personal development
26. Finished music videos
• http://mrsblacksmedia2.wordpress.com/2014
/01/24/year-13-music-videos-final-edits/
27. Homework
• Over the half term, you must complete the
following:
• Design a questionnaire as part of your group and
decide how you are going to collate your results
and who you are going to target for a response.
• COLLECT THE FEEDBACK. When you return you
will have ONE WEEK to put it together.
• Q1, 3 and 4 must be completed (INDIVIDUALLY)
and uploaded to the blog by the Monday after
half term.
