1. % Most Visits/Visito Percent return visits Avg visit 'value' Most Engaged Give
Engaged (Loyalty r during with < 30 days Percent non-bounce Click Events per per non- (Loyalty & Return visits with < Visits with a click Give/Suppor Conversio Est
Week of Visits & Action) Unique Visitors week Bounce Rate recency visits with a click event non-bounce visit bounce visit Action) 30 days recency event t Clicks
Total Click EventsTotal Event Value n Value
6/26/2011 220,651 7.19% 156,763 1.41 49.2% 35.5% 73.9% 1.1 3.3 15,862 78,269 82,797 119,040 373,313 903 0.41%
7/3/2011 209,602 7.29% 150,355 1.39 48.2% 34.9% 74.4% 1.1 3.4 15,272 73,062 80,787 117,788 370,869 763 0.36%
black = GA basic KPI report
red= segment
purple=computed
222,000 9.00%
220,000
8.50%
218,000
216,000 8.00%
214,000
7.50% Visits
212,000 7.29%
% Most Engaged (Loyalty & Action)
7.19%
210,000 7.00%
208,000
6.50%
206,000
204,000 6.00%
6/26/2011 7/3/2011

2. % Most Engaged Percent non- Most Engaged
(Loyalty with Percent visits Percent visits Percent return visits Percent non- bounce visits with Visits (Loyalty with Visits with a social Visits with an
duration/depth with visits > 1.5 with > 2 with < 30 days bounce visits with a an RSS click or e- duration/depth OR Return visits with share or e-mail RSS click or e-
Week of Visits OR Action) Unique Visitors Visits/Visitor Bounce Rate minutes pageviews recency social share mail subscribe Action) < 30 days recency (add this) mail subscribe
7/10/2011 73,974 6.0% 62,578 1.18 75.0% 12.8% 11.1% 29.4% 1.8% 0.42% 4,435 21,718 326 78
black = GA basic KPI report
red= segment
purple=computed