“One could change the world in 140
Characters”
JACK DORSEY

HISTORY
Brainchild of Jack Dorsey, Evan Williams, Biz
Snow, and Noah Glass.
Code name for concept was “twttr” which
eventually became Twitter.
Dorsey sent the first Twitter message on
March 21,2006.

MISSION
To give everyone the
power to create
and share ideas
and information
instantly, without
barriers.

Today people use twitter to:
 Promote a brand or company
 Raising money for charities
 Breaking news
 Following favorite celebrities
AND
TO CHANGE THE WORLD

GLOBAL
MARKETS OF
TWITTER

 313 Million active
users.
 35+ offices around
the world.
 79 percent accounts
outside the US.
 40+ languages
supported.
These facts show that
twitter has had a
vast global impact

IMPACT OF
TWITTER ON
SOCIETY

Twitter had an
enormous impact
on campaigns and
communications
with voters during
the 2012 U.S
Presidential
Elections.

Barack Obama’s
tweet “Four more
years” became the
most popular tweet
of 2012 and was
retweeted 1 million
times.

In Arab spring,
Twitter gave
activists a means to
share accurate and
uncensored
information and
organize street
protests.

Twitter uses the following
marketing strategies
to enter Global market:
Product Standardization
Product Adaption
Product Invention
Global Adaption
Global Distribution.

Discuss Twitter’s global impact since
inception.
Thoroughly penetrated popular cultures
Enable its users to communicate more freely
People feel a sense of direct connection
with their favorite celebrities
Twitter is used extensively to bring
awareness about issues such as politics,
natural disaster response and protests.

Who are Twitter’s biggest
competitors?
• Twitter’s biggest
competitors include:
1.Facebook
2.Instagram
3.Tumblr
4.Whatsapp
5.LinkedIn

How does Twitter differs from other
social media?
• Easy to use
• Advertisements options to sellers
• Connecting with famous celebrities
• Real time content
• Faster

• One way communication
• Holding on its users
• Focus on money or users
• Real time search competition.

Future ahead
• Mobile Advertising
• Social TV Analytics
• Organizational
learning and
development
• More focus of
advertising.

Summary
About the
company
Expansion to
global
markets

Created by Harshit Kataria, IIIT
Bhubaneshwar during a marketing
internship under the guidance of Prof.
Sameer Mathur, IIM Lucknow.