My presentation on Blogging through new media and platforms from the SoMeBizLife Conference in Doylestown, PA.

1. Blogging 2.0 Going Beyond the Typepad Harrison Kratz @KratzPR

2. A Little about Me Founder of Kratz PR & Tweet Drive Host of Engage TV & the #PRStudCast Contributor to The Community Manager & Under 30 CEO Student at Temple University

3. Ditch the keyboard. Well, not totally The Good Words are still key Your community still reads SEO The Bad Age of information overload You have a voice, are you being heard?

4. The New Voice Videos Podcasting Micro-Blogging 4 C’s of Blogging 2.0

5. Smile, You’re on Camera! Video = Transparency Define your brand – separate yourself Creativity Share your passion (Gary Vaynerchuk style!)

6. Podcasting Provide fresh content Be genuine, content trumps quality Your chance to be the DJ Get others involved

7. Micro-Blogging Express yourself Tumblr is all about personality Keep the content/conversation going What’s on your mind? Return to the blogging 1.0

8. The 4 C’s of Blogging 2.0 Community Conversation Communication Content

9. Community Know who your community is Your Community is always right Serve them, not yourself Immerse yourself in the community Never stand above it

10. Conversation Get your finger nails dirty! Create conversation among the community Go to the conversation Don’t let it come to you

11. Communication LISTEN! What is your community saying? Craving? Create consistent two-way conversation

12. Content … and repeat Community is Queen – Content is King The ultimate factor of blogging Is your content serving your community? Build community through content

13. Its not about the tools… Its not about having social, its about being social. - Jay Baer The tools will change, social communication will not. Decide WHY you’re blogging Define your voice!

14. Thank You Harrison Kratz @KratzPR Harrison.kratz@kratzpr.com 267.393.1990