Final Project for NMDL class

1. Sarah Harris ADV 492 Final Project

2. About Coca-Cola Coca-Cola is the most popular and biggest-selling soft drink in history, as well as one of the best known products in the world. It was created in Atlanta, Georgia, by Dr. John S. Penberton. Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Even though Coca-Cola may have started in the United States, its popularity is universal. Today, you can find Coke in every part of the world. 1.6 billion servings per day.

3. Coca-Cola Company Mission: To refresh the world To inspire moments of optimism and happiness To create value and make a difference Company World’s largest beverage company. Operates in more than 200 countries and market more than 3,000 beverage products

4. Strengths Worlds leading brand Strong brand recognition Has a large portfolio of different beverages Large scale of operations Revenue in excess of $24 billion

5. Challenges Negative Publicity in India during September 2006 Accused of selling products with pesticide residue Intense competition Pepsi is the leading competitor of Coke

6. Coca-Cola, Diet Coke, Minute Maid, Sprite, Fanta, Hi-C, and vitaminwater all have their own individual twitter accounts. This way everyone can keep up to date with their favorite drinks. On Facebook, Coke has 5,392,938 friends. Their page shows promotions they have going on and “fans” can post pictures of their Coke artwork/designs and even submit videos.

8. Coca-Cola added an application on their Facebook page to “ocean-ize” a photo. This is just a fun way to alter your Facebook pictures.

9. Every time someone uses this application Coke is going to make a donation to the Ocean Conservancy.

11. Blogs Important and effective way to see who is saying what about Coca-Cola. Phil Mooney is a Coke Historian. On the main Coca-Cola page there is a link to his site and he talks about all the different ads and bottles Coke has gone through, he interacts with Cokes’ consumers.

12. Conclusion Coca-Cola is one of the most well recognized brands in the entire world. They have achieved this by proper usage of social media (Facebook, Twitter, Youtube, ect.) Coca-Cola needs to keep using these resources to keep up a positive image for Coke and get feedback from their customers while bringing in new customers in the years to come.